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  • 1. Advanced Google Becoming a Power Googler
  • 2. How Google Works
    • PageRank: The number of pages link to any given page. “Importance” of the linking page matters too
    • “Sophisticated text-matching techniques”: Match not only number of times term(s) appear in page but also “all aspects of the page’s content”
  • 3. Essentials of Google Search I
    • Choosing search terms: choose search terms wisely -- more terms (up to 10) producer narrower results; order will affect search results
    • Automatic “and” queries: all terms are searched
    • Exclusion of common words: in order to include words such as “the” being searched place a “+” sign in front of it
    • Stemming: Google searches on variations of the word, e.g. diet, dieting, dietary
  • 4. Essentials of Google Search II
    • Phrase searches: place phrases between quotation marks
    • Negative terms: since many words in English have more that one meaning, e.g. bat the animal, bat the baseball equipment, placing a negative sign in front of a term (–baseball) will help narrow your search for the animal
    • I’m Feeling Lucky: takes you to “the most relevant website … found for your query”
  • 5. Search Results Page I
  • 6. Search Results Page II
    • “SMCU” search
    • Top links
    • Google search button
    • Advanced search
    • Search field
    • Preferences
    • Statistics bar
    • Tip
    • OneBox results
    • Page title
    • Text below the title
    • URL of result
    • Size
    • Cached
    • Similar pages
    • Indented results
    • More results
  • 7. Setting Preferences
    • Search preferences
      • SafeSearch filtering: can be done in general or by search
      • Language options: generally set to English but great to change for ESL and language classes; interface language (fun) and search language may be set separately
      • Number of results: generally set to 10 for speed but can be set for up to 100
      • New results window: if you want another window to come up with results change this
  • 8. Google Advanced Search
  • 9. Advanced Search Tips I
    • I try and use advanced search for all searching and encourage my kids to do so also
    • Some advantages:
      • You can do exactly the same search you do on “naked” Google – just use the top search box since “all of the words” is what Google generally searches for
      • You can do a whole lot more!
  • 10. Advanced Search Tips II
    • With AS you can search only for pages:
      • by exact phrase (without using quotes)
      • with at least one of the words entered (same as using the “OR” operator
      • That don’t contain certain words (same as the “-” operator
  • 11. Advanced Search Tips III
    • You can also search only for pages:
      • Written in a certain language
      • Created in a certain file format
      • That have been updated within a certain period of time
      • That contain certain numbers within their range
      • Within a certain domain or website
      • That don’t contain “adult” material
  • 12. Google Cheat Sheet
    • All of the previous “advanced” operations and a lot more can be done from if you know and use the Google Cheat Sheet
      • For example: “+” before a word will find the word even if its automatically excluded
      • “~” before a word will find synonyms
      • Two numbers separated by two periods will find results within a given range
  • 13. More Googles I
    • Above the general search box in Google are “top links”: Web – Images – Groups – News – Froogle – Local – more >>
    • Clicking on one of these will take you a specific Google page where you can search for pictures, groups of users, news stories, consumer goods, and local businesses
    • It can really get interesting if you click on “more >>”!
  • 14. More Google II
    • Lets look at a few of the Google Services
      • Directory
      • Maps
      • Print
      • Scholar
      • University Search
      • Web Search Features
    • And a few of the Google Tools
      • Blogger
      • GoogleEarth
      • Translate
  • 15. Any Questions?
    • I hope you found this presentation helpful
    • You can find all of these materials online at