Mobile Web
Marketing
Joe Stabb
Director of Emerging Media
ABC Creative Group
Thursday, September 10, 2009

What is this All About?
• What is the Mobile Web?
• What can we do?
• Your Website
• Text / Multimedia Messaging
• Bluejacking
• Mobile Video & TV
• Mobile Apps
• Mobile as a Sales Tool
Thursday, September 10, 2009

What is the Mobile Web?
• A specialized version of the web
that is viewable from you cell
phone
• The Mobile Web refers to
browser-based web services such
as the World Wide Web, WAP
and i-Mode (Japan) using a mobile
device such as a cell phone, PDA,
or other portable gadget
connected to a public network.
Thursday, September 10, 2009

Are You Using the
Mobile Web?
6 Billion Users Globally as of 2008
Equals 255 Million in the United States
The total number of mobile web
users grew past the total number
of PC based internet users for the
first time in 2008.
Thursday, September 10, 2009

Thursday, September 10, 2009

What can we do?
Thursday, September 10, 2009

Thursday, September 10, 2009

Your Website
• Your website should be
designed to be mobile-ready.
• Designing for the mobile web…
• Use small graphics, both physical
size and file size
• 320 px width
• Under 100 kb
• Remember, there isn’t a lot of space on
a mobile device, so it is key that you
keep your message simple and concise,
even more so than you would on the
internet
•
Thursday, September 10, 2009

Your Website
• Your website should be
designed to be mobile-ready.
• Designing for the mobile web…
• Use small graphics, both physical
size and file size
• 320 px width
• Under 100 kb
• Remember, there isn’t a lot of space on
a mobile device, so it is key that you
keep your message simple and concise,
even more so than you would on the
internet
•
Back to Web 1.0
Thursday, September 10, 2009

Text/Multimedia Messaging
• Text messaging can be used for events,
trade shows, business card exchanges,
and quick access to information.
• You can also use this for mobile
messaging campaigns for marketing.
• Building a solid list of numbers will be
key to a successful marketing tactic.
• An e-blast for the phone
Thursday, September 10, 2009

Average Number of
Monthly Calls vs. Text-messages
Amongst U.S. Wireless Subscribers by Age (Q2 2008)
Source: Neilsen Telcom Practice Group
Thursday, September 10, 2009

Average Number of
Monthly Calls vs. Text-messages
Amongst U.S. Wireless Subscribers by Age (Q2 2008)
Calls Texts
All Subs 204 357
12 & Under 137 428
Ages 13-17 231 1742
Ages 18-24 265 790
Ages 25-34 239 331
Ages 35-44 223 236
Ages 45-54 193 128
Ages 55-64 145 38
Ages 65+ 99 14
Source: Neilsen Telcom Practice Group
Thursday, September 10, 2009

16%
Thursday, September 10, 2009

16% of texters in the U.S. see some form of
text-message advertising...
Thursday, September 10, 2009

Recall of Any Text-Message Advertising
Amongst Texters, by Age and Ethnicity
(Q2 2008)
Source: Neilsen Telcom Practice Group
Thursday, September 10, 2009

Recall of Any Text-Message Advertising
Amongst Texters, by Age and Ethnicity
(Q2 2008)
Recall Any Text Ad
All Subs 16%
Ages 13-17 35%
Ages 18-24 18%
Ages 25-34 16%
Ages 35-54 12%
Ages 55+ 10%
White 13%
Hispanic 23%
African American 24%
Asian/Pacific Islander 20%
Source: Neilsen Telcom Practice Group
Thursday, September 10, 2009

Recall of Any Text-Message Advertising
Amongst Texters, by Age and Ethnicity
(Q2 2008)
Recall Any Text Ad
All Subs 16%
Ages 13-17 35%
Ages 18-24 18%
Ages 25-34 16%
Ages 35-54 12%
Ages 55+ 10%
White 13%
Hispanic 23%
African American 24%
Asian/Pacific Islander 20%
Source: Neilsen Telcom Practice Group
Thursday, September 10, 2009

Bluejacking
• The act of sending an
unsolicited message
using Bluetooth
Technology.
• Not usually preferred
• Can upset people and
make them confused
Thursday, September 10, 2009

Mobile Video & TV
Thursday, September 10, 2009

Mobile Video & TV
Thursday, September 10, 2009

Mobile Video & TV
• You can now
watch TV
and videos
on your cell
phone.
• VCast,
SprintTV,
YouTube,
Daily Motion
Thursday, September 10, 2009

Frequency of Mobile Video Usage
Once a week or more One or more times per month
Less than once a week Not Sure
4%
24%
52%
20%
Source: Neilsen Telcom Practice Group
Thursday, September 10, 2009

What are People Watching?
Type of Video Subscribers, 000 % of mobile audience
Music Videos 639 32.8%
Full TV/Film 622 31.9%
Movie Trailers 617 31.7%
Comedy Videos 596 30.6%
Weather Information 581 29.9%
Local/National/World News 563 28.9%
Sports action or News 561 28.8%
Animations or Cartoons 473 24.3%
Entertainment/Celebrity News 458 23.5%
TV Highlights 425 21.8%
Source: ComScore
Thursday, September 10, 2009

Mobile Apps
Thursday, September 10, 2009

Thursday, September 10, 2009

Sales Tools
Thursday, September 10, 2009

Mobile CRM
Thursday, September 10, 2009

Thursday, September 10, 2009

What else can I do?
• Mobile Catalog with
Ordering / Mobile
Shopping
• Share brochures and
documentation
• “Send to Phone” Feature
Thursday, September 10, 2009

Thursday, September 10, 2009

Thursday, September 10, 2009

Connect with Me
• ABC Creative Group • Connect with Joe Stabb
www.abccreativegroup.com
• http://www.linkedin.com/in/
• The Idea Drawer joestabb
www.theideadrawer.com
• joe@abccreativegroup.com
• ABC on Facebook
• P: 315-471-1002
http://www.facebook.com/
pages/Syracuse-NY/ABC-
Creative-Group/
• ABC on YouTube
http://www.youtube.com/user/
abccreative
Thursday, September 10, 2009