Emerging Media & Digital Communications
The Social Media Revolution
Presented by:
Joseph Stabb
Marketing Communication Administrator, Welch Allyn
Adjunct-Lecturer, Communication Dept., Buffalo State College

Company Profile
• Founded: 1915
• Business: Global developer and
manufacturer
of medical devices and technologies
• Ownership: Privately-held (family-owned)
• Corporate headquarters: Skaneateles, N.Y.
• Operations: Sales, service, research and
development, and manufacturing facilities
in more
than 50 countries

Global Reach
Today, Welch Allyn manufactures and
markets a broad array of solutions to
frontline caregivers in more than 50
countries around the world
Skaneateles Paris Stuttgart Tokyo India
Chicago Dublin Madrid Shanghai Malaysia
Portland London Johannesburg Singapore
Toronto Amsterdam Milan Sydney
Mexico Helsingborg Poznan

Presentation Outline
This presentation is going to cover many topics relating to recent developments in technology.
I. Social Media Revolution
I. Definition of Social Web Media
II. Understanding Social Web Media
III. Types of Social Web Media
II. Facebook
I. Understanding Facebook/Myspace
II. How it works
III. Tips, Tricks, & Best Practices
IV. Examples
III. Wikis
I. Understanding wikis
II. How it works
III. Tips, Tricks, & Best Practices
IV. Examples
IV. Second Life
I. Understanding Second Life
II. How it works
III. Tips, Tricks, & Best Practices
IV. Examples
V. Conclusion
I. Homework

State of Anarchy and Confusion
SOCIAL MEDIA REVOLUTION

The number of social websites is growing daily. Many have started to consolidate.
Social Media = Social media is an umbrella term that defines the various activities that
integrate technology, social interaction, and the construction of words, pictures, videos and
audio. This interaction, and the manner in which information is presented, depends on the
varied perspectives and \"building\" of shared meaning, as people share their stories, and
understandings. (http://en.wikipedia.org/wiki/Social_media)

It’s already happening
• Internal blogs
– Intel, Pfizer, Dell, Disney, Microsoft
• Internal podcasts
– Capital One, IBM, Johnson & Johnson
• Wikis (“living libraries”)
– Sony, Toys „R‟ Us, Motorola

It’s already happening
• Social media can
also be used by
those that don’t like
your company or
product
• These are very
influential people
that can now reach
others worldwide.

How many friends do you have?
FACEBOOK

Facebook
• Facebook originally
began in 2004 as a
way for college
students to network
with each other over
the internet.

Facebook Statistics
Statistics
• General Growth
– More than 70 million active users
– Facebook is the 6th most-trafficked website in the world (comScore)
– Facebook is the 2nd most-trafficked social media site in the world (comScore)
• User Demographics
– Over 55,000 regional, work-related, collegiate, and high school networks
– More than half of Facebook users are outside of college
– The fastest growing demographic is those 25 years old and older
– Maintain 85 percent market share of 4-year U.S. universities
• Applications
– No. 1 photo sharing application on the Web (comScore)
– Photo application draws more than twice as much traffic as the next three sites combined (comScore)
– More than 14 million photos uploaded daily
– More than 6 million active user groups on the site
• International Growth
– The U.K. has the most users outside of the United States, with more than 8 million active users
– Canada is the third largest country with more than 7 million active users
– Remaining top 10 countries in order of active users (outside of the U.S., Canada and UK):
Turkey, Australia, France, Sweden, Norway, Colombia, and South Africa
• Platform
– Over 20,000 applications have been built on Facebook Platform
– 140 new applications added per day
– More than 95% of Facebook members have used at least one application built on Facebook Platform
(Facebook)

http://www.facebook.com

Free Knowledge
WIKIS

What is a wiki?
• A wiki is a collection of web pages
designed to enable anyone who accesses
it to contribute or modify content, using a
simplified markup language. Wikis are
often used to create collaborative
websites and to power community
websites.
(wikipedia.org)

Wikis
Statistics Scoreboard
• Users 7,014,031
• Admins 1,539
• User/Admin Ratio 4557.53
users per admin
• Edits 220,371,552
• Pages 12,976,478
• Edits per Article 16.98
(WikiMedia, Inc.)
http://www.wikimedia.org

IBM wikis
http://www.ibmwikis.net/

Your World. Your Imagination.
SECOND LIFE

What is Second Life?
• Second Life® is a 3-D
virtual world created
by its Residents.
Since opening to the
public in 2003, it has
grown explosively
and today is inhabited
by millions of
Residents from
around the globe.

Images of Second Life

Coca Cola in Second Life
• Coca Cola is a
company that has
definitely embraced
Second Life.
• Launched during
2007 as a resource
for increased
promotion and sales
of Coca Cola gear.

Analytics & Measurement

Analytics & Measurement
The Brief Review of Internet Metrics
• Key Terms & Definitions
– Hits – typically refer to the number of
times a “file” is requested from an
internet site; typically reported weekly
or monthly; used to measure popularity
of an item
– Unique Visitors – the number of
different people who access an internet
site; fine measure of audience size
– Page Views – measures the number of
times a particular page is accessed
during the measurement period; much
better reflection of the number of
people that view a story
– Unique Page Views – reflects the
number of unique visitors who have
accessed a particular web page during
the measurement period

CONCLUSION

Works Cited
Facebook. (n.d.). Statistics. Retrieved May
05, 2008, from Facebook, Inc.:
http://www.facebook.com/press/info.php?sta
tistics
WikiMedia, Inc. (n.d.). Wikipedia: Statistics
Department. Retrieved May 05, 2008, from
WikiPedia:
http://en.wikipedia.org/wiki/Wikipedia:Statisti
cs_Department