Boboli Outlet
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Boboli Outlet

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MARKETING FUNDA

MARKETING FUNDA

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    Boboli Outlet Boboli Outlet Presentation Transcript

    • Boboli Outlet “ Big Brands, Big Savings, Every single Day” DUBAI OUTLET MALL Navin Bafna - GMBA08 125
    • Dubai Outlet Mall
      • The mall is developed by the Al Ahli group.
      • It’s a unique concept covering 10 million square feet.
      • It is the first outlet mall concept in the Middle east
      • Home to world’s top most brands factory outlets.
    • Business – Observation
      • The shop is located in the Dubai outlet Mall, Ground Floor left wing area.
      • Area of 500 sq feet, deals in Kids Garment.
      • Kids wear starting from one month to 16 years,
      • Specially allocation of clothes from 1 – 3 – 6 12 months
      • Segregated the section by specifying the age methodology.
      • They interiors of the shops were amazingly designed.
      • The clothes are imported from India and China.
      • Products rang from socks to fashion apparels for kids
      • Price range from 10 – 400 dhms.
    • Create & Communicate
      • Clothes from infant babies to 16 years.
      • Good range in Colours and price.
      • Different style and options are available.
      • Product can be identified with kids.
      • Only focus on kids garments.
      • Store is located on edge.
      • Segregation is done on age methodology.
      • Lighting was very good.
      • Display was done according to the products.
      • Glasses are used instead of walls.
      • For attracting Kids the above wall was painted like balloons.
      • Lots of Soft toys were showcased.
    • Deliver & Sustain
      • Discount on offer up to 50 % off.
      • Promotional Schemes as free soft toys.
      • Counter is located in middle.
      • Only ladies as store attendants.
      • Chocolates are kept at the billing counter.
      • Racks are not edged but rounded.
      • Attractive interior design to attract kids.
      • Soft toy promotions used as Brand ambassador.
      • Much emphasis is given to the design of the store that directly relates to the product.
      • Store attendants were very courteous.
    • Critical Analysis
      • Too much of resources.
      • Not much emphasis on the sales front as the stores are more emphasized on the presence in the Mall as Brand awareness.
      • The staff doesn’t seems to be target oriented.
      • No Trial Room.
      • No loyalty programs.
      • Some toys like small cars should be kept to keep kids involved.
      Thank You……….