Search Engine Optimization
Joe Stabb
Director of Emerging Media
ABC Creative Group

What will we Learn?
• What is SEO?
• Top 5 SEO Tips
• Google vs. Bing
• The 4 R’s of SEO

What is SEO?

What is SEO?

What is SEO?
The process of improving the
volume or quality of traffic to a
web site from search engines via
"natural" or un-paid ("organic"
or "algorithmic") search results
as opposed to search engine
marketing (SEM) which deals
with paid inclusion.

85% of all
website traffic comes
from search engines

Top 5 SEO Tips

#1 - Make a Clear Hierarchy

#2 - Make sure your content
includes all the words a user
could search on

#3 - Have clear keywords and descriptions
for HTML header elements and ALT tags.

#4 - No Broken Links

#5 - Include a Robot Text file in your site

VS.

VS.

VS.
You do not need to do any SEO differently depending on
which search engine you are optimizing for. They both
basically do the same things, but perform the task in
different directions.

The 4 R’s of SEO

The 4 R’s of SEO
Robots

The 4 R’s of SEO
Ranking

The 4 R’s of SEO
Relevance

The 4 R’s of SEO
Results

Connect with Me
• ABC Creative Group
www.abccreativegroup.com
• Connect with Joe Stabb
• The Idea Drawer
• http://www.linkedin.com/in/joestabb
www.theideadrawer.com
• joe@abccreativegroup.com
• ABC on Facebook
• P: 315-471-1002
http://www.facebook.com/pages/Syracuse-
NY/ABC-Creative-Group/
• ABC on YouTube
http://www.youtube.com/user/abccreative
• ABC on Twitter
@ABCCreative