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Fashion Police
Haywards Black IMMF
The basic concept of the whole event is to
  Raid various restaurants & bars in the
 town, and to arrest the most happening
  hunk from the crowd who will have a
chance to walk with Prasad Bidappa & to
  model for Asif Shah’s Final collection
 which features the Haywards Black Line.
THE IDEA
At
THE NIGHTCLUB
The Party is on
everybody is enjoying
loud music & drinks
and then all of a
sudden the music
stops . . . .
THE IDEA
  The Crowd goes
 mad & starts yelling
       at DJ
The Situation Gets
    Topsy - Turvy
    Crowd goes
Astonished & Furious.
THE SIREN BLOWS OFF




EVERTHING COMES TO
   A STAND-STILL
The Haywards Style Polize Raid
               The Style Polize
               approaches &
               announces

               Heyyy you people
               out here, the
               Haywards style
               polize is here for an
               arrest. The accused
               is among you but he
               is yet to be found.
THE HUNT BEGINS

The Style polize will
get merged into the
crowd & spot the
accused for Haywards
Black IMFF.
THE ARREST
The Style Polize will
arrest exceptionally
stylish accused &
he will be clicked &
handcuff with
Haywards Style
Polize team. Their
snaps will be
forwarded to
Prasad Biddpa for
his final selection
THE
    GRAND
     DAY


The lucky one will
get a chance to
walk on the ramp
with the divas of
fashion industry.
COMMUNICATION PLAN
The Mc Will Start asking Questions About Haywards Black Fashion

Sample Questions

Q. 1   What is the first thing that comes to your mind for the word “Black”?
•      A dark night sky.
•      Color of fashion.
•      Bombay blasts (Black Friday).
•      Vampires.




Q. 2   Which kind of beer Haywards Black is?
•      Draught.
•      Stout.
•      Lager.
•      Solid.
Q. 3   Which is the fashion capital of India?
•      Banglore.
•      Delhi.
•      Mumbai.
•      Manglore.

Q. 4 What is fashion for You?
•    Glamour
•    Hard work
•    Excitement
•    Stiff competition.
•    Expression of haute couture
•    The clothed body.
_______________________________________________________________
(Please give your own views, if any)
Q. 5 What “Black” stands for in Fashion.
•    Style Icons.
•    Elegance at par.
•    Somberness (dark, shadow, serious).
•    Beast within you.
Q. 6   At which part in India, Haywards Black had its debut launch?
•      Banglore.
•      Delhi.
•      Noida
•      Gurgaon

Q. 7 According to you, who is the “Fashion Statement” in India?
     …………………………………………………………………………………………………
     …………………………………………………………………………………………………
     …………………………………………………………………………………………...
     (answer should be3 lines)
Some More Questions
HOTTEST COLOUR FOR FASHION OUTFITS - BLACK

COOLEST WAY TO CHILL OUT WITH FASHION- THATS
HAYWARDS.

BEST WAY TO JOIN FASHION & BLACK -GET STARTED WITH
HAYWARD.

DO YOU HAVE THE BLACK IN YOU? ANY BODY WITH BLACK
OUFIT CAN COME & POSE & SEE YOURSELF AS SUPERMODEL..

WHAT MAKES BLACK AS COLOR OF THE SEASON.. HAYWARD
ROCKS IT ALL
Mechanics
1. Buy one 4 pack of 330ml ( or 2 bottles of 650 ml) of Haywards
   Black and get a HBMIFF cap
2. Buy two 4 pack of 330 ml ( 4 bottles of 650 ml)of Haywards
   Black get a HBMIFF cap + 2 invites for the HBMIFF/curtain raiser
   event.
3. The Fashion Police will Raid on the selected Pubs on every
   weekend and will click pictures of the aspiring models fo HBIMFF
4. The Fashion Police will Be wearing Black Dress Same As NYPD.
5. Fashion Police will Raid 3 locations every weekend and daily on
   the selected Pubs
THANK YOU

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Fashion Police

  • 2. Haywards Black IMMF The basic concept of the whole event is to Raid various restaurants & bars in the town, and to arrest the most happening hunk from the crowd who will have a chance to walk with Prasad Bidappa & to model for Asif Shah’s Final collection which features the Haywards Black Line.
  • 4. At THE NIGHTCLUB The Party is on everybody is enjoying loud music & drinks and then all of a sudden the music stops . . . .
  • 5. THE IDEA The Crowd goes mad & starts yelling at DJ
  • 6. The Situation Gets Topsy - Turvy Crowd goes Astonished & Furious.
  • 7. THE SIREN BLOWS OFF EVERTHING COMES TO A STAND-STILL
  • 8. The Haywards Style Polize Raid The Style Polize approaches & announces Heyyy you people out here, the Haywards style polize is here for an arrest. The accused is among you but he is yet to be found.
  • 9. THE HUNT BEGINS The Style polize will get merged into the crowd & spot the accused for Haywards Black IMFF.
  • 10. THE ARREST The Style Polize will arrest exceptionally stylish accused & he will be clicked & handcuff with Haywards Style Polize team. Their snaps will be forwarded to Prasad Biddpa for his final selection
  • 11. THE GRAND DAY The lucky one will get a chance to walk on the ramp with the divas of fashion industry.
  • 13. The Mc Will Start asking Questions About Haywards Black Fashion Sample Questions Q. 1 What is the first thing that comes to your mind for the word “Black”? • A dark night sky. • Color of fashion. • Bombay blasts (Black Friday). • Vampires. Q. 2 Which kind of beer Haywards Black is? • Draught. • Stout. • Lager. • Solid.
  • 14. Q. 3 Which is the fashion capital of India? • Banglore. • Delhi. • Mumbai. • Manglore. Q. 4 What is fashion for You? • Glamour • Hard work • Excitement • Stiff competition. • Expression of haute couture • The clothed body. _______________________________________________________________ (Please give your own views, if any) Q. 5 What “Black” stands for in Fashion. • Style Icons. • Elegance at par. • Somberness (dark, shadow, serious). • Beast within you.
  • 15. Q. 6 At which part in India, Haywards Black had its debut launch? • Banglore. • Delhi. • Noida • Gurgaon Q. 7 According to you, who is the “Fashion Statement” in India? ………………………………………………………………………………………………… ………………………………………………………………………………………………… …………………………………………………………………………………………... (answer should be3 lines)
  • 16. Some More Questions HOTTEST COLOUR FOR FASHION OUTFITS - BLACK COOLEST WAY TO CHILL OUT WITH FASHION- THATS HAYWARDS. BEST WAY TO JOIN FASHION & BLACK -GET STARTED WITH HAYWARD. DO YOU HAVE THE BLACK IN YOU? ANY BODY WITH BLACK OUFIT CAN COME & POSE & SEE YOURSELF AS SUPERMODEL.. WHAT MAKES BLACK AS COLOR OF THE SEASON.. HAYWARD ROCKS IT ALL
  • 17. Mechanics 1. Buy one 4 pack of 330ml ( or 2 bottles of 650 ml) of Haywards Black and get a HBMIFF cap 2. Buy two 4 pack of 330 ml ( 4 bottles of 650 ml)of Haywards Black get a HBMIFF cap + 2 invites for the HBMIFF/curtain raiser event. 3. The Fashion Police will Raid on the selected Pubs on every weekend and will click pictures of the aspiring models fo HBIMFF 4. The Fashion Police will Be wearing Black Dress Same As NYPD. 5. Fashion Police will Raid 3 locations every weekend and daily on the selected Pubs