Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

NSI 2014: Beyond E-mails, Brochures, and Fairs: Reaching Students through Naviance

91
views

Published on

Learn how colleges can utilize marketing opportunities through Naviance and Family Connection. See how students use these tools throughout the college planning process and customize your college …

Learn how colleges can utilize marketing opportunities through Naviance and Family Connection. See how students use these tools throughout the college planning process and customize your college profile in Naviance.

Published in: Education, Economy & Finance

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
91
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. NAVIANCE SUMMER INSTITUTE 2014 PALM SPRINGS, CALIFORNIA
  • 2. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Beyond Emails, Brochures and Fairs: Reaching Prospective Students through Naviance Stacy Soricelli High School Counselor July 16, 2014
  • 3. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Who is Using Naviance?
  • 4. 5 Who is Using Naviance? At the end of the 2013-2014 school year, Naviance Family Connection reached:  7500 High Schools  100 Countries  2 Million High School Seniors  6 Million Students Worldwide  20.3 Electronic Documents (eDocs) sent to Colleges/Universities
  • 5. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA How Students Are Using Naviance?
  • 6. 7 How Students Are Using Naviance?  Naviance is the first interface for students to experience a college campus.  College/university websites are unique in how they present their admissions criteria, academic offerings, campus visit options, and scholarship information.  Naviance provides students with a uniformed approach to searching for and comparing colleges/universities.
  • 7. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA What Students See in Family Connection
  • 8. 9 What Students See in Family Connection
  • 9. 10 What Students See in Family Connection
  • 10. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Making Your College Profile Work for You
  • 11. 12 Making Your College Profile Work for You To utilize your profile as a robust marketing tool:  Ensure all admissions counselors’ contact information is updated regularly  Provide updated information that would draw prospective students in, such as:  New Scholarships, Academic Programs or Majors, and Internship/Coop opportunities  Special Accolades or Awards for your college, particular programs, academic departments, and faculty
  • 12. 13 Making Your Naviance Profile Work for You  Changes to admissions requirements for students interested in specialized programs of study, including Fine Arts, Nursing, and Engineering  Changes in admissions and financial aid deadlines  Housing updates such as new residences and off- campus student housing availability and new meal plan options or facilities
  • 13. 14 Making Your Naviance Profile Work for You How Can You Provide this Information?  Send a MS Word document containing all updates to the high school counselors in your assigned territories  Counselors will upload the document to the “From the Admissions Office for Students” or “Counselor Comments for Students”
  • 14. 15 Making Your Naviance Profile Work for You
  • 15. 16 Making Your Naviance Profile Work for You Other opportunities in which to leverage Naviance:  Update your enrichment/summer programs through the designated third party who provides this information to Naviance
  • 16. 17 Making Your Naviance Profile Work for You
  • 17. 18 Making Your Naviance Profile Work for You Other opportunities in which to leverage Naviance:  College Match – similar to “Scholarship Match,” colleges can set parameters for desired student populations and/or to extend their outreach to underrepresented students.
  • 18. 19 Making Your Naviance Profile Work for You
  • 19. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Increasing Outreach to Prospective Students
  • 20. 21 Increasing Outreach to Prospective Students Naviance Features Students Use Most Frequently  Scattergrams  Scholarship match  Supermatch college search  College confidential postings  Upcoming college rep visits  Overlaps (show screen shot)  Using career inventories to explore careers
  • 21. 22 Increasing Outreach to Prospective Students Naviance Features Counselors Use Most Frequently  eDocs  Admissions Contact  Family Connection Communication Tool  Scattergrams  College Search  Upcoming college rep visits  Tracking Scholarship Money  Updated Admissions Decisions  Overlaps
  • 22. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Maximize Your Naviance Profile
  • 23. 24 Maximizing Your Naviance Profile  Update KeyFacts more frequently than twice per year  Provide counselors in your territory with a word document listing all admissions updates to be uploaded  Consider working with the Naviance Higher Education Division to create a more robust Enhanced Profile, which offers several value-added marketing tools  Utilize no cost opportunities such as updating KeyFacts as frequently as you wish, and provide the National Center for Education Statistics (NCES) and Integrated Postsecondary Education Data System (IPEDS with the most accurate data
  • 24. 25 Maximizing Your Naviance Profile Consider an Enhanced Profile  While you may not have an Enhanced Profile, you are still afforded the same access as other colleges/universities in terms of college searches.  With an Enhanced Profile, your college/university can take advantage of several features which will draw in the college bound student, and his/her parents, as well as counselors.
  • 25. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA How We Educate our Students and Parents
  • 26. 27 How We Educate our Students and Parents Each month we hold parent workshops on topics such as:  College planning  Scholarships/Financial Aid  Course planning  NCAA considerations for Student-Athletes We hold two workshops (one in fall and spring) dedicated solely to provide a tutorial for parents and students on how to utilize Naviance throughout the college planning process
  • 27. 28 What’s Next? Future considerations and discussion topics:  The ability to upload your calendar of visits once travel season begins – with/without mapping and open scheduler  Explore further development of the Naviance Mobile App
  • 28. 29 Questions?