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Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
Facebook101
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Facebook101

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quick facebook 101.

quick facebook 101.

Published in: Technology, News & Politics
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  • Transcript

    • 1. Now the Internet’s ultimate time waster.
    • 2. quick history. Zuckerberg dumped and Restricted to Harvard, drunk when inspired but spread to other campuses within months Launched in January 2004 - The Facebook Launched high school version in September Spread like a virus - 24 2005 hours with 1500 registered Now 260+ million registered users
    • 3. it’s everywhere.
    • 4. new behaviors. People check their Facebook, Twitter, and email before brushing their teeth. the moment I wake up 44% early, a cup of coffee first 34% within an hour or two of rising 16% hours pass sometimes 4% entire days without Internet 2%
    • 5. communication tool. •private and public messaging •status updates •share blogs, videos, and links •organize and promote events •discussion on common interest image sharing repository. •top image sharing site •links to other platforms like Flickr time waster. •Internet’s biggest time waster - average over 4 hours a month •apps and games •sell and buy junk
    • 6. US - 90 million/month. Each average 4 hrs 39 mins, what do they do? other 15% profiles 28% join/visit groups 11% browser networks 7% applications 19% pictures 21%
    • 7. how old? US active users by age group 28% 22% strongest growth 18% 11% 9% 4% 5% 3% 13-17 18-25 26-34 35-44 45-54 55-59 60-65 65+
    • 8. where? active users by region North America 22% 37.1% Europe 11% 29.4% Asia 1% 10.5% South America 7% 9.5% Middle East/N. Africa 8% 8.3% Oceania 30% 2.9% Africa 1% 1.2% C. America/Caribbean 5% 1% Market penetration Share of active users
    • 9. top 3 social networking sites by country. Australia Facebook, MySpace, Twitter Canada Facebook, MySpace, Flickr China QQ, Xiaonei, 51 France Facebook, Skyrock, MySpace Germany Facebook, StudiVZ, MySpace India Facebook, Orkut, Hi5 Italy Facebook, Netlog, Badoo Russia VKontakte, Odnoklassniki, Mail.ru Spain Facebook, Tuenti, Fotolog UK Facebook, Bebo, MySpace US Facebook, MySpace, Twitter
    • 10. $550 revenue. •turned down $200m venture round •$8B valuation •$550M 2009 revenue $280 $150 2007 2008 2009
    • 11. “Active Facebook Users By Country & Region”, O’Reilly Research, August 14, 2009 “Facebook Finances Leaked”, TechCrunch, January 31, 2008 “Facebook Turns Down $8 billion Valuation Term Sheets, Claims 2009 Revenues Will Be $550 milion”, TechCrunch, May 19, 2009 Alexa - Top Sites for Countries and Cities - August 23, 2009 Nielsen Topline U.S. Data June 2009 - Nielsen Online, July 13, 2009 “Facebook”, Wikipedia

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