YouTube – See and Be Seen, Plus How to Create a Well-Rounded Social Media Campaign

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Presentation in February 2011 given to the Farmer's Market Federation of New York as part of an educational series. The project was supported through a grant from the USDA's Farmers Market Promotion …

Presentation in February 2011 given to the Farmer's Market Federation of New York as part of an educational series. The project was supported through a grant from the USDA's Farmers Market Promotion Program.

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  • Youtube link with facebook pages.\n

Transcript

  • 1. YOUTUBE - SEE AND BE SEEN +HOW TO CREATE A WELL ROUNDED SOCIAL MEDIA CAMPAIGN By: Joseph Stabb joe@joestabb.com
  • 2. STATS• 13 hours of video uploaded each minute• People watch 2 billion videos each day• 18-55 year olds, equally male:female
  • 3. WHY USE VIDEO?• It’s the most powerful on-demand communication platform ever created (OPA Study)• It can be viral• It’s high impact• Get ready: it will also scale well in a mobile phone world
  • 4. USERS VS. VIEWERSMore internet users than TV household subscribers 114.2 Million 156.7 Million
  • 5. YOUTUBE BASICS• Be professional (quality)• Stay focused - short and sweet (max. 10 minutes)• Make it useful• Inexpensive• Simple distribution• Appeals to visual learners• Focus on the first 10 seconds• Be yourself
  • 6. WWW.YOUTUBE.COM