Online brand (navmeet)

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Online brand (navmeet)

  1. 1. Tuesday Challenge 08/10/2013 Team : Chair, Chen, Jyoti, Meet
  2. 2. It is an online application ➔ Started in 2007 by two MIT students – Drew Houston and Arash Ferdowsi. (Dropbox, s.d.) ➔ Headquarters at: San Francisco, CA, United States. (Dropbox, 2013) ➔ 2009: Won Macworld Editors' Choice Award (Macworld, 2009) ➔ 2010: Won Techcrunch Best Internet Application award. (Kincaid, 2010) ➔ Has over 200 Million users worldwide (Dropbox, s.d.) Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  3. 3. What does it do? • Lets you save your files on their cloud server for free • Lets you access your files anywhere. Smart phone, tablet, or desktop. • Tries to eliminate the need for USB drives. Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  4. 4. Is that it? More features: •   Gives you 500 MB space extra for every friend you refer •   Keeps a 30-day backup and version-history of your files for free •   Lets you share links of your huge files easily, even with non-Dropbox users •   Automatic camera backup Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  5. 5. What’s so good about it? Ease of use.. or Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  6. 6. What’s so good about it? Not to worry if: Computer breaks Smart-phone lost, stolen etc. Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  7. 7. What’s so good about it? More secured: • 256-bit AES encryption • 2-step verification (Dropbox, s.d.) Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  8. 8. Target audience
  9. 9. Target audience Organizations Companies (international companies)/ Universities/ NGO Individuals Students/ Business people/ Self–employed people/ People who are using computers, IMac, smart phones and tablets
  10. 10. Main competitors
  11. 11. Main competitors
  12. 12. Effectiveness of the Advertising campaign
  13. 13. Advertising campaign Online Advertising Referral system (promotional) 100 Million Thanks
  14. 14. Referral system (promotional) Users development strategy
  15. 15. Advertising campaign Online Advertising Referral system (promotional) 100 Million Thanks
  16. 16. 100 Million Thanks Publicity of Dropbox Feedback
  17. 17. Missing of the Advertising campaign
  18. 18. Advertising Campaign : What’s missing? • Lot of useful features • Can be put to good use • Most people are unaware Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  19. 19. Advertising Campaign : What’s missing? • Should find ways to advertise such features to existing users. • Potential new users can find some use of such features. Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  20. 20. Advertising Campaign : What’s missing? • United States: 29.5 % Users 85th most popular site • United Kingdom: 4.8% Users 75th Most popular site • India: 4.9% Users 240th Most popular site • Russia and Japan: • Ranking below 250 (in Japan: 315) • No more than 3% users (2.3% in Japan) (Alexa Internet, Inc. 2013) Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  21. 21. Advertising Campaign : What’s missing? Currently, Dropbox in very few languages Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  22. 22. Advertising Campaign : What’s missing? • Try to reach more people in their own language • Need a new demographic specific campaign Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
  23. 23. [ Bibliography ] ● ● ● ● ● Alexa Internet, Inc. (2013) At: http://www.alexa.com/siteinfo/dropbox.com (Accessed on 07.10.2013) Dropbox. Inc, (s.d.) About Dropbox. At: http://www.dropbox.com/about (Accessed on 07.10.2013) Dropbox. Inc, (2013) Dropbox Privacy Policy. At: http://www.dropbox.com/privacy (Accessed on 07.10.2013) Kincaid Jaison. (2010) Congratulations Crunties Winners! Facebook takes best overall for the Hat Trick. [Online blog] In: Techcrunch.com. At: http://techcrunch.com/2010/01/08/crunchies-winner/ (Accessed on 07.10.2013) Macworld, (2009) 25th annual Editors' Choice Awards: the complete list. At: http://www.macworld.com/article/1144949/editorschoice2009.html?page=2 (Accessed on 07.10.2013)

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