Italian market is influenced by the culture and the people are more Fashion oriented than any other european country. Latest Style is a symbol of status and people don’t want to compromise on the same. Thus the idea of subsidizing the Mobile handsets may not be a viable idea.
Dissoluzione - Solution
In my opinion the product needs mass appeal and to increase its market share an excitement has to be created with ore efforts on the Marketing Strategy and its well upon to go with the ‘Libero’ option.