What Next in Google
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What Next in Google

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Few Basic Past Updates and new predictions about Google updates.

Few Basic Past Updates and new predictions about Google updates.

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What Next in Google Presentation Transcript

  • 1. SEO – What’s Next In Google
  • 2. AgendaPast Google UpdatesFew Recovery TipsWhat Happens in Next 6 MonthsConclusion2
  • 3. 3
  • 4. Few Popular Updates In Google4Each year, Google changes its search algorithmup to 500 – 600 times. While most of thesechanges are minor, every few months Googlerolls out a “major” algorithmic update thataffect search results in significant ways. Here,we’ve listed the major algorithmic changes thatmade the biggest impacts on search results.Understanding these updates can help withsearch engine optimization.
  • 5. Major Updates in 2010 - Approx. 12 Updates5Negative Reviews : Ranking Based onNegative ReviewsBrand Update: Same domain toappear multiple timesMay Day Update: Impacting long tailkeywords
  • 6. Major Updates in 2011 – Approx. 21 updates6Pagination: Google introduced therel="next" and rel="prev" link attributes.Panda Update: Content farm Update,Ad/content ratio etc…Overstock.com Penalty: A public outing ofshady SEO Practices.
  • 7. Major Updates in 2012 – Approx. 37 updates7DMCA Penalty: Start penalizing sites with repeatcopyright violations.EMD Update: Exact-Match Domain PenaltyPenguin Update: Penalty on spam factors likekeyword stuffing, cloaking, hidden text/links etc ..Venice Update: Localized organic results &integrated local search data.Ads Above The Fold: Google updated their pagelayout algorithms.
  • 8. | 8Google Update In Past Few Years12024201012213705101520253035402002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  • 9. | 9Algorithm Change History in 2012
  • 10. Recovery Tips – Few Suggestions10 Negative Reviews: Always clarify your negative reviews which willconvert your negative review in Positive Focus On Content Quality: Always avoid Duplicate content, low qualitycontent, irrelevant content, content off the topic, Try to Use Structured Data (Micro Formats) Pagination : Use Pagination to avoid duplicate issue like rel="next" andrel="prev“ Freshness: Regular update and freshness of quality content is alwayspriority.
  • 11. Cont….11 Ads Above The Fold: Avoid placing ads in the content part which alwaysdistract users Localization: Use local resources for your website promotion like locallisting, local reviews, local promotion Penguin: Avoid keyword stuffing, exact anchor text linking, cloaking,hidden text etc… Unnatural Links: Always avoid unthematical link, spam websites, etc.. Mixture of Do-follow & No-follow Links: Try to create 70 - 80% linkswith do-follow and 20 - 30% links with no-follow. Brand Name Anchor text: Try to use 15 – 25% links with brand name Over Optimization: Over optimized titles, meta tags, content exactkeyword density etc..
  • 12. What Next…12
  • 13. In Coming Days13 Sponsored Blogs Guest Blogs Press Releases 301 Redirection: Many Domains to 1 Broken Link Building Outreach – Future Of Link building (Next Slide) Anchor Text Diversity (Next Slide) Internal Link Building Social bookmarking and directoriesSource : http://www.seomoz.org/blog/33-link-building-questions-answered
  • 14. Outreach – Future Of Link building14
  • 15. Anchor Text Diversity15
  • 16. 16