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Social Media Marketing Presentation


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SNM Expert presentation on social media marketing and SNME capabilities

SNM Expert presentation on social media marketing and SNME capabilities

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  • What’s Social Media: Really simple, people are using the web to connect and share stuff with each other.
  • Things are changing very quickly. You need to adapt. Nielsen data August 2009. In March it was 1 in 11. in Aug 2008; it was 1 in 15. Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. Nielsen Report Member communities have overtaken personal email to become the world’s fourth most popular online use, after search, portals, and PC software apps. Accounts for 10% of all internet time. 67% of users do it, as compared with 61% last year.   Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. One minute of every 11 spent online is spent in social networks, up from 1 in 15 in 2007.   Shift in ages to older users. Covers all demographic groups.
  • Transcript

    • 1. A Social Media Marketing Company
    • 2. Agenda
      • What is Social Network Marketing?
      • Facebook – The Phenomenon
      • Marketing Possibilities on Facebook
      • Why Us?
    • 3. Social Media Marketing: Changing Focus Focus: One to One; One to Many Communication Focus: Many to Many Interactions
    • 4. Social Networks: More and More Time Source: Nielsen Online; August 2009. 1 of every 6 minutes spent online in social networks Time spent in social nets growing 3x faster than any other segment
    • 5. Social Media Marketing
    • 6. Social Media: “the highest level of Internet marketing yet”  BRANDING +  FINDABILITY +  ENGAGEMENT  FINDABILITY  BRANDING
    • 7. Why ??
    • 8. Facebook – For Dummies
      • If Facebook was a country,
        • it’d be the third largest in the world.
        • everyone would have dozen of friends they don’t know.
        • its people would starve as their famers are more interested in ribbons than crop yields
        • it’d be rubbish! But thankfully it’s “only” a social networking site that millions use and love.
        • business would go bust as people would just say they like their products rather than buying them
    • 9. Facebook – Facts & Figures
    • 10. Marketing Possibilities on Facebook
    • 11. Facebook – A Marketer’s Guide
      • A successful Facebook marketing plan will consist of:
        • Driving traffic to your Facebook site
          • Create your business/brand presence on Facebook by having a professional looking page. Create custom tabs for specific campaigns
        • Getting visitors to connect with you once they land on your site
          • Engage your community on a continuous basis and grow it!
        • Building relationships with your fans/audience and turning them into paying customers
          • Create offers and promotions, develop applications so as to garner user generated content
        • Measuring your social media program
          • Measuring the progress of your social media program according to the objectives you set out in the beginning
    • 12. How Can We Help?
    • 13. Our Services
      • We do it all:
        • Landing page creation
        • Campaign specific pages and tabs
        • Custom application development
        • Targeted Facebook advertising campaigns
        • Reporting and analytics
      • We work with our clients on a very rigorous interactive consulting:
        • We will be actively involved in doing an in depth social media audit to identify your goals and objectives
        • We help in coming up with creative and engaging ideas
        • We recruit an install base of fans
        • We engage them over a period of time
        • We provide analytics and reporting
        • And most importantly we manage your social media initiative end-to-end
    • 14. Why Us?
      • Our promoters have over 40 person years of combined experience in
        • Interactive and online marketing campaigns
        • Sales and marketing of IT applications and services
        • Internet and Mobile technology.
      • Our expertise in having launched multiple applications and pages on facebook.
        • Existing install base of about 2 million facebook users in our own applications.
        • We own multiple facebook pages (each with over few thousand users) that cater to different demographic and interest groups.
      • Access to over 6 million profiled and updated database
        • Using which we can build a highly targeted user community
    • 15. Data Statistics – 6 Million Users
    • 16. Thanks! Naveen Picardo [email_address] +91-9845189083