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What’s the difference between an “agent” and an EXIT Realty Executive? The difference between listing your home and Sellin...
Executives <ul><li>Make decisions. </li></ul><ul><li>Make things happen. </li></ul><ul><li>Direct a team to a goal. </li><...
My Contact Information <ul><li>763-548-1418 office </li></ul><ul><li>763-548-1418 Fax </li></ul>[email_address] www.PattiA...
My Credentials <ul><li>Minnesota Real Estate License. </li></ul><ul><li>North Metro  REALTORS ®  Association. </li></ul><u...
A little bit about myself… <ul><li>Graduated Anoka Ramsey Community College 2005 with an Associates of Science degree in G...
Special Skills <ul><li>My geographic and technical skills give me an edge in the real estate market. </li></ul><ul><ul><li...
Technical Expertise <ul><li>Detail oriented: </li></ul><ul><ul><li>Making YOU the best informed buyer or seller in your ne...
EXIT Realty
EXIT Realty Commitment <ul><li>The service you deserve. </li></ul><ul><li>Closing without surprises. </li></ul><ul><li>Som...
Why EXIT? <ul><li>When tested, the EXIT sign was found to increase calls by 20%. </li></ul><ul><li>Recent surveys indicate...
Selling Pricing Market   Preparation
Seller
Initial Interview <ul><li>Familiarize ourselves with the property. </li></ul><ul><li>Assemble information. </li></ul><ul><...
Home Selling Process Pre-assessment value listing signed mkt preparation Marketing flyers MLS Internet showings open house...
Market Preparation <ul><li>Buyers can’t afford to make repairs or decorate. </li></ul><ul><li>Buyers over-estimate cost of...
Inspections <ul><li>Mechanical. </li></ul><ul><li>Structural. </li></ul><ul><li>Pest. </li></ul><ul><li>Pre-market for dis...
Marketing   Plan <ul><li>Comprehensive CMA. </li></ul><ul><li>EXIT yard sign. </li></ul><ul><li>Multiple Listing Service. ...
Market Exposure <ul><li>Existing buyers. </li></ul><ul><li>MLS. </li></ul><ul><li>Best agents. </li></ul><ul><li>Neighbors...
Internet Exposure <ul><li>Websites: </li></ul><ul><ul><li>www.REALTOR.com </li></ul></ul><ul><ul><li>www.PattiAnnKasper.co...
Internet Classifieds: <ul><li>Backpage.com </li></ul><ul><li>Craigslist </li></ul><ul><li>Edgeio </li></ul><ul><li>Google ...
Search Engine Optimization <ul><li>Links to multiple sites. </li></ul><ul><li>Spidering: </li></ul><ul><ul><li>Spiders, Ro...
Mutual Objectives <ul><li>Maximize Value. </li></ul><ul><li>Minimize market time. </li></ul><ul><li>Eliminate / Avoid diff...
Negotiation <ul><li>Professional  REALTOR ®  provides third party effectiveness. </li></ul><ul><li>Increased communication...
Pricing
Pricing Roles Seller sets Price Buyer determines Value Lender validates Value REALTOR ® analyzes Market
Factors That Affect Value <ul><li>Comparable sales. </li></ul><ul><li>Inventory of available homes. </li></ul><ul><li>Avai...
Terms Can Increase Value <ul><li>Seller carries a 1 st  lien below market rate. </li></ul><ul><li>Seller carries a 2 nd  l...
Factors That Don’t Affect Value <ul><li>What you paid for the home. </li></ul><ul><li>The cost to rebuild it today. </li><...
Don’t Get Caught Saying This: <ul><li>“ Another agent said it was worth more.” </li></ul><ul><li>“ Our home is nicer than ...
Obstacles to Proper Pricing <ul><li>Agents who will accept a listing at any price. </li></ul><ul><li>Neighbors who mislead...
Overpricing <ul><li>Reduces sales associates activity. </li></ul><ul><li>Reduces marketing response. </li></ul><ul><li>Los...
Appraisal vs. CMA Yes No Considers current sales Yes Yes Considers past sales Yes Yes Licensed Agent Appraiser Performed b...
Mutual Agreement:   <ul><li>If I… </li></ul><ul><li>Make an effort to find your home. </li></ul><ul><li>Commit my time, ca...
Market Preparation
Kitchen <ul><li>Clear off counters. </li></ul><ul><li>Clean the oven. </li></ul><ul><li>All appliances working. </li></ul>...
Bedrooms <ul><li>Beds made. </li></ul><ul><li>Clothes put away. </li></ul><ul><li>Windows clean. </li></ul><ul><li>Window ...
Living Room <ul><li>Carpets clean. </li></ul><ul><li>Windows clean. </li></ul><ul><li>Drapes/shades open. </li></ul><ul><l...
Closets <ul><li>Lights working. </li></ul><ul><li>Clothes neatly hung. </li></ul><ul><li>Shoes arranged. </li></ul><ul><li...
Bathrooms <ul><li>Fresh and spotless. </li></ul><ul><li>Countertop  clear of clutter. </li></ul><ul><li>Toilet lid down. <...
Mechanical <ul><li>Heating and air conditioning serviced. </li></ul><ul><li>All appliances working. </li></ul><ul><li>Lock...
Garage <ul><li>Store unnecessary items offsite. </li></ul><ul><li>Clean grease from floor. </li></ul><ul><li>Clean dust an...
Outdoors <ul><li>Mow & edge lawn. </li></ul><ul><li>Trim trees and shrubs. </li></ul><ul><li>Replace dead plants. </li></u...
When the Property is Shown <ul><li>Turn all lights on. </li></ul><ul><li>Open window treatments. </li></ul><ul><li>Classic...
Final Touches “ Our customers will judge the maintenance on our planes by the cleanliness of our tray tables.” Astronaut F...
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Minneapolis Saint Paul Twin Cities Real Estate Agent Patti Ann Kasper

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Patti Ann Kasper of Exit Realty Executives, Minneapolis Saint Paul Twin Cities Metro Real Estate Professional EXIT Realty Executives Homes for Sale

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  • Transcript of "Minneapolis Saint Paul Twin Cities Real Estate Agent Patti Ann Kasper"

    1. 1. What’s the difference between an “agent” and an EXIT Realty Executive? The difference between listing your home and Selling Your Home!
    2. 2. Executives <ul><li>Make decisions. </li></ul><ul><li>Make things happen. </li></ul><ul><li>Direct a team to a goal. </li></ul><ul><li>Understand all facets of the business. </li></ul><ul><li>Responsible for overall success of project. </li></ul>
    3. 3. My Contact Information <ul><li>763-548-1418 office </li></ul><ul><li>763-548-1418 Fax </li></ul>[email_address] www.PattiAnnKasper.com
    4. 4. My Credentials <ul><li>Minnesota Real Estate License. </li></ul><ul><li>North Metro REALTORS ® Association. </li></ul><ul><li>Minnesota Association of REALTORS ® . </li></ul><ul><li>National Association of REALTORS ® . </li></ul>
    5. 5. A little bit about myself… <ul><li>Graduated Anoka Ramsey Community College 2005 with an Associates of Science degree in Geographic Information Systems and Cartography: </li></ul><ul><ul><li>Member Mn GIS/LIS </li></ul></ul><ul><ul><li>Member GITA </li></ul></ul><ul><ul><li>Member CaGIS </li></ul></ul><ul><li>Associates degree in Electronics Engineering Technology from ITT Technical Institute. </li></ul>
    6. 6. Special Skills <ul><li>My geographic and technical skills give me an edge in the real estate market. </li></ul><ul><ul><li>Statistical data analysis used to determine optimum price. </li></ul></ul><ul><ul><li>Geographic analysis of your home and neighborhood. </li></ul></ul><ul><ul><li>Internet skills to market your home on a myriad of websites and blogs. </li></ul></ul>
    7. 7. Technical Expertise <ul><li>Detail oriented: </li></ul><ul><ul><li>Making YOU the best informed buyer or seller in your neighborhood. </li></ul></ul><ul><ul><li>Information is power. </li></ul></ul><ul><ul><li>In negotiations, information is money in your pocket. </li></ul></ul><ul><li>Keeping you up to date with the latest data weekly. </li></ul>
    8. 8. EXIT Realty
    9. 9. EXIT Realty Commitment <ul><li>The service you deserve. </li></ul><ul><li>Closing without surprises. </li></ul><ul><li>Someone who will listen to you. </li></ul><ul><li>Someone to represent your interests. </li></ul><ul><li>Success on your next move. </li></ul>
    10. 10. Why EXIT? <ul><li>When tested, the EXIT sign was found to increase calls by 20%. </li></ul><ul><li>Recent surveys indicate teal is the color of GenX’ers and Baby Boomers who are the main demographics buying houses today. </li></ul><ul><li>Teal is rarely found in nature. This makes our signs stand out in any weather or season! </li></ul><ul><li>EXIT Realty gets billions of dollars worth of free advertising and the Fire Marshall is currently in the process of changing all emergency EXIT signs from red to green! </li></ul>
    11. 11. Selling Pricing Market Preparation
    12. 12. Seller
    13. 13. Initial Interview <ul><li>Familiarize ourselves with the property. </li></ul><ul><li>Assemble information. </li></ul><ul><li>Determine seller’s goals & objectives. </li></ul><ul><li>Explain process of selling. </li></ul><ul><li>Begin to formulate a marketing plan. </li></ul>
    14. 14. Home Selling Process Pre-assessment value listing signed mkt preparation Marketing flyers MLS Internet showings open houses follow-up Mid-assessment traffic # showings offers Offer earnest money negotiation contract Inspections mechanical structural pest Mortgage appraisal credit underwriting Title review binder policy Settlement transfers title possession assemble papers
    15. 15. Market Preparation <ul><li>Buyers can’t afford to make repairs or decorate. </li></ul><ul><li>Buyers over-estimate cost of repairs and decorating. </li></ul><ul><li>Agents remember the home the way it is when they first see it. </li></ul>
    16. 16. Inspections <ul><li>Mechanical. </li></ul><ul><li>Structural. </li></ul><ul><li>Pest. </li></ul><ul><li>Pre-market for discovery: </li></ul><ul><ul><li>Eliminate obstacles that adversely affect buyers </li></ul></ul><ul><ul><li>Compare and validate buyer’s inspection. </li></ul></ul>
    17. 17. Marketing Plan <ul><li>Comprehensive CMA. </li></ul><ul><li>EXIT yard sign. </li></ul><ul><li>Multiple Listing Service. </li></ul><ul><li>Internet exposure. </li></ul><ul><li>EXIT Tour. </li></ul><ul><li>Color property flyers. </li></ul><ul><li>Open houses. </li></ul><ul><li>Alternative financing plans. </li></ul>
    18. 18. Market Exposure <ul><li>Existing buyers. </li></ul><ul><li>MLS. </li></ul><ul><li>Best agents. </li></ul><ul><li>Neighbors. </li></ul><ul><li>Internet. </li></ul><ul><li>Centers of Influence. </li></ul>
    19. 19. Internet Exposure <ul><li>Websites: </li></ul><ul><ul><li>www.REALTOR.com </li></ul></ul><ul><ul><li>www.PattiAnnKasper.com </li></ul></ul><ul><ul><li>www.EXITRealty.com </li></ul></ul><ul><ul><li>www.HomeGain.com </li></ul></ul><ul><ul><li>www.JustListed.com </li></ul></ul><ul><ul><li>www.NewHomes.com </li></ul></ul><ul><ul><li>And many others. </li></ul></ul><ul><li>Blogs: </li></ul><ul><ul><li>Active Rain </li></ul></ul><ul><ul><li>Localism </li></ul></ul><ul><ul><li>City-Data </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul>
    20. 20. Internet Classifieds: <ul><li>Backpage.com </li></ul><ul><li>Craigslist </li></ul><ul><li>Edgeio </li></ul><ul><li>Google Base </li></ul><ul><li>HotPads </li></ul><ul><li>LiveDeal </li></ul><ul><li>Oodle </li></ul><ul><li>Propsmart </li></ul><ul><li>Vast </li></ul>
    21. 21. Search Engine Optimization <ul><li>Links to multiple sites. </li></ul><ul><li>Spidering: </li></ul><ul><ul><li>Spiders, Robots, & Crawlers. </li></ul></ul><ul><li>Algorithms. </li></ul><ul><li>Content Management. </li></ul><ul><li>MetaTags </li></ul>
    22. 22. Mutual Objectives <ul><li>Maximize Value. </li></ul><ul><li>Minimize market time. </li></ul><ul><li>Eliminate / Avoid difficulties. </li></ul>
    23. 23. Negotiation <ul><li>Professional REALTOR ® provides third party effectiveness. </li></ul><ul><li>Increased communication. </li></ul><ul><li>Avoid conflicts. </li></ul>ne ·go·ti·a·tion, noun - A process of discussion intended to reach an agreement.
    24. 24. Pricing
    25. 25. Pricing Roles Seller sets Price Buyer determines Value Lender validates Value REALTOR ® analyzes Market
    26. 26. Factors That Affect Value <ul><li>Comparable sales. </li></ul><ul><li>Inventory of available homes. </li></ul><ul><li>Available mortgage money. </li></ul><ul><li>General economy. </li></ul><ul><li>Favorable terms. </li></ul>
    27. 27. Terms Can Increase Value <ul><li>Seller carries a 1 st lien below market rate. </li></ul><ul><li>Seller carries a 2 nd lien for buyer to avoid PMI. </li></ul><ul><li>Temporary buy-down. </li></ul><ul><li>Seller paid points. </li></ul><ul><li>Subsidize buyer’s costs. </li></ul><ul><li>Make specific improvement required by the buyer. </li></ul><ul><li>Include a decorating allowance. </li></ul>
    28. 28. Factors That Don’t Affect Value <ul><li>What you paid for the home. </li></ul><ul><li>The cost to rebuild it today. </li></ul><ul><li>Your investment in the improvements. </li></ul><ul><li>Certain types of improvements. </li></ul>
    29. 29. Don’t Get Caught Saying This: <ul><li>“ Another agent said it was worth more.” </li></ul><ul><li>“ Our home is nicer than those houses.” </li></ul><ul><li>“ People always offer less than asking.” </li></ul><ul><li>“ We can always come down on price.” </li></ul><ul><li>“ We have to get that much out of it.” </li></ul>
    30. 30. Obstacles to Proper Pricing <ul><li>Agents who will accept a listing at any price. </li></ul><ul><li>Neighbors who mislead the seller as to how much they got for their home. </li></ul><ul><li>Fear of making a mistake. </li></ul><ul><li>Loss of perspective because the seller is emotionally involved. </li></ul><ul><li>Need to realize a certain amount of cash out of the sale. </li></ul>
    31. 31. Overpricing <ul><li>Reduces sales associates activity. </li></ul><ul><li>Reduces marketing response. </li></ul><ul><li>Loses interested buyers. </li></ul><ul><li>Attracts the wrong prospects. </li></ul><ul><li>Eliminates offers. </li></ul><ul><li>Helps sell the competition. </li></ul><ul><li>Extends the market time. </li></ul>
    32. 32. Appraisal vs. CMA Yes No Considers current sales Yes Yes Considers past sales Yes Yes Licensed Agent Appraiser Performed by Yes Yes Estimate of value CMA Appraisal Description
    33. 33. Mutual Agreement: <ul><li>If I… </li></ul><ul><li>Make an effort to find your home. </li></ul><ul><li>Commit my time, car, & computer. </li></ul><ul><li>Incur all my own expenses. </li></ul><ul><li>Continue until we find your home or you tell me to quit looking. </li></ul><ul><li>Will you… </li></ul><ul><li>Let me know if your plans change? </li></ul><ul><li>Tell me what you like and dislike? </li></ul><ul><li>Tell me if you want to talk to another REALTOR ® , builder, or for sale by owner? </li></ul><ul><li>Work with me until we find you a home? </li></ul>
    34. 34. Market Preparation
    35. 35. Kitchen <ul><li>Clear off counters. </li></ul><ul><li>Clean the oven. </li></ul><ul><li>All appliances working. </li></ul><ul><li>Wax the floor. </li></ul><ul><li>Fresh grout or caulk. </li></ul><ul><li>Bright light bulbs. </li></ul><ul><li>Bake cookies. </li></ul>
    36. 36. Bedrooms <ul><li>Beds made. </li></ul><ul><li>Clothes put away. </li></ul><ul><li>Windows clean. </li></ul><ul><li>Window treatments open. </li></ul><ul><li>Bright light bulbs. </li></ul><ul><li>Remove unnecessary furniture and items. </li></ul>
    37. 37. Living Room <ul><li>Carpets clean. </li></ul><ul><li>Windows clean. </li></ul><ul><li>Drapes/shades open. </li></ul><ul><li>Paint if necessary. </li></ul><ul><li>Bright light bulbs. </li></ul>
    38. 38. Closets <ul><li>Lights working. </li></ul><ul><li>Clothes neatly hung. </li></ul><ul><li>Shoes arranged. </li></ul><ul><li>Shelves orderly </li></ul><ul><li>Remove unnecessary items to make closet appear larger. </li></ul>
    39. 39. Bathrooms <ul><li>Fresh and spotless. </li></ul><ul><li>Countertop clear of clutter. </li></ul><ul><li>Toilet lid down. </li></ul><ul><li>Shower curtain clean. </li></ul><ul><li>Fresh caulking & grout. </li></ul><ul><li>No leaking faucets. </li></ul><ul><li>Bright light bulbs. </li></ul>
    40. 40. Mechanical <ul><li>Heating and air conditioning serviced. </li></ul><ul><li>All appliances working. </li></ul><ul><li>Locks and latches operating. </li></ul>
    41. 41. Garage <ul><li>Store unnecessary items offsite. </li></ul><ul><li>Clean grease from floor. </li></ul><ul><li>Clean dust and cobwebs. </li></ul><ul><li>Organize tools and shelves. </li></ul><ul><li>Adjust garage door to operate smoothly. </li></ul>
    42. 42. Outdoors <ul><li>Mow & edge lawn. </li></ul><ul><li>Trim trees and shrubs. </li></ul><ul><li>Replace dead plants. </li></ul><ul><li>Have some blooming plants. </li></ul><ul><li>Keep driveway, sidewalk, and steps clear. </li></ul>
    43. 43. When the Property is Shown <ul><li>Turn all lights on. </li></ul><ul><li>Open window treatments. </li></ul><ul><li>Classical music but no TV. </li></ul><ul><li>Keep pets out of way. </li></ul><ul><li>Avoid conversations with the agent or prospects. </li></ul><ul><li>Try to be gone. </li></ul>
    44. 44. Final Touches “ Our customers will judge the maintenance on our planes by the cleanliness of our tray tables.” Astronaut Frank Borman while serving as President of Eastern Airlines

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