Social Media Marketing Presentation

  • 977 views
Uploaded on

SNM Expert presentation on social media marketing and SNME capabilities

SNM Expert presentation on social media marketing and SNME capabilities

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
977
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
29
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • What’s Social Media: Really simple, people are using the web to connect and share stuff with each other.
  • Things are changing very quickly. You need to adapt. Nielsen data August 2009. In March it was 1 in 11. in Aug 2008; it was 1 in 15. Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. Nielsen Report Member communities have overtaken personal email to become the world’s fourth most popular online use, after search, portals, and PC software apps. Accounts for 10% of all internet time. 67% of users do it, as compared with 61% last year.   Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. One minute of every 11 spent online is spent in social networks, up from 1 in 15 in 2007.   Shift in ages to older users. Covers all demographic groups.

Transcript

  • 1. A Social Media Marketing Company
  • 2. Agenda
    • What is Social Network Marketing?
    • Facebook – The Phenomenon
    • Marketing Possibilities on Facebook
    • Why Us?
  • 3. Social Media Marketing: Changing Focus Focus: One to One; One to Many Communication Focus: Many to Many Interactions
  • 4. Social Networks: More and More Time Source: Nielsen Online; August 2009. 1 of every 6 minutes spent online in social networks Time spent in social nets growing 3x faster than any other segment
  • 5. Social Media Marketing
  • 6. Social Media: “the highest level of Internet marketing yet”  BRANDING +  FINDABILITY +  ENGAGEMENT  FINDABILITY  BRANDING
  • 7. Why ??
  • 8. Facebook – For Dummies
    • If Facebook was a country,
      • it’d be the third largest in the world.
      • everyone would have dozen of friends they don’t know.
      • its people would starve as their famers are more interested in ribbons than crop yields
      • it’d be rubbish! But thankfully it’s “only” a social networking site that millions use and love.
      • business would go bust as people would just say they like their products rather than buying them
  • 9. Facebook – Facts & Figures
  • 10. Marketing Possibilities on Facebook
  • 11. Facebook – A Marketer’s Guide
    • A successful Facebook marketing plan will consist of:
      • Driving traffic to your Facebook site
        • Create your business/brand presence on Facebook by having a professional looking page. Create custom tabs for specific campaigns
      • Getting visitors to connect with you once they land on your site
        • Engage your community on a continuous basis and grow it!
      • Building relationships with your fans/audience and turning them into paying customers
        • Create offers and promotions, develop applications so as to garner user generated content
      • Measuring your social media program
        • Measuring the progress of your social media program according to the objectives you set out in the beginning
  • 12. How Can We Help?
  • 13. Our Services
    • We do it all:
      • Landing page creation
      • Campaign specific pages and tabs
      • Custom application development
      • Targeted Facebook advertising campaigns
      • Reporting and analytics
    • We work with our clients on a very rigorous interactive consulting:
      • We will be actively involved in doing an in depth social media audit to identify your goals and objectives
      • We help in coming up with creative and engaging ideas
      • We recruit an install base of fans
      • We engage them over a period of time
      • We provide analytics and reporting
      • And most importantly we manage your social media initiative end-to-end
  • 14. Why Us?
    • Our promoters have over 40 person years of combined experience in
      • Interactive and online marketing campaigns
      • Sales and marketing of IT applications and services
      • Internet and Mobile technology.
    • Our expertise in having launched multiple applications and pages on facebook.
      • Existing install base of about 2 million facebook users in our own applications.
      • We own multiple facebook pages (each with over few thousand users) that cater to different demographic and interest groups.
    • Access to over 6 million profiled and updated database
      • Using which we can build a highly targeted user community
  • 15. Data Statistics – 6 Million Users
  • 16. Thanks! Naveen Picardo [email_address] +91-9845189083