NAVIANCE SUMMER INSTITUTE 2014
PALM SPRINGS, CALIFORNIA
Naviance Summer Institute
Palm Desert, California
Presenter: Dr. Roger J. Thompson
Vice President for Enrollment
Managemen...
The College Search
• Presentation Overview
– The college search process—past and
present
– Finding the “right fit”
College Search—A look back
• High school students have always
investigated post-high school options.
• Methods have change...
College Search—Today
• New tools
– The web—biggest impact/change
– Technology advanced and tools developed
• Entire new in...
College Search—Today
• Self service
– Students/parents easily access any institution
to learn more about programs, etc.
– ...
College Search—Today
• Demographics
– Changing demographics in America
– Total high school graduates quite variable
based ...
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000 1996-97
1997-98
1998-99
1999-00
2000-01
20...
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
1996-97
1997-98
1998-99
1999-00
2000-01
2...
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
1996-97
1997-98
1998-99
1999-00
2000-01
2001-02
2002-03
20...
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
1996-97
1997-98
1998-99
1999-00
2000-01
2001-02
2002-03
2...
College Search—Today
• Student characteristics
– Diverse populations & changing student bodies
– More first generation col...
White
63%
Asian/Pacific Islander
6%
African
American/Black
2%
Hispanic/Latino
11%
Native American
1%
Two or More Races
7%
...
College Search—Today
• Starting earlier
• Parents highly involved
• Peers are important
• HS counselors, teachers & admini...
Finding the “Right Fit”
• Most common term in college search
process
• High school counselors, university
officials, paren...
Finding the “Right Fit”
• Academic Preparation
– Reasonable rigor
– Academic background matches
university/college require...
Finding the “Right Fit”
• Institution type
– College or University
– Community College
– Technical or trade school
– Publi...
Finding the “Right Fit”
• Location
– In-state or out-of-state, or out of country
– Large city, one of the major cities in ...
Finding the “Right Fit”
• Campus size
– 40,000 or more students
– 30,000 or more students
– 20,000 or more students
– 10,0...
Finding the “Right Fit”
• Size is important, but experience &
opportunity is sometimes over-looked
– Average class size
– ...
Finding the “Right Fit”
• Student experience—outside of class
– Study abroad opportunities
– Internships, paid or unpaid
–...
Finding the “Right Fit”
• Campus culture
– Politically active
– Liberal, conservative, or not politically active
– Diversi...
Finding the “Right Fit”
• Financial Fit
– More info about this since 2008 recession
– More info available for students/par...
Finding the “Right Fit”
• Importance of fit
– 59% of freshmen who start at a 4 year
institution graduate within 6 years fr...
Finding the “Right Fit”
• Importance of fit
– Cost implications
– Federal financial aid impact of transfer &
maximum borro...
Academic Year 2012-13
UO Bachelors Degrees
3173, 69%
1423, 31%
Freshmen Transfer
1. Prospective Student
2. Admitted to University of Oregon
3. Enrolled Student
4. Graduate of University of Oregon
5. Univ...
College Selection—Tips
• Start early
– Sophomore year
• Student & Family involvement
– Discuss & share ideas
• Utilize tec...
College Selection—Tips
• College Fairs
– Initial exploration
• Visit campus—can’t do this enough
– Top recommendation
– Fo...
College Selection--Tips
• Understand cost of attendance & your
ability to pay for college
– Plan early and utilize financi...
College Selection--Tips
• See the community, & incorporate “hang
out” time as part of the college visit
• Talk to current ...
College Selection--Tips
• Attend off-campus receptions/events
– Gather & learn as much info as possible
– Meet key folks f...
Conclusion
• The fundamental experience of the college
search process for the student should be:
Empowering!
• Help your s...
Conclusion
• The college selection process is exciting
for students.
• But it can be full of anxiety and stress for
natura...
Conclusion
“There is no man living that can not do
more than he thinks he can.”
Henry Ford
Questions/Answers/Discussion
• Contact Information:
– Dr. Roger J. Thompson
– Vice President for Enrollment Management
– U...
NSI 2014: In college Choice Right Fit is Everything
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NSI 2014: In college Choice Right Fit is Everything

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One size does not fit all in post-secondary education. Gain wisdom and insight about how important it is for students to diligently conduct research to find the “right fit” when selecting an institution to pursue their goals beyond high school. Hear suggestions about how to make sure your students are preparing appropriately for their post-secondary aspirations.

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NSI 2014: In college Choice Right Fit is Everything

  1. 1. NAVIANCE SUMMER INSTITUTE 2014 PALM SPRINGS, CALIFORNIA
  2. 2. Naviance Summer Institute Palm Desert, California Presenter: Dr. Roger J. Thompson Vice President for Enrollment Management, University of Oregon
  3. 3. The College Search • Presentation Overview – The college search process—past and present – Finding the “right fit”
  4. 4. College Search—A look back • High school students have always investigated post-high school options. • Methods have changed – Viewbooks, direct mail etc, all student initiated • Higher education landscape has changed – More and different kinds of institutions and programs • More information available today – www created an unlimited amount of information
  5. 5. College Search—Today • New tools – The web—biggest impact/change – Technology advanced and tools developed • Entire new industry developed – Companies to support college search process – Growth in independent counselors – Communication tools
  6. 6. College Search—Today • Self service – Students/parents easily access any institution to learn more about programs, etc. – Contacting the institution not needed to begin the search process – Students/parents comfortable with self service—everywhere in their life – Students/parents are technology savvy— raises expectations for institutions
  7. 7. College Search—Today • Demographics – Changing demographics in America – Total high school graduates quite variable based on region – Student population becoming more diverse— Latino/Hispanic fastest growing demographic in America – College attendance/participation is increasing —creating new challenges
  8. 8. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 2027-28 Actual Projected Includes private and public school graduates Source: WICHE Knocking at the College Door, Dec 2012 High School Graduate Projections – ENTIRE USA 1996-97 through 2008-09 (actual), 2009-10 through 2027-28 (projected)
  9. 9. 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 2027-28 Actual Projected Includes private and public school graduates Source: WICHE Knocking at the College Door, Dec 2012 High School Graduate Projections – CALIFORNIA 1996-97 through 2008-09 (actual), 2009-10 through 2027-28 (projected)
  10. 10. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 2027-28 Actual Projected Includes private and public school graduates Source: WICHE Knocking at the College Door, Dec 2012 High School Graduate Projections – OREGON 1996-97 through 2008-09 (actual), 2009-10 through 2027-28 (projected)
  11. 11. 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 2023-24 2024-25 2025-26 2026-27 2027-28 Actual Projected Includes private and public school graduates Source: WICHE Knocking at the College Door, Dec 2012 High School Graduate Projections – WASHINGTON 1996-97 through 2008-09 (actual), 2009-10 through 2027-28 (projected)
  12. 12. College Search—Today • Student characteristics – Diverse populations & changing student bodies – More first generation college students entering higher education – More families experiencing higher education for the first time – Families are changing, creating different dynamics – Student expectations are increasing—variety of areas, from college experience to careers
  13. 13. White 63% Asian/Pacific Islander 6% African American/Black 2% Hispanic/Latino 11% Native American 1% Two or More Races 7% International 10% Unknown 1% Entering Freshman Racial/Ethnic Diversity Fall 2013 University of Oregon UO Office of Enrollment Management, October 28, 2013 Domestic Minority 27%
  14. 14. College Search—Today • Starting earlier • Parents highly involved • Peers are important • HS counselors, teachers & administrators • University officials—tour guides to admissions officers, to anyone on campus • Others
  15. 15. Finding the “Right Fit” • Most common term in college search process • High school counselors, university officials, parents, publications, others suggest students find it • My thought—it is often described but rarely defined
  16. 16. Finding the “Right Fit” • Academic Preparation – Reasonable rigor – Academic background matches university/college requirements or standards – HS academic record matches college academic interest – HS background matches desired college academic interest (Music, Architecture, etc)
  17. 17. Finding the “Right Fit” • Institution type – College or University – Community College – Technical or trade school – Public or Private – Religious affiliation – Research university, liberal arts college etc. – Principles and values
  18. 18. Finding the “Right Fit” • Location – In-state or out-of-state, or out of country – Large city, one of the major cities in country – City, a large city, but not a major city – Suburban, a community bordering a large city – Traditional college town, where the focus of the community is the college or university • Pseudo-suburban, rural, etc. • Big, medium, small
  19. 19. Finding the “Right Fit” • Campus size – 40,000 or more students – 30,000 or more students – 20,000 or more students – 10,000 or more students – 5,000 or more students – 3,000 or more students – 1,500 or more students – Under 1,000 students
  20. 20. Finding the “Right Fit” • Size is important, but experience & opportunity is sometimes over-looked – Average class size – Courses offered – Time availability – If large classes, how are they handled – Who teaches which kinds of courses – Lab or research experiences or opportunities
  21. 21. Finding the “Right Fit” • Student experience—outside of class – Study abroad opportunities – Internships, paid or unpaid – Research opportunities – Student recreation/activities – Clubs, organizations, greek system – Social environment – Athletics
  22. 22. Finding the “Right Fit” • Campus culture – Politically active – Liberal, conservative, or not politically active – Diversity of student body, faculty etc. – Athletics, Arts, Science, Research etc. – Housing—on-campus or off-campus – Town and Gown – How do students feel about their school
  23. 23. Finding the “Right Fit” • Financial Fit – More info about this since 2008 recession – More info available for students/parents than at any point in past – Net price calculators—pro’s & con’s – Cost of attendance figures – Financial literacy – Key: must make sure financial fit is in place
  24. 24. Finding the “Right Fit” • Importance of fit – 59% of freshmen who start at a 4 year institution graduate within 6 years from that institution • 57% publics, 65% privates, 42% private for profit – 31% who started a certificate or associate’s degree in 2008 completed within 150% of normal time – 1/3 of all students transfer at least once before earning their degree » Source: NCES data
  25. 25. Finding the “Right Fit” • Importance of fit – Cost implications – Federal financial aid impact of transfer & maximum borrowing – State aid – Institutional aid—what is available to freshmen is likely not available to transfers – Impacts time to completion/graduation – Student & family stress
  26. 26. Academic Year 2012-13 UO Bachelors Degrees 3173, 69% 1423, 31% Freshmen Transfer
  27. 27. 1. Prospective Student 2. Admitted to University of Oregon 3. Enrolled Student 4. Graduate of University of Oregon 5. University of Oregon Alumni 6. Donor to University of Oregon STUDENT LIFECYCLE
  28. 28. College Selection—Tips • Start early – Sophomore year • Student & Family involvement – Discuss & share ideas • Utilize technology—search engines – Much info is available to assist today – Naviance with counselor & independently – Assignments to students helps
  29. 29. College Selection—Tips • College Fairs – Initial exploration • Visit campus—can’t do this enough – Top recommendation – Formal visits & informal time on campus • Understand academic requirements – Important to have strong understanding of institution
  30. 30. College Selection--Tips • Understand cost of attendance & your ability to pay for college – Plan early and utilize financial incentives (529’s) • Involve HS Counselor – Connect early to help student plan—planning reduces stress • Explore the www for institutions – Discover new places – Learn about those you know
  31. 31. College Selection--Tips • See the community, & incorporate “hang out” time as part of the college visit • Talk to current students, not just tour guides • As student narrows choices, visit in-depth – Meetings in areas of interest—in class or outside of class – Make notes immediately after each visit— pro’s/con’s
  32. 32. College Selection--Tips • Attend off-campus receptions/events – Gather & learn as much info as possible – Meet key folks from schools • Apply early – Senior year is busy & stressful—take care of applications early • When decision is right, make it – No one perfect school—many perfect schools!
  33. 33. Conclusion • The fundamental experience of the college search process for the student should be: Empowering! • Help your students be empowered to make this decision—the first big decision of many they will make in their lives.
  34. 34. Conclusion • The college selection process is exciting for students. • But it can be full of anxiety and stress for natural reasons—our job is to help alleviate the stress & anxiety. • Our HS Counselors play a critical role in this process—THANK YOU FOR THE WORK YOU DO TO HELP YOUNG PEOPLE!
  35. 35. Conclusion “There is no man living that can not do more than he thinks he can.” Henry Ford
  36. 36. Questions/Answers/Discussion • Contact Information: – Dr. Roger J. Thompson – Vice President for Enrollment Management – University of Oregon – (541) 346-2541 or vpem@uoregon.edu

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