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Online brand (navmeet)
 

Online brand (navmeet)

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    Online brand (navmeet) Online brand (navmeet) Presentation Transcript

    • Tuesday Challenge 08/10/2013 Team : Chair, Chen, Jyoti, Meet
    • It is an online application ➔ Started in 2007 by two MIT students – Drew Houston and Arash Ferdowsi. (Dropbox, s.d.) ➔ Headquarters at: San Francisco, CA, United States. (Dropbox, 2013) ➔ 2009: Won Macworld Editors' Choice Award (Macworld, 2009) ➔ 2010: Won Techcrunch Best Internet Application award. (Kincaid, 2010) ➔ Has over 200 Million users worldwide (Dropbox, s.d.) Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • What does it do? • Lets you save your files on their cloud server for free • Lets you access your files anywhere. Smart phone, tablet, or desktop. • Tries to eliminate the need for USB drives. Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • Is that it? More features: •   Gives you 500 MB space extra for every friend you refer •   Keeps a 30-day backup and version-history of your files for free •   Lets you share links of your huge files easily, even with non-Dropbox users •   Automatic camera backup Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • What’s so good about it? Ease of use.. or Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • What’s so good about it? Not to worry if: Computer breaks Smart-phone lost, stolen etc. Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • What’s so good about it? More secured: • 256-bit AES encryption • 2-step verification (Dropbox, s.d.) Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • Target audience
    • Target audience Organizations Companies (international companies)/ Universities/ NGO Individuals Students/ Business people/ Self–employed people/ People who are using computers, IMac, smart phones and tablets
    • Main competitors
    • Main competitors
    • Effectiveness of the Advertising campaign
    • Advertising campaign Online Advertising Referral system (promotional) 100 Million Thanks
    • Referral system (promotional) Users development strategy
    • Advertising campaign Online Advertising Referral system (promotional) 100 Million Thanks
    • 100 Million Thanks Publicity of Dropbox Feedback
    • Missing of the Advertising campaign
    • Advertising Campaign : What’s missing? • Lot of useful features • Can be put to good use • Most people are unaware Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • Advertising Campaign : What’s missing? • Should find ways to advertise such features to existing users. • Potential new users can find some use of such features. Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • Advertising Campaign : What’s missing? • United States: 29.5 % Users 85th most popular site • United Kingdom: 4.8% Users 75th Most popular site • India: 4.9% Users 240th Most popular site • Russia and Japan: • Ranking below 250 (in Japan: 315) • No more than 3% users (2.3% in Japan) (Alexa Internet, Inc. 2013) Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • Advertising Campaign : What’s missing? Currently, Dropbox in very few languages Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • Advertising Campaign : What’s missing? • Try to reach more people in their own language • Need a new demographic specific campaign Dropbox and the Dropbox logo are trademarks of Dropbox, Inc
    • [ Bibliography ] ● ● ● ● ● Alexa Internet, Inc. (2013) At: http://www.alexa.com/siteinfo/dropbox.com (Accessed on 07.10.2013) Dropbox. Inc, (s.d.) About Dropbox. At: http://www.dropbox.com/about (Accessed on 07.10.2013) Dropbox. Inc, (2013) Dropbox Privacy Policy. At: http://www.dropbox.com/privacy (Accessed on 07.10.2013) Kincaid Jaison. (2010) Congratulations Crunties Winners! Facebook takes best overall for the Hat Trick. [Online blog] In: Techcrunch.com. At: http://techcrunch.com/2010/01/08/crunchies-winner/ (Accessed on 07.10.2013) Macworld, (2009) 25th annual Editors' Choice Awards: the complete list. At: http://www.macworld.com/article/1144949/editorschoice2009.html?page=2 (Accessed on 07.10.2013)