User Motivation: Aproduct development framework
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User Motivation: Aproduct development framework



A presentation made at dCamp Bangalore about using Maslow's Theory in determining feature priority...

A presentation made at dCamp Bangalore about using Maslow's Theory in determining feature priority...



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User Motivation: Aproduct development framework User Motivation: Aproduct development framework Presentation Transcript

  • User motivation a product development framework -navneet nair
    • more features the better
    • less is more
    • form follows function
    • the competitors have it, let’s have it
    Lets talk features
    • i want it yesterday
    • time to market
    • feature creep
    • delays
    Lets talk schedule
    • feature rich but buggy
    • looks great but delayed
    • missing key features
    Where does it meet
    • look at the market
    • speak to the user
    • develop a framework
    Good place to start
  • Framework?
    • not a new concept
    • based on maslow’s pioneering work
    • hierarchy of needs
    User motivation
    • the desire or willingness to achieve something
    • can that something be a product
    • how motivated is the user towards purchase
    • physiological
    • safety
    • belonging
    • esteem
    • actualization
    Maslow’s levels
    • basic need
    • ‘must have’ feature
    • every competitor has at least this much
    • defines the product
    Physiological =functionality
    • works
    • does not break
    • does not loose user information
    • does the company/community support the product
    Safety =trust
    • do the voyeurs use it
    • do your friends use it
    • is there a community you can fall back upon
    Belonging =social
    • end to end experience
    • beyond user experience
    • user delight
    Esteem =experience
    • no further motivation required
    • beyond competition
    Actualization =pride
  • The ideal process study the market, define the product, build the basic product, get the interactions right get a stable product, invest in quality, customer support gather evangelists, build the community, make sure the right people are using it invest in the brand experience cycle, marketing-to-point of sale-to-user experience-to-support sit back, relax, start work on the next great product
    • it is not feasible to use these stages as release cycles
    • market conditions will determine your release
    • getting the needs in the right order could determine success
    • is user motivation a reasonable framework
    • some examples
    The world is not perfect
  • Case studies
    • stunning industrial design
    • object oriented operating system
    • high performance display postscript
    • high speed magneto-optical drive
  • Steve Jobs “ If you want to make a revolution, you have to raise lowest common denominator.”
    • by raising the denominator the pyramid was inverted
    • too much focus on the top of the pyramid
    • this delayed the project and did not allow the market to react early
    • this is another way of saying the market was not ready
    The NeXTcube failed
    • stunning industrial design
    • excellent integration with a music web-store
    • intuitive user interface
    Apple iPod
  • Steve Jobs “ I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”
    • it does look like a product that was developed top down
    • but that’s not the truth
    • it began with the soundjam acquisition for itunes
    • there were mp3 download sites users were used to
    • but the itunes music store made things easy
    • sales did not take off dramatically till 2004
    • after the usb and pc versions made the appearance
    The iPod is a success
  • Q&A