Socially Engaged Travel
Joseph Stabb
Director of Emerging Media
ABC
CreativeGroup
ideabasedmarketing.com
Monday, October 26, 2009

Becoming Socially Engaged
• What is Social Media
• How do we get Social
• Social Networks as an Example
• Monitoring & Analyzing
Monday, October 26, 2009

“The internet has roughly 2x the influence
of the second strongest medium - television -
and roughly 8x the influence of traditional
printed media”
Digital Influence Index, Fleishman-Hillard International Communications/Harris Interactive, 2008
Monday, October 26, 2009

Products And Services Being Researched Online
SOURCE: eMarketer 2008
Monday, October 26, 2009

Number of Travel Sites Visited on Average
20%
5%
75%
2-5 Sites 6+ Sites 1 Site
SOURCE: PhoCusWright Travel 2.0 Consumer Technology Survey 2007
Monday, October 26, 2009

You want to be in
control of the sites that
people visit.
Monday, October 26, 2009

What is Social Media?
Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Social
Networks
Monday, October 26, 2009

Always Start With A Plan
Monday, October 26, 2009

Always Start With A Plan
What is your purpose for using Social Networks?
Listening / Monitoring
Talking / Interacting
Creating Buzz
Learning about your audience
Monday, October 26, 2009

Rules of Engagement
Be Engaging
Talk to your Audience,
Not at them
Give Actionable Items
Don’t Sell, Entertain
Monday, October 26, 2009

Monday, October 26, 2009

Rules of Engagement
Build Your Fan Base
Use Your Other
Communication Mediums
to Promote your Social
Network Presence
The more followers you
have, the more influence
you possess
Monday, October 26, 2009

Monday, October 26, 2009

Rules of Engagement
Share Photos
Share Videos
Post Events
Some Customization Can
be Done
Monday, October 26, 2009

Monday, October 26, 2009

Rules of Engagement
Share, Share, Share
Make your content sharable
and share your content!!
Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monday, October 26, 2009

Monitoring
Monday, October 26, 2009

Monitor Yourself
Monday, October 26, 2009

Monitor Others
Monday, October 26, 2009

Monitor Others
Monday, October 26, 2009

What do you need to
Remember?
Monday, October 26, 2009

Remember...
• Build Your Fanbase
• Be engaging and interactive
Be In Control •
•
•
Give Actionable Items
Don’t Sell, Entertain
Utilize your other communication tools to promote
your social media presence
• Share, Share, Share
• Monitor & Analyze
Monday, October 26, 2009

Connect with Me
• ABC Creative Group
www.abccreativegroup.com
• Connect with Joe Stabb
• The Idea Drawer
• http://www.linkedin.com/in/joestabb
www.theideadrawer.com
• joe@abccreativegroup.com
• ABC on Facebook
• P: 315-471-1002
http://www.facebook.com/pages/Syracuse-
NY/ABC-Creative-Group/
• ABC on YouTube
http://www.youtube.com/user/abccreative
• ABC on Twitter
@ABCCreative
Monday, October 26, 2009