Presented By :Navneet Sharma
JLR was a part of Ford's Premier Automotive Group (PAG) and were
considered to be British icons.
Jaguar was involved in the manufacture of high-end luxury cars.
Jaguar Cars Ltd. ( better known simply as Jaguar) is an automaker
from England,United Kingdom that manufactures luxury and executive
Sir William Lyons founded jaguar as the Swallow Sidecar Company in
1922, originally making motorcycle sidecars before switching to
Reports said losses at Jaguar stood at USD 715 million in
Jaguar was not able to provide any profit for ford because
of the high manufacturing costs provided in the United
Ford finds it difficult to manage the operations of Jaguar.
In 2007, Ford declares to sell it’s luxurious brand Jaguar.
12/06/2007- Announcement from Ford that it plans to sell Land
Rover and Jaguar.
August 2007 - Major bidders were identified Tata Motors , M&M,
Ceribrus capital Management, TPG Capital, Apollo Management India’s
Tata Motors and M&M arrived as top bidders ($ 2.05b & $ 1.9b).
03/01/2008 - Ford announces Tata as the preferred bidders.
26/03/2008 - Ford agreed to sell their Jaguar Land Rover operations
to Tata Motors.(2.3b).
02/06/2008 - The acquisition was complete.
Tata wanted to make a global impact and it thinks that buying these
brands at a lower rate now, will give better value later on.
This acquisition also eases the entry of Tata in European market
which it has been eyeing for long.
At the price staring from 63 lakh and going upto 93 lakh, it seems Tata
has just got the right place to compete with the current market leaders
in luxury brands – BMW, Audi, Mercedes
Access to large distribution network
JLR had many new models lined up for next 3 years, so no much
work, just profits
Strong R & D culture and facilities
Tata’s strong management
Strong monetary base to invest
Jaguar’s declining sales record
Inexperience of handling such
Support from Ford in terms of
Technology, Engine, IT,
Adding up of luxury brands in
the product line
Access to European Market
Market is volatile and driven
by new products
Strong presence of competitors
like Mercedes, BMW, Lexus
Desire to have high level of luxury car with performance
Unique driving experience
Lifestyle perspective – Status Symbol
Craze to be Fast and Powerful
To make a style statement
Target Market – Age Group 30 – late 40 yrs.
Indian metro cities Delhi, Mumbai, Banglore, Hyderabad
where the majority of rich are loacted
Jaguar Drive Control
Electronic Parking Brake (EPB)
Computer Active Technology Suspension (CATS)
Key less entry system
Start stop button
Jaguar Voice – voice activated controls
Auto DJ Hi-Fi Sound System
Bullet Proof Body (Optional)
High Value Product
A Competitive Advantage
Unique in its class
To achieve good margins
Within the reach of targeted customer base
Jaguar/Land Rover lost 306 million pounds ($504 million)
for the fiscal year ending March 2009
Demand for luxury cars collapsed as a result of financial
Tata Motors reported a net loss of Rs3.29bn ($67 million)
for the quarter to end-June
Extremely high manufacturing costs in BritainEliminated
more than 2,200 jobs
Improved financial conditions
Refinancing from CITI group and JP MORGAN
Started making profits in 2010 upto 41 %
Entered CHINA in march 2012 with a joint venture with
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