Boboli Outlet

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Boboli Outlet

  1. 1. Boboli Outlet “ Big Brands, Big Savings, Every single Day” DUBAI OUTLET MALL Navin Bafna - GMBA08 125
  2. 2. Dubai Outlet Mall <ul><li>The mall is developed by the Al Ahli group. </li></ul><ul><li>It’s a unique concept covering 10 million square feet. </li></ul><ul><li>It is the first outlet mall concept in the Middle east </li></ul><ul><li>Home to world’s top most brands factory outlets. </li></ul>
  3. 3. Business – Observation <ul><li>The shop is located in the Dubai outlet Mall, Ground Floor left wing area. </li></ul><ul><li>Area of 500 sq feet, deals in Kids Garment. </li></ul><ul><li>Kids wear starting from one month to 16 years, </li></ul><ul><li>Specially allocation of clothes from 1 – 3 – 6 12 months </li></ul><ul><li>Segregated the section by specifying the age methodology. </li></ul><ul><li>They interiors of the shops were amazingly designed. </li></ul><ul><li>The clothes are imported from India and China. </li></ul><ul><li>Products rang from socks to fashion apparels for kids </li></ul><ul><li>Price range from 10 – 400 dhms. </li></ul>
  4. 4. Create & Communicate <ul><li>Clothes from infant babies to 16 years. </li></ul><ul><li>Good range in Colours and price. </li></ul><ul><li>Different style and options are available. </li></ul><ul><li>Product can be identified with kids. </li></ul><ul><li>Only focus on kids garments. </li></ul><ul><li>Store is located on edge. </li></ul><ul><li>Segregation is done on age methodology. </li></ul><ul><li>Lighting was very good. </li></ul><ul><li>Display was done according to the products. </li></ul><ul><li>Glasses are used instead of walls. </li></ul><ul><li>For attracting Kids the above wall was painted like balloons. </li></ul><ul><li>Lots of Soft toys were showcased. </li></ul>
  5. 5. Deliver & Sustain <ul><li>Discount on offer up to 50 % off. </li></ul><ul><li>Promotional Schemes as free soft toys. </li></ul><ul><li>Counter is located in middle. </li></ul><ul><li>Only ladies as store attendants. </li></ul><ul><li>Chocolates are kept at the billing counter. </li></ul><ul><li>Racks are not edged but rounded. </li></ul><ul><li>Attractive interior design to attract kids. </li></ul><ul><li>Soft toy promotions used as Brand ambassador. </li></ul><ul><li>Much emphasis is given to the design of the store that directly relates to the product. </li></ul><ul><li>Store attendants were very courteous. </li></ul>
  6. 6. Critical Analysis <ul><li>Too much of resources. </li></ul><ul><li>Not much emphasis on the sales front as the stores are more emphasized on the presence in the Mall as Brand awareness. </li></ul><ul><li>The staff doesn’t seems to be target oriented. </li></ul><ul><li>No Trial Room. </li></ul><ul><li>No loyalty programs. </li></ul><ul><li>Some toys like small cars should be kept to keep kids involved. </li></ul>Thank You……….

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