Matrimony   Presented by     Ashutosh     Samarjit     Sasmita      Sukanti
Agenda•   Introduction•   Segmentation•   Our brand•   Features•   Promotional strategy
Introduction• Matrimonial sites are now the 13th most popular  mainstream online activity• Over 12 million Indians use onl...
Segmentation• Demographic    • Age group: 19-35    • Income: > Rs. 9,000 per month• Psychographic    • Traditional culture...
Our Brand• Brand Name: GhataSutra.com• Positioning Statement: “Because you marry  only once”     • Credibility and authent...
• Process:     • Offices are at Berhampur, Bhubaneswar, Cuttack, Puri,       Rourkela, Balasore, Sambalpur.     • Registra...
Features• Core benefit: providing the best Soul mate• Expected benefit: suitable match as  required within time• Augmented...
Promotional Strategy• Arranging a get together of couples made  through us on yearly basis and presenting  the best couple...
Matrimony
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Matrimony

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Matrimony

  1. 1. Matrimony Presented by Ashutosh Samarjit Sasmita Sukanti
  2. 2. Agenda• Introduction• Segmentation• Our brand• Features• Promotional strategy
  3. 3. Introduction• Matrimonial sites are now the 13th most popular mainstream online activity• Over 12 million Indians use online matrimony searches.• 79% of online matrimony surfers are well qualified• The organized matrimonial business in India is worth about Rs 10 billion• In a country of 1.12 billion people, internet users number around 45 million. Of those approximately 6-8 billion are seeking future mates online Source: study by JuxtConsult
  4. 4. Segmentation• Demographic • Age group: 19-35 • Income: > Rs. 9,000 per month• Psychographic • Traditional culture of Arranged marriages • Religion, mother tongue, caste, goatra • Consumers are time constraint• Geographic • Odia people from every corner of Odisha
  5. 5. Our Brand• Brand Name: GhataSutra.com• Positioning Statement: “Because you marry only once” • Credibility and authenticity • Huge data resource for the customer• Price: 3 months 6 months 9 months Rs. 2999 Rs. 5999 Rs. 7999• People: • With good communication skills, negotiation skills. • With database management skills.
  6. 6. • Process: • Offices are at Berhampur, Bhubaneswar, Cuttack, Puri, Rourkela, Balasore, Sambalpur. • Registration (online/offline) process starts with inputs from customers and ends with verification from neighbor hood and their peer group. • Payment settlement. • Segmenting clients on the basis of Religion, mother tongue, caste, goatra. • Sending mails of prospective matches to clients on daily basis. • Help line Number. • Arranging a better meeting place for clients. • Sending gifts and cards (with their printed photos) on their anniversary to the couples made through us. • Posting photos of couples made through us on our website. • Maintaining data base of clients.
  7. 7. Features• Core benefit: providing the best Soul mate• Expected benefit: suitable match as required within time• Augmented benefit: • Providing professional photographer to make a good profile • Arranging a better meeting place
  8. 8. Promotional Strategy• Arranging a get together of couples made through us on yearly basis and presenting the best couple award.• Advertising • TV ads • Print media • Social networks • Pop-ups • Hoardings
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