Introduction• Matrimonial sites are now the 13th most popular mainstream online activity• Over 12 million Indians use online matrimony searches.• 79% of online matrimony surfers are well qualified• The organized matrimonial business in India is worth about Rs 10 billion• In a country of 1.12 billion people, internet users number around 45 million. Of those approximately 6-8 billion are seeking future mates online Source: study by JuxtConsult
Segmentation• Demographic • Age group: 19-35 • Income: > Rs. 9,000 per month• Psychographic • Traditional culture of Arranged marriages • Religion, mother tongue, caste, goatra • Consumers are time constraint• Geographic • Odia people from every corner of Odisha
Our Brand• Brand Name: GhataSutra.com• Positioning Statement: “Because you marry only once” • Credibility and authenticity • Huge data resource for the customer• Price: 3 months 6 months 9 months Rs. 2999 Rs. 5999 Rs. 7999• People: • With good communication skills, negotiation skills. • With database management skills.
• Process: • Offices are at Berhampur, Bhubaneswar, Cuttack, Puri, Rourkela, Balasore, Sambalpur. • Registration (online/offline) process starts with inputs from customers and ends with verification from neighbor hood and their peer group. • Payment settlement. • Segmenting clients on the basis of Religion, mother tongue, caste, goatra. • Sending mails of prospective matches to clients on daily basis. • Help line Number. • Arranging a better meeting place for clients. • Sending gifts and cards (with their printed photos) on their anniversary to the couples made through us. • Posting photos of couples made through us on our website. • Maintaining data base of clients.
Features• Core benefit: providing the best Soul mate• Expected benefit: suitable match as required within time• Augmented benefit: • Providing professional photographer to make a good profile • Arranging a better meeting place
Promotional Strategy• Arranging a get together of couples made through us on yearly basis and presenting the best couple award.• Advertising • TV ads • Print media • Social networks • Pop-ups • Hoardings