Presentation on supply chain drivers GODREJ-BY NAVIN MAHTO
supply chain drivers:
By Navin Mahto
Number of Employees
More than 1200
Consumer Packaged Goods
Soap, Hair colors, Toiletries &
Supply Chain Process for
It consists of movement of Goods
from the Plants (Factories)to the
Plant warehouse (PWH) to
From RWH, the Goods move to
CFA and then to Distributor and
then to Retailer and finally to the
Supply Chain Structure
-:GODREJ INDUSTRIES LIMITED HAS A MANUFACTURING FACILITY AT VIKHROLI, MUMBAI, MAHARASHTRA.
FATTY ACIDS - 55,800 MTA
GLYCERIN - 3,000 MTA
GODREJ INDUSTRIES LIMITED HAS A MODERN, INTEGRATED MANUFACTURING FACILITY AT VALIA IN THE INDIAN STATE
- THE PRODUCTS MADE AT THIS FACILITY ARE EXPORTED TO MORE THAN 60 COUNTRIES ACROSS THE
FATTY ALCOHOLS - 65,000 MTA
SURFACTANTS - 15000 MTA
STEARIC ACID - 18000 MTA
GLYCERIN - 5,000 MTA
MALANPUR (M.P.) ,GUWAHATI (ASSAM) & BADDI (H.P.)
THEY USE SOFTWARE LIKE SAMPARK AND
SAHAYOG FOR THE INVENTORY PROCESS.
SAMPARK & SAHAYOG
CONCEPT BASED ON
–MONITORING INVENTORY LEVELS
–INFORMATION ON CURRENT STOCK LEVELS AND GOODS
-:The company uses trucks to bring raw material and supply purpose.
In July 2001 the management at Godrej decided to
implement an e-commerce solution to manage the supply
chain better and an e-CRM package to foster better ties with
After going through a long list of vendors and consultants,
Godrej selected Broad Vision as the provider and Satyam
Infoway as the implementer of the solutions.
They had set up inventory norms for all the products at the
distributor level and the systems interacted with systems at the
distributor's end. This allowed to extract figures like the
closing stock and factory dispatch volumes.
The system could now make suggestions like the amount of
inventory to order next week and the minimum inventory.
• It has multiple suppliers.
• They source vegetables from farms for
preparing of fatty alcohol from vegetable
• They also source crude oil for preparing
their FMCG products.
• They provide low pricing strategy.
• Their pricing depends upon the cost of rawmaterials.
• They offer some discount on purchase of their
tetra packs soaps.