What Next in Google


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Few Basic Past Updates and new predictions about Google updates.

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What Next in Google

  1. 1. SEO – What’s Next In Google
  2. 2. AgendaPast Google UpdatesFew Recovery TipsWhat Happens in Next 6 MonthsConclusion2
  3. 3. 3
  4. 4. Few Popular Updates In Google4Each year, Google changes its search algorithmup to 500 – 600 times. While most of thesechanges are minor, every few months Googlerolls out a “major” algorithmic update thataffect search results in significant ways. Here,we’ve listed the major algorithmic changes thatmade the biggest impacts on search results.Understanding these updates can help withsearch engine optimization.
  5. 5. Major Updates in 2010 - Approx. 12 Updates5Negative Reviews : Ranking Based onNegative ReviewsBrand Update: Same domain toappear multiple timesMay Day Update: Impacting long tailkeywords
  6. 6. Major Updates in 2011 – Approx. 21 updates6Pagination: Google introduced therel="next" and rel="prev" link attributes.Panda Update: Content farm Update,Ad/content ratio etc…Overstock.com Penalty: A public outing ofshady SEO Practices.
  7. 7. Major Updates in 2012 – Approx. 37 updates7DMCA Penalty: Start penalizing sites with repeatcopyright violations.EMD Update: Exact-Match Domain PenaltyPenguin Update: Penalty on spam factors likekeyword stuffing, cloaking, hidden text/links etc ..Venice Update: Localized organic results &integrated local search data.Ads Above The Fold: Google updated their pagelayout algorithms.
  8. 8. | 8Google Update In Past Few Years12024201012213705101520253035402002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
  9. 9. | 9Algorithm Change History in 2012
  10. 10. Recovery Tips – Few Suggestions10 Negative Reviews: Always clarify your negative reviews which willconvert your negative review in Positive Focus On Content Quality: Always avoid Duplicate content, low qualitycontent, irrelevant content, content off the topic, Try to Use Structured Data (Micro Formats) Pagination : Use Pagination to avoid duplicate issue like rel="next" andrel="prev“ Freshness: Regular update and freshness of quality content is alwayspriority.
  11. 11. Cont….11 Ads Above The Fold: Avoid placing ads in the content part which alwaysdistract users Localization: Use local resources for your website promotion like locallisting, local reviews, local promotion Penguin: Avoid keyword stuffing, exact anchor text linking, cloaking,hidden text etc… Unnatural Links: Always avoid unthematical link, spam websites, etc.. Mixture of Do-follow & No-follow Links: Try to create 70 - 80% linkswith do-follow and 20 - 30% links with no-follow. Brand Name Anchor text: Try to use 15 – 25% links with brand name Over Optimization: Over optimized titles, meta tags, content exactkeyword density etc..
  12. 12. What Next…12
  13. 13. In Coming Days13 Sponsored Blogs Guest Blogs Press Releases 301 Redirection: Many Domains to 1 Broken Link Building Outreach – Future Of Link building (Next Slide) Anchor Text Diversity (Next Slide) Internal Link Building Social bookmarking and directoriesSource : http://www.seomoz.org/blog/33-link-building-questions-answered
  14. 14. Outreach – Future Of Link building14
  15. 15. Anchor Text Diversity15
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