Face it: Facebook is Here to Stay!
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Face it: Facebook is Here to Stay!

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Presentation in December 2010 given to the Farmer's Market Federation of New York as part of an educational series. The project was supported through a grant from the USDA's Farmers Market Promotion ...

Presentation in December 2010 given to the Farmer's Market Federation of New York as part of an educational series. The project was supported through a grant from the USDA's Farmers Market Promotion Program.

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Face it: Facebook is Here to Stay! Face it: Facebook is Here to Stay! Presentation Transcript

  • Face It: Facebook Is Here To Stay! By: Joe Stabb www.joestabb.com
  • Social Media Revolution Social Media is not going away. It is not a fad. It is afundamental shift in the way we communicate and will continue to evolve.
  • As A Marketing Tool๏ Should be used in conjunction with traditional media๏ It is not advertising, it is communication๏ It must be consistent with the rest of your messaging๏ If you build it, they wont just come
  • Define the Scope๏ Customer ๏ Listening, Need Gauging, Customer Feedback, Relationship Building, Instant Feedback, Focus Groups๏ Marketing ๏ Buzz, Customers as WOM Agents, SEO/SEM๏ Industry Watch ๏ The CEO, Opportunistic, Competition
  • BUDGET TIME 20% 20%80% 80%
  • Facebook
  • Getting Started• Develop your presence • create a page, add content, start communicating• Build a fan base • Add current friends and lists • Use traditional and new mediums for promotion• Keep communicating!!• Keep monitoring!!
  • Getting Started• Develop your presence • create a page, add content, start communicating• Build a fan base • Add current friends and lists • Use traditional and new mediums for promotion• Keep communicating!! 20%• Keep monitoring!! 80%
  • Login & Get Started
  • The End