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Social Media for Business

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This is an updated presentation on Social Media for Business.

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Social Media for Business Social Media for Business Presentation Transcript

  • Social Media for Business Digital Tools to Help Achieve Your Marketing Communication Goals
  • Social Media Revolution Social Media = Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings.
  • Defining the Scope of Social Media Primarily look at applying social media for 3 key uses
  • Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building • Marketing • Buzz, Customers as WOM Agents, SEO/SEM • Industry Watch • The CEO, Opportunistic, Competition
  • Types of Social Media Sites • Social Networks (Facebook, MySpace, Ning, LinkedIn) • Blogs (WordPress, Blogger, Blojsom) • Microblogging (Twitter) • Social Bookmarking & News (Delicious, Digg, AddThis) • Photos,Videos, & Podcasts (Audacity, iTunes, Flikr, Picasa, Photobucket, YouTube, DailyMotion)
  • Social Networks • Social Networks allow people to create profiles and interact with each other • Share stories, photos, videos, and bookmarks from all over the internet
  • Example : Facebook • 4th most visited site in the United States • Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up.
  • Facebook Stats (1/5/2009) • The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report • The 55+ demo is not far behind with a 194.3% growth rate • The 25-34 year population on Facebook is doubling every 6 months • There are more females (55.7%) than males (42.2%) • The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago.
  • So How is Facebook Being Used by Businesses?
  • Blogs
  • Blogs • Two Main Functions • Internal/External Communication • Media Relations/Advertising Honestly where do you get your information?
  • The Many Faces of Blogs
  • The Many Faces of Blogs Are you Monitoring your online presence?
  • The Many Faces of Blogs
  • Microblogging (Twitter) • Twitter is one of the fastest growing sites • Millions of users now exist; daily reach is 2% of the online population = 28,154,400
  • • Short format makes it easy to take part • A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances • Third party clients with various features & UIs • Easily searchable • Hashtags for topic-based searching, events and online "Tweetchats" • - ex: That pitch was way low! #redsox • - ex: We use MailChimp for email marketing. #sbbuzz • - ex: We’re presenting at #MTUG09 tomorrow. Come say hi!
  • Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
  • Social Bookmarking • Allow users to share your content with others • Share your computer bookmarks with other people • Used instead of a browser bookmark
  • Social Bookmarking Sharing
  • Photos,Videos, & Podcasts
  • Must be compelling Produced or submitted Sharing within social networks Be engaging and be real Does not have to be expensive Do it yourself
  • Rules of Engagement in the Social World Must keep everything up to date This is an important job, not for everyone Have a set protocol Make your presence special for the public Monitor everything constantly Stay sharp, be a leader
  • The Future of the Web • Second Life • World of Warcraft • ToonTown Second Life is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe.
  • Anshe Chung has become the first online personality to achieve a net worth exceeding one million US dollars from profits entirely earned inside a virtual world. Anshe Chung’s achievement is all the more remarkable because the fortune was developed over a period of two and a half years from an initial investment of $9.95 for a Second Life account
  • In Second Life
  • Thank You.