Social Media for
Business
Digital Tools to Help Achieve Your
Marketing Communication Goals

Social Media Revolution
Social Media = Social media
is an umbrella term that
defines the various activities
that integrate technology,
social interaction, and the
construction of words,
pictures, videos and audio.
This interaction, and the
manner in which information
is presented, depends on the
varied perspectives and
"building" of shared meaning,
as people share their stories,
and understandings.

Social Media Revolution

Social Media Revolution
Social Media is not going away. It is not a fad. It is a
fundamental shift in the way we communicate and will
continue to evolve.

Social Media Revolution

Social Media Revolution
As a Marketing Tool
•Should be used in conjunction with traditional media
•It is not advertising, it is communication
•It must be consistent with the rest of your messaging
•If you build it, they wont just come

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
• Buzz, Customers as WOM Agents, SEO/SEM

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
• Buzz, Customers as WOM Agents, SEO/SEM
• Industry Watch

Defining the Scope of
Social Media
Primarily look at applying social media for 3 key uses
• Customer
• Listening, Need Gauging, Customer Feedback, Relationship
Building, Instant Feedback, Focus Groups
• Marketing
• Buzz, Customers as WOM Agents, SEO/SEM
• Industry Watch
• The CEO, Opportunistic, Competition

Types of Social Media Sites
• Social Networks (Facebook, MySpace, Ning, LinkedIn)
• Blogs (WordPress, Blogger, Blojsom)
• Microblogging (Twitter)
• Social Bookmarking & News (Delicious, Digg, AddThis)
• Photos,Videos, & Podcasts
(Audacity, iTunes, Flikr, Picasa, Photobucket, YouTube, DailyMotion)
• Virtual Reality (Don’t be scared)

Social Networks
• Social Networks allow people to create profiles and interact
with each other
• Share stories, photos, videos, and bookmarks from all over
the internet

Example : Facebook
• 4th most visited site in the United States
• Started by a Harvard student in 2004, collegiate start and base, but now
available to anyone ages 13 and up.

Facebook
Stats
• The 35-54 year old demo is growing fastest, with a 276.4% growth rate
in over the approximate 6 months since we last produced this report
• The 55+ demo is not far behind with a 194.3% growth rate
• The 25-34 year population on Facebook is doubling every 6 months
• There are more females (55.7%) than males (42.2%)

So How is Facebook
Being Used by
Businesses?

Blogs

Blogs
• Two Main Functions
• Internal/External Communication
• Media Relations/Advertising
Honestly where do you get your information?

The Many Faces of
Blogs

The Many Faces of
Blogs
Are you Monitoring your online presence?

The Many Faces of
Blogs

The Many Faces of
Blogs

The Many Faces of
Blogs
There are
over 200 million
blogs!

The Many Faces of
Blogs

Where do
you get your
information?

Microblogging (Twitter)
• Twitter is one of the fastest growing sites
• Millions of users now exist; daily reach is 2% of the
online population = 28,154,400

• Short format makes it easy to take part
• A way to get into the minds of industry experts,
celebrities, or just your friends & acquaintances
• Third party clients with various features & UIs
• Easily searchable
• Hashtags for topic-based searching, events and online
"Tweetchats"
• - ex: That pitch was way low! #redsox
• - ex: We use MailChimp for email marketing. #sbbuzz
• - ex: We’re presenting at #MTUG09 tomorrow. Come say hi!

Twitter is a service for friends, family,
and co-workers to communicate and
stay connected through the exchange
of quick, frequent answers to one
simple question:
What are you doing?

Social Bookmarking
• Allow users to share your content with others
• Share your computer bookmarks with other people
• Used instead of a browser bookmark

Social Bookmarking
Sharing

Photos,Videos, &
Podcasts

Must be compelling
Produced or submitted
Sharing within social networks
Be engaging and be real
Does not have to be expensive
Do it yourself

Rules of Engagement in
the Social World
Must keep everything up to date
This is an important job, not for everyone
Have a set protocol, develop company policies
Make your presence special for the public
Monitor everything constantly
Stay sharp, be a leader

Rules of Engagement in
the Social World
Remember Social media is just a tool do
not forget about the rest of your
marketing and how it must tie in.

The Future of the Web
• Second Life
• World of Warcraft
• ToonTown
Second Life is a 3-D virtual
world created by its Residents.
Since opening to the public in
2003, it has grown explosively
and today is inhabited by
millions of Residents from
around the globe.

Anshe Chung has become the first
online personality to achieve a net
worth exceeding one million US
dollars from profits entirely earned
inside a virtual world.
Anshe Chung’s achievement is all
the more remarkable because the
fortune was developed over a
period of two and a half years from
an initial investment of $9.95 for a
Second Life account

In Second Life

Connect with Me
• Site: ABC Creative Group
www.abccreativegroup.com
• Connect with Travis Bort
• Blog: The Idea Drawer
• http://www.linkedin.com/in/travisbort
www.theideadrawer.com • travis@abccreativegroup.com
• P: 315-471-1002
• ABC on Facebook
http://www.facebook.com/pages/Syracuse-
• C: 315-382-6055
NY/ABC-Creative-Group/
• ABC on YouTube
http://www.youtube.com/user/abccreative
• ABC on LinkedIn
http://www.linkedin.com/companies/abc-
creative-group
• ABC on Twitter
@ABCCreative