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Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
Social Media For Sales 9 3 2009
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Social Media For Sales 9 3 2009

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What is social media for sales? How can social media be used as a sales tool? What are some best practices for using social media for sales and communications? These are just some of the questions …

What is social media for sales? How can social media be used as a sales tool? What are some best practices for using social media for sales and communications? These are just some of the questions that are answered in this presentation. This was presented by Joe Stabb of ABC Creative Group.

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  • 1. Social Media for Sales The Age of Interaction Joe Stabb Director of Emerging Media ABC Creative Group Thursday, September 3, 2009
  • 2. What is Social Networking? Thursday, September 3, 2009
  • 3. What is Social Networking? • a new term for Prospecting Thursday, September 3, 2009
  • 4. What is Social Networking? • a new term for Prospecting • - But!! It’s a modern method of doing the single most important form of prospecting: Relationship Management Thursday, September 3, 2009
  • 5. Thursday, September 3, 2009
  • 6. Thursday, September 3, 2009
  • 7. Simply.... Thursday, September 3, 2009
  • 8. Simply.... • It’s creating and maintaining relationships with your sphere of influence using web 2.0 and wireless technologies... Thursday, September 3, 2009
  • 9. Simply.... • It’s creating and maintaining relationships with your sphere of influence using web 2.0 and wireless technologies... • ...instead of advertising Thursday, September 3, 2009
  • 10. Social Media Strategy Thursday, September 3, 2009
  • 11. Social Media Strategy • What is the content? Thursday, September 3, 2009
  • 12. Social Media Strategy • What is the content? • What is the right tool? Thursday, September 3, 2009
  • 13. Social Media Strategy • What is the content? • What is the right tool? • Where does it go? Thursday, September 3, 2009
  • 14. Social Media Strategy • What is the content? • What is the right tool? • Where does it go? Thursday, September 3, 2009
  • 15. What is the content? Thursday, September 3, 2009
  • 16. What is the content? • Articles • Pictures • Videos • Favorite Websites • Audio • PowerPoint Presentations • Online Documents • Status Updates Thursday, September 3, 2009
  • 17. What is the content? • Articles • Pictures • Videos • Favorite Websites • Audio • PowerPoint Presentations • Online Documents • Status Updates Thursday, September 3, 2009
  • 18. What is the content? • Articles • Pictures • Videos • Favorite Websites • Audio • PowerPoint Presentations • Online Documents • Status Updates Thursday, September 3, 2009
  • 19. What is the right tool? Thursday, September 3, 2009
  • 20. What is the right tool? • Blog Thursday, September 3, 2009
  • 21. What is the right tool? • Blog • Flickr Thursday, September 3, 2009
  • 22. What is the right tool? • Blog • Flickr • YouTube Thursday, September 3, 2009
  • 23. What is the right tool? • Blog • Flickr • YouTube • Delicious Thursday, September 3, 2009
  • 24. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast Thursday, September 3, 2009
  • 25. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • Slideshare Thursday, September 3, 2009
  • 26. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • Slideshare • Box.net Thursday, September 3, 2009
  • 27. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • Slideshare • Box.net • Ping.fm Thursday, September 3, 2009
  • 28. What is the right tool? • Blog • Flickr • YouTube • Delicious • Hipcast • Slideshare • Box.net • Ping.fm Thursday, September 3, 2009
  • 29. Where does it go? Thursday, September 3, 2009
  • 30. Where does it go? • Facebook Thursday, September 3, 2009
  • 31. Where does it go? • Facebook • LinkedIn Thursday, September 3, 2009
  • 32. Where does it go? • Facebook • LinkedIn • Website Thursday, September 3, 2009
  • 33. Where does it go? • Facebook • LinkedIn • Website • Blog Thursday, September 3, 2009
  • 34. Where does it go? • Facebook • LinkedIn • Website • Blog • E-mail Thursday, September 3, 2009
  • 35. Where does it go? • Facebook • LinkedIn • Website • Blog • E-mail • RSS Reader Thursday, September 3, 2009
  • 36. Where does it go? • Facebook • LinkedIn • Website • Blog • E-mail • RSS Reader • FriendFeed Thursday, September 3, 2009
  • 37. Where does it go? • Facebook • LinkedIn • Website • Blog • E-mail • RSS Reader • FriendFeed • WidgetBox Thursday, September 3, 2009
  • 38. Where does it go? • Facebook • LinkedIn • Website • Blog • E-mail • RSS Reader • FriendFeed • WidgetBox Thursday, September 3, 2009
  • 39. Thursday, September 3, 2009
  • 40. Why do it? Thursday, September 3, 2009
  • 41. Thursday, September 3, 2009
  • 42. • Effective, Active Targeted Prospecting Thursday, September 3, 2009
  • 43. • Effective, Active Targeted Prospecting • A Modern CRM Platform Thursday, September 3, 2009
  • 44. • Effective, Active Targeted Prospecting • A Modern CRM Platform • The consumer is easier to reach this way (or harder to reach other ways) Thursday, September 3, 2009
  • 45. • Effective, Active Targeted Prospecting • A Modern CRM Platform • The consumer is easier to reach this way (or harder to reach other ways) Plus: It’s Fun! Thursday, September 3, 2009
  • 46. Top Reasons to Use Social Media for Sales Thursday, September 3, 2009
  • 47. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. Thursday, September 3, 2009
  • 48. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. Thursday, September 3, 2009
  • 49. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. Thursday, September 3, 2009
  • 50. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. • “Viral” word of mouth - big impact – good & bad. Thursday, September 3, 2009
  • 51. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. • “Viral” word of mouth - big impact – good & bad. • Joining “relevant” dialogues can drive traffic and prospects to your website/ resources. Thursday, September 3, 2009
  • 52. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. • “Viral” word of mouth - big impact – good & bad. • Joining “relevant” dialogues can drive traffic and prospects to your website/ resources. • Useful for feedback, testing, events, offers. Thursday, September 3, 2009
  • 53. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. • “Viral” word of mouth - big impact – good & bad. • Joining “relevant” dialogues can drive traffic and prospects to your website/ resources. • Useful for feedback, testing, events, offers. • Can be seen as expert in your category. Thursday, September 3, 2009
  • 54. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. • “Viral” word of mouth - big impact – good & bad. • Joining “relevant” dialogues can drive traffic and prospects to your website/ resources. • Useful for feedback, testing, events, offers. • Can be seen as expert in your category. • Your competition is probably using it. Thursday, September 3, 2009
  • 55. Top Reasons to Use Social Media for Sales • Join in/monitor the dialogue on your biz/ you. • Social media usage is eroding traditional media. • Leverage low $$ costs but watch “time cost”. • “Viral” word of mouth - big impact – good & bad. • Joining “relevant” dialogues can drive traffic and prospects to your website/ resources. • Useful for feedback, testing, events, offers. • Can be seen as expert in your category. • Your competition is probably using it. Thursday, September 3, 2009
  • 56. Thursday, September 3, 2009
  • 57. Targeted Marketing Thursday, September 3, 2009
  • 58. Thursday, September 3, 2009
  • 59. 95% Thursday, September 3, 2009
  • 60. 95% Number of Buyers Using Social Networking Daily ages 18-44 in 2008 Thursday, September 3, 2009
  • 61. Thursday, September 3, 2009
  • 62. Customer Relationship Management (CRM) Thursday, September 3, 2009
  • 63. Thursday, September 3, 2009
  • 64. 88% Thursday, September 3, 2009
  • 65. 88% of internet leads are abandoned within 30 days of receipt - Database methods are just too hard to maintain Thursday, September 3, 2009
  • 66. Thursday, September 3, 2009
  • 67. Thursday, September 3, 2009
  • 68. Thursday, September 3, 2009
  • 69. Developing a Social Networking Plan (Sales Focused) Thursday, September 3, 2009
  • 70. Some things to do... Thursday, September 3, 2009
  • 71. Some things to do... • Focus agents on relationships, not advertising Thursday, September 3, 2009
  • 72. Some things to do... • Focus agents on relationships, not advertising • Provide / Guide toward your existing content Thursday, September 3, 2009
  • 73. Some things to do... • Focus agents on relationships, not advertising • Provide / Guide toward your existing content • Company / Brand Facebook Page Thursday, September 3, 2009
  • 74. Some things to do... • Focus agents on relationships, not advertising • Provide / Guide toward your existing content • Company / Brand Facebook Page • Company / Brand Website Thursday, September 3, 2009
  • 75. Some things to do... • Focus agents on relationships, not advertising • Provide / Guide toward your existing content • Company / Brand Facebook Page • Company / Brand Website • Other Industry Resources Thursday, September 3, 2009
  • 76. Get Managers Involved Thursday, September 3, 2009
  • 77. Get Managers Involved • Interacting with agents on their pages Thursday, September 3, 2009
  • 78. Get Managers Involved • Interacting with agents on their pages • Attracting new agent “friends” Thursday, September 3, 2009
  • 79. Get Managers Involved • Interacting with agents on their pages • Attracting new agent “friends” • Monitoring comments on company page and agent pages, to keep an eye out for customer feedback, complaints, ideas, testimonials, etc. Thursday, September 3, 2009
  • 80. Get Managers Involved • Interacting with agents on their pages • Attracting new agent “friends” • Monitoring comments on company page and agent pages, to keep an eye out for customer feedback, complaints, ideas, testimonials, etc. Thursday, September 3, 2009
  • 81. Some things not to do... Thursday, September 3, 2009
  • 82. Some things not to do... • Do not blast your inventory Thursday, September 3, 2009
  • 83. Some things not to do... • Do not blast your inventory • Do not engage in “heated” online back and forth (pick up the phone) Thursday, September 3, 2009
  • 84. Social Media Tips Thursday, September 3, 2009
  • 85. Social Media Tips • Understand what SM is good at. Thursday, September 3, 2009
  • 86. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. Thursday, September 3, 2009
  • 87. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. Thursday, September 3, 2009
  • 88. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. Thursday, September 3, 2009
  • 89. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. • Follow “SM conventions” on tone, practices. Thursday, September 3, 2009
  • 90. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. • Follow “SM conventions” on tone, practices. • Use “feeder” apps to update multiple sites. Thursday, September 3, 2009
  • 91. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. • Follow “SM conventions” on tone, practices. • Use “feeder” apps to update multiple sites. • Desired audience not on SM? Focus elsewhere. Thursday, September 3, 2009
  • 92. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. • Follow “SM conventions” on tone, practices. • Use “feeder” apps to update multiple sites. • Desired audience not on SM? Focus elsewhere. • Watch for “spam” followers. Thursday, September 3, 2009
  • 93. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. • Follow “SM conventions” on tone, practices. • Use “feeder” apps to update multiple sites. • Desired audience not on SM? Focus elsewhere. • Watch for “spam” followers. • Used right – Low-cost PR & Sales tactic Thursday, September 3, 2009
  • 94. Social Media Tips • Understand what SM is good at. • Test apps that fit best with your goals. • Join right dialogues to find & engage prospects. • Maintain a regular presence. • Follow “SM conventions” on tone, practices. • Use “feeder” apps to update multiple sites. • Desired audience not on SM? Focus elsewhere. • Watch for “spam” followers. • Used right – Low-cost PR & Sales tactic • Used wrong – Time waster or missed opportunity Thursday, September 3, 2009
  • 95. Thursday, September 3, 2009
  • 96. Thursday, September 3, 2009
  • 97. Connect with Me • ABC Creative Group • Connect with Joe Stabb www.abccreativegroup.com • http://www.linkedin.com/in/ • The Idea Drawer joestabb www.theideadrawer.com • joe@abccreativegroup.com • ABC on Facebook • P: 315-471-1002 http://www.facebook.com/ pages/Syracuse-NY/ABC- Creative-Group/ • ABC on YouTube http://www.youtube.com/user/ abccreative Thursday, September 3, 2009

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