Business plan bikes point

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Short business plan

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  • 1. Zenith BIKERS POINT Abhishek(01) Chandrashekar(09) Hariprakash(12) Karthik(17) Naveen(37) Sandeep(40)
  • 2. OVERVIEW  Introduction  Market Analysis  Company  Promotion  Expansion  Financial Analysis
  • 3. INTRODUCTION  Need for own conveyance  Economic growth  Scarcity of public transport  Hikes in prices of public & private transport  To reach destination in time & save Energy and money.  Affordability- cars, bikes
  • 4. Cont…  Demographic issues: Two wheelers sales in India: 6.57 million -2004/05 7.50 million -2005/06 7.86 million -2007/08 10million by 2010  Annual growth rate of 8%
  • 5.  Penetration: 7% in Rural areas 24% in Urban market  Population in Hyderabad: According to census-Around 45,00,000 Percentage of bike holders-20%
  • 6. DRIVING FORCES BEHIND SALES &PURCHASES OF USED BIKES: SALES: Wants of the customer to change according to the trend. Situations like-Going abroad, Dissatisfaction with the performance etc. PURCHASES: Lack of Purchasing power for new bikes. Less usage.
  • 7. CONCEPT & MARKET ANALYSIS  What is the present condition of the 2nd ’s two wheeler Sales/Purchase Market?  Even though there are lot of competitors existing ,why are we again starting the 2nd ’s Automobile Sales/Purchase Business?  How will we distinguish ourselves from our competitors ?
  • 8. Present condition of the 2nd ’s Sales/Purchase Market.  Unreliable  When customer purchases bikes from company  Lack of the quality  Charging high price than the actual value of the product.  When customer sells their bikes to the company.  Very much undervaluation of the product.
  • 9.  As a result, 1.Customer is not able to get right value ,Apart from that he is being exploited. 2.Lack of trust 3 Consuming lot of time.
  • 10.  Earn the trust of customers by creating right value to the customer.  How will we create value to customers ? 1.For the customers who are selling their bikes to our company  We pay Reasonable market prices  Giving guidance about the bikes in the market if the customer has an idea to buy new one 2.For the customers who are purchasing from our company Quality product + Value added services
  • 11. ABOUT US  Creating value to the customers through purchasing and selling of used bikes along with Value added services.  Inventory of bikes to select  Best value  Complete customer satisfaction is top priority  Provide quality service after sales.
  • 12. Product MIX  2nd Hand bikes of different models.  Modification of New & 2nd hand bike’s  Services to the bikes
  • 13. Target customers & place Youth Middle & lower income group Narayanaguda,hyd
  • 14. Pricing strategy Negotiable based on the following aspects Model of the bike Market value of the bike No. of Years used
  • 15. Marketing strategies • Sales Strategy: Providing Free service of bikes for 6 months • Buying Strategy: Identity Card & Booklet Providing Free service for 6 Months (Once for 3 Months) online site for comparison of 2nd hand Bikes
  • 16. Promotions  Pamplets  Print Media  Online Marketing  SMS  Radio
  • 17. Expansion strategy  Forecasting of sales ,demand and profit  Expansion of business from Two-Wheelers to Cars .  Increasing  No of Operating branches  facility locations across the City  Expanding from Tier-1 cities to Tier-2 cities across A.P
  • 18.  Selling bikes on Behalf of Brand image  Promoting sales by providing EMI facility  Spreading Business from Cities to Rural People.  Continuous feedback from each and every customer for Total Satisfaction