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Hospitality Goes Social

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    Notes on slide 1

    Welcome, speaker, and a little about myself.

    According to eMarketer in 2008, 62% of people were searching for Holidays and 57% were searching for Travel. This is a large number of searches, considering there are roughly 300 million searches per day on Google alone.

    According to a 2007 travel survey, 75% of people were visiting 2-5 travel sites on average to research, plan, and book travel.

    Currently, there are hundreds of avenues to interact with travelers on the web, but what is the best avenue for you and where do you start? These are the questions that must be answered before you start your social media plan.

    Simply monitoring one or two social media websites or blogs requires time and resources. It may give you piece of mind, but there is no value or return on your time and resources without a strategic plan as to how this important information will be utilized. To reap the benefits of social media requires a measurable plan and clear expectation. Your strategy should enable you to benefit not only from negative reviews, but also the good reviews as well.

    Simply monitoring one or two social media websites or blogs requires time and resources. It may give you piece of mind, but there is no value or return on your time and resources without a strategic plan as to how this important information will be utilized. To reap the benefits of social media requires a measurable plan and clear expectation. Your strategy should enable you to benefit not only from negative reviews, but also the good reviews as well.

    “In and Around Syracuse NY” - Flickr.com
    A group for photos of the greater Syracuse, NY, area. Started 4 years ago and currently has 2,668 photos with 220 members that all share photos of the greater Syracuse, NY, area.

    “In and Around Syracuse NY” - Flickr.com
    A group for photos of the greater Syracuse, NY, area. Started 4 years ago and currently has 2,668 photos with 220 members that all share photos of the greater Syracuse, NY, area.

    “In and Around Syracuse NY” - Flickr.com
    A group for photos of the greater Syracuse, NY, area. Started 4 years ago and currently has 2,668 photos with 220 members that all share photos of the greater Syracuse, NY, area.

    “In and Around Syracuse NY” - Flickr.com
    A group for photos of the greater Syracuse, NY, area. Started 4 years ago and currently has 2,668 photos with 220 members that all share photos of the greater Syracuse, NY, area.

    “In and Around Syracuse NY” - Flickr.com
    A group for photos of the greater Syracuse, NY, area. Started 4 years ago and currently has 2,668 photos with 220 members that all share photos of the greater Syracuse, NY, area.

    Big brands are using this valuable resource. Are you?

    Big brands are using this valuable resource. Are you?

    Big brands are using this valuable resource. Are you?

    Big brands are using this valuable resource. Are you?

    Big brands are using this valuable resource. Are you?

    1 Favorite

    Hospitality Goes Social - Presentation Transcript

    1. Hospitality Goes Social Presented by: Joseph Stabb Emerging Media Director ABC Creative Group Thursday, September 24, 2009
    2. Why are we here? • The Internet Today • Social Media Landscape • Social Networks • Content Monitoring • Video/Photo Sharing • Blog Relations • Mobile Web • Review & Questions Thursday, September 24, 2009
    3. The Internet Today Thursday, September 24, 2009
    4. SOURCE: eMarketer 2008 Thursday, September 24, 2009
    5. Number of Travel Sites Visited on Average 20% 5% 75% 2-5 Sites 6+ Sites 1 Site SOURCE: PhoCusWright Travel 2.0 Consumer Technology Survey 2007 Thursday, September 24, 2009
    6. “The internet has roughly 2x the influence of the second strongest medium - television - and roughly 8x the influence of traditional printed media” Digital Influence Index, Fleishman-Hillard International Communications/Harris Interactive, 2008 Thursday, September 24, 2009
    7. Social Media Landscape Thursday, September 24, 2009
    8. What is social media? • A trendy buzzword? • Content & Media created by a community? • Read/Write Web: read and written by the masses and uncontrolled by organizations? • A conversation? • More than just social networks? Thursday, September 24, 2009
    9. Services & Tools • Blogs - Wordpress, Blogger, Typepad • Content Sharing - YouTube, Flickr, Photobucket • Social Networks - MySpace, Facebook • Professional Networks - LinkedIn, ecademy, xing • Microblogging & Presence - Plazes, Twitter, Jaiku • Social Bookmarking - Digg, Delicious • Preference Sharing - LastFM, Wakoopa Thursday, September 24, 2009
    10. Thursday, September 24, 2009
    11. BUDGET TIME 20% 20% 80% 80% Thursday, September 24, 2009
    12. Social Networks Thursday, September 24, 2009
    13. Social Media Revolution As a Marketing Tool •Should be used in conjunction with traditional media •It is not advertising, it is communication •It must be consistent with the rest of your messaging •If you build it, they wont just come Thursday, September 24, 2009
    14. Defining the Scope of Social Media Primarily look at applying social media for 3 key uses • Customer • Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups • Marketing • Buzz, Customers as WOM Agents, SEO/SEM • Industry Watch • The CEO, Opportunistic, Competition Thursday, September 24, 2009
    15. Social Networks • Social Networks allow people to create profiles and interact with each other • Share stories, photos, videos, and bookmarks from all over the internet Thursday, September 24, 2009
    16. Example : Facebook • 4th most visited site in the United States • Started by a Harvard student in 2004, collegiate start and base, but now available to anyone ages 13 and up. Thursday, September 24, 2009
    17. Facebook Stats • The 35-54 year old demo is growing fastest, with a 276.4% growth rate in over the approximate 6 months since we last produced this report • The 55+ demo is not far behind with a 194.3% growth rate • The 25-34 year population on Facebook is doubling every 6 months • There are more females (55.7%) than males (42.2%) Thursday, September 24, 2009
    18. So How is Facebook Being Used by Businesses? Thursday, September 24, 2009
    19. Thursday, September 24, 2009
    20. Thursday, September 24, 2009
    21. Thursday, September 24, 2009
    22. Thursday, September 24, 2009
    23. Thursday, September 24, 2009
    24. Getting Started • Develop your presence • create a page, add content, start communicating • Build a fanbase • Add current friends and lists • Use traditional and new mediums for promotion • Keep communicating!! 20% • Keep monitoring!! 80% Thursday, September 24, 2009
    25. Content Monitoring Thursday, September 24, 2009
    26. Thursday, September 24, 2009
    27. Where do people get their information? Thursday, September 24, 2009
    28. Thursday, September 24, 2009
    29. Thursday, September 24, 2009
    30. Thursday, September 24, 2009
    31. Thursday, September 24, 2009
    32. Monitoring Tools • Google Alerts • Facebook Search • Twitter Search • Technorati • Specialized Software Thursday, September 24, 2009
    33. Video / Photo Sharing Thursday, September 24, 2009
    34. Videos & Photos Thursday, September 24, 2009
    35. Must be compelling Produced or submitted Sharing within social networks Be engaging and be real Does not have to be expensive Do it yourself Thursday, September 24, 2009
    36. Video Sharing Thursday, September 24, 2009
    37. Photo sharing Thursday, September 24, 2009
    38. Blog Relations Thursday, September 24, 2009
    39. Blogs • Timely, up to date • Find your niche audience • Anyone can publish anything • Personal • Advertising, Endorsements, & the FTC Thursday, September 24, 2009
    40. TRAVEL BLOGS NewYorkTraveler.net Thursday, September 24, 2009
    41. The Many Faces of Blogs Thursday, September 24, 2009
    42. The Many Faces of Blogs There are over 200 million blogs! Thursday, September 24, 2009
    43. Thursday, September 24, 2009
    44. Thursday, September 24, 2009
    45. Mobile Web Thursday, September 24, 2009
    46. The Mobile Web • 1/3 of web savvy travel companies invested in mobile in 2009 • “In 3 months leading up to Christmas 2008, in the midst of a global recession, new EyeforTravel research shows the average number of Americans who browsed the internet via their mobile phones grew by 61.5% from the same period in 2009.” - Hotel News Resource Thursday, September 24, 2009
    47. What is the Mobile Web? Thursday, September 24, 2009
    48. Are You Using the Mobile Web? 6 Billion Users Globally as of 2008 Equals 255 Million in the United States The total number of mobile web users grew past the total number of PC based internet users for the first time in 2008 Thursday, September 24, 2009
    49. Thursday, September 24, 2009
    50. Thursday, September 24, 2009
    51. Thursday, September 24, 2009
    52. Thursday, September 24, 2009
    53. Are you engaged in Social Media? Thursday, September 24, 2009
    54. Connect with Me • ABC Creative Group www.abccreativegroup.com • Connect with Joe Stabb • The Idea Drawer • http://www.linkedin.com/in/joestabb www.theideadrawer.com • joe@abccreativegroup.com • ABC on Facebook • P: 315-471-1002 http://www.facebook.com/pages/Syracuse- NY/ABC-Creative-Group/ • ABC on YouTube http://www.youtube.com/user/abccreative • ABC on Twitter @ABCCreative Thursday, September 24, 2009

    + Joseph StabbJoseph Stabb, 2 months ago

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