The web

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The web

  1. 1. InternetSense.tv
  2. 2. <ul><li>Blogs </li></ul><ul><li>Micro Blogs </li></ul><ul><li>Online Chat </li></ul><ul><li>RSS </li></ul><ul><li>Widgets </li></ul><ul><li>Social Networks </li></ul><ul><li>Social Bookmarks </li></ul><ul><li>Message Boards </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Sharing Sites </li></ul><ul><li>Photo Sharing Sites </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>Wikis </li></ul>InternetSense.tv
  3. 3. 10 KEYS TO SOCIAL MEDIA SUCCESS InternetSense.tv
  4. 4. <ul><li>Experiment personally before professionally </li></ul><ul><li>Try a variety of social media tools </li></ul><ul><li>Be yourself , make some friends , and share </li></ul>InternetSense.tv
  5. 5. <ul><li>Spend time upfront planning how you will use social media </li></ul><ul><li>Think POST : </li></ul><ul><ul><li>P eople </li></ul></ul><ul><ul><li>O bjectives </li></ul></ul><ul><ul><li>S trategy </li></ul></ul><ul><ul><li>T echnology </li></ul></ul>InternetSense.tv
  6. 6. <ul><li>Find where your audience is participating and indentify the influencers </li></ul><ul><li>Read industry blogs (including comments) </li></ul><ul><li>Google your company name & your competition </li></ul><ul><li>Find tools that can help you listen </li></ul>InternetSense.tv
  7. 7. <ul><li>Avoid Waffle (people will ignore it) </li></ul><ul><li>Avoid evasion and lying (people won’t ignore it) </li></ul><ul><li>Companies have watched their biggest screw-up's rise to the top 10 of a Google search </li></ul><ul><li>Admit your mistakes right away </li></ul>InternetSense.tv
  8. 8. <ul><li>Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media </li></ul><ul><li>Make your content easy to share </li></ul><ul><li>Incorporate tools that promote sharing: </li></ul><ul><ul><li>Share This, RSS feeds, Email a friend, ’Tweet’ </li></ul></ul>InternetSense.tv
  9. 9. <ul><li>Don't shout . Don't broadcast . Don’t brag . </li></ul><ul><li>Speak like yourself – not like corporate marketing, or a press secretary </li></ul><ul><li>Personify your brand – give people something they can relate to. </li></ul>InternetSense.tv
  10. 10. <ul><li>Think like a contributor , not a marketer </li></ul><ul><li>Consider what is relevant to the community before contributing </li></ul><ul><li>Don’t promote your product on every post </li></ul><ul><li>Win friends by promoting other people’s content if it interests you </li></ul>InternetSense.tv
  11. 11. <ul><li>Don’t try to delete or remove criticism (it will just make it worse) </li></ul><ul><li>Listen to your detractors </li></ul><ul><li>Admit your shortcomings </li></ul><ul><li>Work openly towards an explanation and legitimate solution </li></ul>InternetSense.tv
  12. 12. <ul><li>Don’t wait until you have a campaign to launch - start planning and listening now </li></ul><ul><li>Build relationships so they’re ready when you need them </li></ul>InternetSense.tv
  13. 13. <ul><li>You need ‘buy in’ from everyone in the organization </li></ul><ul><li>Convince your Boss that social media is relevant to your organization </li></ul><ul><li>Get your communications team together, discuss the options, then divide and conquer </li></ul>InternetSense.tv
  14. 14. 10 Steps TO SOCIAL MEDIA Credibility InternetSense.tv
  15. 15. <ul><li>10 Steps to Social Media –’Credibility’ </li></ul><ul><li>1.The ‘Statusphere’ </li></ul><ul><li>2.The ‘Me’ Conomy (Social Capital) </li></ul><ul><li>3.Friend/Fan/Connection/Follower </li></ul><ul><li>4.Social Media </li></ul><ul><li>5.Social Networking </li></ul><ul><li>4.Social Bookmarks </li></ul><ul><li>7.Groups </li></ul><ul><li>8.Sneezer/’Connector’ </li></ul><ul><li>9.Twitter,’tweet’,DM,@reply </li></ul><ul><li>10.Photography </li></ul>InternetSense.tv
  16. 16. <ul><li>Train </li></ul><ul><li>Communicate </li></ul><ul><li>Innovate </li></ul><ul><li>Clear/Bold/Concise </li></ul>InternetSense.tv

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