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Selling Your Home Navjot Mundae HomeLife/United Realty Inc, Brokerage Direct : 416-616-7232 Office : 905-672-1234 [email_address]
About Myself My Mission To help you attain the best possible price in the least amount of time. To partner with you and market your home utilizing the HomeLife Marketing Blocks
Higher Standards is an innovative way of doing business that sets us apart from our competitors while giving you the value and attention that you deserve. Our Higher Standards training and experience ensures not only the success of your real estate transaction, but also the quality of your experience. What is Higher Standards The Process of Higher Standards ■ Identifying your needs. I will deliver a service experience based on your needs and desires. ■ Setting clear expectations. I will explain the roles I play in the sale of your home and how we will work together. ■ Commit in writing. I will sign a Service Commitment as my promise to deliver on those expectations. ■ Perform the service. I will deliver on my written commitment. ■ Complete Accountability. I will deliver on my commitment or you may cancel the relationship at any time.
Mary knew we were apprehensive about selling our home. But she explained everything and was available to answer questions and concerns. Her knowledge of negotiating and marketing our home, made the process go smoothly. She was definitely provided Higher Standards Service! Bob and Donna McCarthy We had shopped around for a Realtor because our last experience was not the most pleasant. When Mary explained how she and her Brokerage worked with sellers - and that she was willing to put her promises in writing – it left no doubt as to who to choose. And we weren’t disappointed! The sale went great and we will recommend Mary to all of our friends and family! John and Margaret Smith What My Customers Are Saying
My Role Listen/Advise Represent You Handle the Details As your Advisor , I will listen to your ultimate goals, recommend the right marketing tools to help you reach your goals and share with you my Higher Standards experience and expertise. As your Negotiator , I will help you explore all your choices, respect your confidentiality and represent your interests to the fullest. As your Facilitator, I will handle all the details and work to ensure that the deal I put together, stays that way.
Selling Your Home is a Step by Step Process Listen/Advise Agency Alternatives Market Analysis Listing Pricing Completion of Seller Disclosure Documents Financing Options Marketing Recommendations Seller Updates Share Feedback Present the Offer
Selling Your Home is a Step by Step Process Represent You Answering Objections Expediting Buyer’s Offer Negotiating Price & Terms Purchase Agreement Post Contract Negotiations
Selling Your Home is a Step by Step Process Handle the Details Promotion to Local Real Estate and HomeLife Sales Associates Yard Sign MLS Advertising and Internet Marketing Open Houses Local and Out of Town Buyer Contacts Personal Referrals Qualifying Buyers Showing the Home Contract Contingencies Inspections Property Survey Closing Possession
Critical Components of a Sale The next most important factor in the buyer’s mind is location. The proximity to amenities, schools, community centers, parks, etc. is typically a deciding factor. In addition, access to highways and public transportation play into the decision process. Depending upon market conditions, it is the starting point from which to negotiate the actual price of a home. The actual market value is determined by what a buyer is willing to pay. The structural integrity, as well as the upkeep and overall appearance of the property affect a home price. Neutral décor, including floors and walls, new appliances and fixtures, are a significant overall appeal to buyers. Asking Price Property Location Property Condition 1 2 3
Critical Components of a Sale The terms of a purchase can make or break the contract. Sale parameters, closing dates and incorporation of accessories or fixtures into terms of purchase should be handled precisely and be written in the contract, in order to avoid any confusion that could affect the purchase. Interest rates, competition, economic and consumer confidence, all factor into the sale of a home. Each factor plays an important role in the ultimate sale price of a home. An offer to purchase must be adjusted for current market conditions. Using HomeLife’s unique Marketing Blocks and Community Plans will get your home sold quicker and at a higher price. HomeLife’s Marketing Block and Resources include: the internet, the broker and sales associate network, advertising, Sweepstakes, Gold Reward Points, etc. are essential in achieving a successful sale. Market Conditions Terms of Purchase HomeLife Marketing Tools and Resources 4 5 6
Positioning Your Home In the Marketplace The triangle represents all potential buyers for a given home. The higher the price is on the triangle, the lower the percentage of buyers who will be interested. As the price increases toward the peak of the triangle, the number of buyers who are willing to pay a premium price for the home declines, until the buyers perceive that the price is so high that no prospects are attracted at all. As the asking price declines toward the base of the triangle, the home is perceived to be a “bargain,” and the number of potential buyers increases. Ideally, you should price your home in the range of market value. Your sales associate can help you determine this range with a Comparative Market Analysis. Setting a fair asking price helps you obtain the maximum selling price for your home.
The Window Of Opportunity Sales Representatives are constantly on the alert for new properties to show to their active, qualified buyers. As a result, the majority of showings by Sales Representatives on a new listing occurs when the house is first placed on the market. Once this group of agents and buyers has seen the property, showing activity decreases to only those buyers new to the market. Therefore, it is important to position your home at the best price during the first market exposure.
The first few seconds of a showing can literally make or break a sale. Make certain that the first things to come into view are neat and attractive.
The front entry area and door should be warm and inviting. The area should be swept clean, and the door in good repair (painted, if necessary). A seasonally decorative touch can set the proper inviting tone.
Windows should be sparkling clean in order to maximize the light entering the home and to provide an inviting scene from the exterior. Keep curtains and drapes open whenever possible to achieve a bright, open effect.
Spruce up, paint up, touch up faded or worn paint or papers on the walls and ceilings. This can create a drab effect through the interior and will leave an impression in the buyer’s mind that is hard to erase.
A cluttered look makes every room seem smaller than it really is. Remove extra furnishings wherever possible to give your home a clean, simple appearance. Remember, the buyer is trying to visualize how their furniture will fit in the home. Make it as easy as possible.
You only have one chance to make a first impression
One of the first things a typical buyer looks for is adequate closet and storage space. Maximize the size of your closets by removing excess items and neatly arranging those items that remain.
Bathrooms and Kitchen
These areas should be clean and spotless. No matter how relaxed the buyers may be in their present home, they will invariably downgrade the desirability of a home if the kitchen and baths are less than spotless. Make sure everything shines!
Fix Little Things
Loose door knobs, doors that don’t close all the way, screens off the track, and cracked window panes are all a part of everyday life except when you’re selling your house. Little things undone can suggest neglect to a fussy buyer. For top dollar, it’s smart to fix these items.
Light Dark Areas
Whenever possible, make sure the lights are turned on in areas of the house that appear dark.
You only have one chance to make a first impression
Plan for care of children or put them in-charge of something while moving
Have appliances serviced for moving
Clean rugs or clothing before moving; have them wrapped for moving
With your mover, check insurance coverage, packing and unpacking labor, arrival day, various shipping papers, method and time of expected payment
And on Moving Day:
Carry currency, jewelry, and documents yourself or use registered mail
Plan for transporting pets
Carry traveler’s checks for quick, available funds
Let close friends or relatives know route and schedule you will travel, including overnight stops; use them as a message headquarters
Double-check closets, drawers, shelves to be sure they are empty
Leave all old keys needed by new tenant or owner with agent or Realtor
I’m ready to put Higher Standards to work for you! My Mission To help you attain the best possible price in the least amount of time. To partner with you and market your home utilizing the HomeLife Marketing Blocks Navjot Mundae HomeLife/Winners Realty Inc, Brokerage Direct : 416-616-7232 Office : 905-454-7770 [email_address]
Green & Gold…Got It Sold! Higher Standards’ Agents… Higher Results! Navjot Mundae HomeLife/United Realty Inc, Brokerage Direct : 416-616-7232 Office : 905-672-1234 [email_address]