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Airtel _ Icreate


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PPT made by Navin, Nitesh, Rajiv

PPT made by Navin, Nitesh, Rajiv

Published in: Technology, Business

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  • 1. Airtel iCreate -Business PlanName / Title of the solutionName of the Team
  • 2. GuidelinesFile naming convention to be followed is (Campus Name_Team Name.pdf)Your submission must not exceed 15 relevant slides including text and illustrations. Any page afterSlide 18(in case there are no annexure) and Slide 20(in case of Annexure) in this document will not beconsidered in the review process. Only use relevant Annexure in the PresentationTime Slot available to each team shall not exceed 15 minutes
  • 3. Your Business Solution• Introduction• Scope• Target Segment• Market Description and Market Size• Market Entry and Growth Strategy• Pricing Strategy• Implementation Strategy• Financial Overview – Capital Expenditure & Operational Expenditure• Contingency Planning• Business Benefits : ROI – 5 yrs, 10 yrs
  • 4. Market Entry and Growth Strategy lDr. Airtel Pols on Social Networking SitesViral Videos (Facebook)- Creating Buzz- New video every week ‘2’ Nuske Din ke Video- showing 2 people, dancingPlaying, exercising together.68.5 % of the active users spend avg 130.1minutes on Social N/w SitesSource- comScore, Inc.TV Advertising Discussion on AajTak with Advertising between Highest TRPprograms- Pavitra Rishta (Zee TV),Uttaran (Colors)
  • 5. IntroductionBrand Avatar-Feeling of respect whenconsumers see himTall & Fitserious lookFrench beardSpecsWhite Dr. DressRed sign on his pocketMay look like AmitabhBachchanPersonality:Mature & CaringCulture:Indian DoctorPhysique: Tall ,Fit & HandsomeRelationship:Assuring &ReliableSelf Image:Healthy & HeartyReflection:TrustworthyKnowledgeEsteemRelevance1st time such service available on DTHHas to look different than inews, imatinee, etc. and Active games, Active stories,Active English, etc.Has to be very high on Differentiation to get first movers advantage.DifferentiationConsumers would be able to fit this service in their daily life as it addresses their day to dayproblems. Relevant to Indian ConsumersThe already existing Brands have a sense of esteem in consumers mind asthey have the Brand Awareness. Brand Equity rank 215- Source: Brand FinanceDr fits into the national culture and so consumers will develop a sense of familiarity with Dr.AirtelAirtel will not have to stress on what this service is all about. Rather only Benefits and sub-serviceswill have to be highlightedBrand Equity modelSample
  • 6. Scope: Product offerings and How will it work• Home Remedies for• Cough & Cold, HeightAllergies, Acidity, etcDr. Daadi• Indoor Aerobics• Dance Aerobics• Step Aerobics• Sports Aerobics• Calorie MeterDr. Aerobics• Meditation Lessons• Religious Mantras orchants• Yoga Lessons-Pranayam Alom Vilom,etcDr. Yoga• Well balanced Diet plans• Calorie Meter• Wight Management plan• Diet Tips• Weight increase planDr. Diet• Home Remedies for skin &hair problems-Acne/pimples Dandruff,etc• Ayurvedic Beauty Tips-Dry, Oily SkinDr. Skin & Hair• Awareness lessons on• Smoking, Aids,Cancer, TB,Alcoholism, etcDr. AwareVideos- Role Play BasedDifferent Categories positioned differentlyLifestyle Health Problems- Modern SettingDr. Daadi- Conventional settingDr. Aerobics- Gym settingsDr. Yoga- Garden settingVideos- Role Play BasedDifferent Categories positioned differentlyLifestyle Health Problems- Modern SettingDr. Daadi- Conventional settingDr. Aerobics- Gym settingsDr. Yoga- Garden settingInvolving Consumers everyday with Dr. Airtel-2 new advices every dayAccording to season change, etcAwareness of new diseases such as outburst of Flu, etcInvolving Consumers everyday with Dr. Airtel-2 new advices every dayAccording to season change, etcAwareness of new diseases such as outburst of Flu, etcदो नुसके िदन के  85 million watchBaba Ramdev’sshow daily
  • 7. India’s wellnessindustry in worthRs 110bn – E&YMarket Description and Market Size•33% Growth of 33% in revenue of theslimming industry between 2005 &2008•Jagggi Vasudev –Popular over 100centers worldwide.• Art Of Living- Stress eliminationprogramme has reached 300 millionpeople worldwide•Kaya, VLCC etc- Over 500 wellnesscenters across India
  • 8. Jan2011April2011July2011Oct2011Jan2012July2012Jan2013July2013IndiaLaunchDr. DaadiDr. SkinServiceExtensionIntroduceOtherServices.SummerBeautyTipsMedicineDeliveryThrough Med-ShopHealth LoyaltyCardHomeGardeningOrganic foodHome grownvegetablesVideos fromViewersAsk for VideosViewers Pollfor Best VideoAAJ KA PLANExercise, DietCalorie ChartSkin Care TipsDr. AirtelEdu-HealthCertificationDr. Airtel onMobileConvergenceWeb/TV/ Mobile3G StreamingPromotionSearch ofUltimateDaadiPromotionTVAdvertising.PrintCampaignPromotionRWAspromotion.DengueAwarenessPromotionAirtelMarathon.DR. Airtel TShirtsPromotionDr. AirtelHealthCamps‘2’ Nuske Din keJingles on RadioMarket Entry and Growth StrategyPromotionKids telefilm-Healthy-WealthyendingPromotionHealthInspectorsViral Videos.SocialNetworking Sites• Currently there is no offering in the health Sector• Leverage Doctor + Airtel Brand to create Buzz• Revenue growth of % CAGR in first 5 yrs• Convergence with Mobile with the advent of 3G andsmart phones
  • 9. Key Points• Capital Expenditure of 3 million to develop theapplication• Operating Expense of 6 million per yr per stream• Personnel expenses to design & develop the content• COGS has to be reduced 2% annuallyEfficient PlantHigh Cogs Lean Manufacturing &MaintenanceHigh Employee Cost Low inventoryHigh Turnaround Time Low Turnaround TimeFinancial Overview – Capital Expenditure & OperationalExpenditure
  • 10. Contingency PlanningSCENARIOPROBABLE REASON CONTINGENCY PLANLowViewershipConsumers didn’t like theproductConsumers are not awareabout the product benefitsoIncrease promotional activitiesoContent RevisionoCustomer Feedback mechanismCompetitiveProducts Launch of health applicationsby competitorsSlow growth in Airtel DTHsubscribersoHugeincrease insubscribersApplication liked by allUsers subscribing to applicationfor trialo Regular addition of new videos andstatic contentoFocus on customer retention ,customers may leave in second month
  • 11. Business Benefits : ROI – 5 yrs, 10 yrs
  • 12. Thank You