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Social Media for Business



Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.

Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.



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Social Media for Business Social Media for Business Presentation Transcript

  • Social Media for Business Digital Tools to Help Achieve Your Marketing Communication Goals Joe Stabb Director of Emerging Media ABC Creative Group joe@abccreativegroup.com Wednesday, July 1, 2009 1
  • Social Media Revolution Social Media = Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning, as people share their stories, and understandings. Wednesday, July 1, 2009 2
  • Wednesday, July 1, 2009 3
  • Types of Social Media Sites Social Networks (Facebook, MySpace, Ning, LinkedIn) Blogs (WordPress, Blogger, Blojsom) Microblogging (Twitter) Social Bookmarking & News (Delicious, Digg, AddThis) Photos, Videos, & Podcasts (Audacity, iTunes, Flikr, Picasa, Photobucket, YouTube, DailyMotion) Wednesday, July 1, 2009 4
  • Defining the Scope of Social Media Primarily look at applying social media for 3 key uses Customer Listening, Need Gauging, Customer Feedback, Relationship Building Marketing Buzz, Customers as WoM Agents, SEO/SEM Industry Watch The CEO Paradigm, Opportunistic Paradigm, Competition Paradigm Wednesday, July 1, 2009 5
  • Social Networks Social Networks allow people to create profiles and interact with each other Share stories, photos, videos, and bookmarks from all over the internet Wednesday, July 1, 2009 6
  • Example: Facebook 6th most visited site in the United States Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up. Wednesday, July 1, 2009 7
  • Facebook Stats (1/5/2009) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report The 55+ demo is not far behind with a 194.3% growth rate The 25-34 year population on Facebook is doubling every 6 months There are more females (55.7%) than males (42.2%) The largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago. Take away? Facebook is being rapidly adopted by parents and professionals. Wednesday, July 1, 2009 8
  • How is Facebook Being Used by Businesses Wednesday, July 1, 2009 9
  • Blogs Two Main Functions Internal/External Communication Media Relations/Advertising Wednesday, July 1, 2009 10
  • The Many Faces of Blogs Wednesday, July 1, 2009 11
  • Wednesday, July 1, 2009 12
  • Microblogging (Twitter) Twitter is one of the fastest growing sites Millions of users now exist; daily reach is 2% of the online population = 28,154,400 Wednesday, July 1, 2009 13
  • Twitter Short format makes it easy to take part A way to get into the minds of industry experts, celebrities, or just your friends & acquaintances Third party clients with various features & UIs Easily searchable Hashtags for topic-based searching, events and online "Tweetchats" - ex: That pitch was way low! #redsox - ex: We use MailChimp for email marketing. #sbbuzz - ex: We’re presenting at #MTUG09 tomorrow. Come say hi! Wednesday, July 1, 2009 14
  • Lets Tweet Wednesday, July 1, 2009 15
  • Social Bookmarking Allow users to share your content with others Share your computer bookmarks with other people Used instead of a browser bookmark Wednesday, July 1, 2009 16
  • Short Video Wednesday, July 1, 2009 17
  • Photos, Videos, & Podcasts YouTube, Vimeo, DailyMotion, iTunes, Audacity, Flikr, Photobucket Wednesday, July 1, 2009 18
  • Lets Watch & Listen Wednesday, July 1, 2009 19
  • Monitoring & Analysis Monitor the Conversation - interact always An hour a day is all it takes Tools and Services to help WebTrends, Omniture, Google Analytics Wednesday, July 1, 2009 20
  • The Future of the Web Second Life World of Warcraft ToonTown Second Life® is a 3-D virtual world created by its Residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by millions of Residents from around the globe. Wednesday, July 1, 2009 21
  • Wednesday, July 1, 2009 22
  • Coca-Cola in Second Life Virtual Thirst Campaign Video Wednesday, July 1, 2009 23
  • The End Wednesday, July 1, 2009 24