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Need for own conveyance
Scarcity of public transport
Hikes in prices of public & private transport
To reach destination in time & save Energy and
Affordability- cars, bikes
Two wheelers sales in India:
6.57 million -2004/05
7.50 million -2005/06
7.86 million -2007/08
10million by 2010
Annual growth rate of 8%
7% in Rural areas
24% in Urban market
Population in Hyderabad:
According to census-Around 45,00,000
Percentage of bike holders-20%
DRIVING FORCES BEHIND SALES
&PURCHASES OF USED BIKES:
Wants of the customer to change according
to the trend.
Situations like-Going abroad, Dissatisfaction
with the performance etc.
Lack of Purchasing power for new bikes.
CONCEPT & MARKET
What is the present condition of the 2nd
wheeler Sales/Purchase Market?
Even though there are lot of competitors
existing ,why are we again starting the 2nd
Automobile Sales/Purchase Business?
How will we distinguish ourselves from our
Present condition of the 2nd
When customer purchases bikes from company
Lack of the quality
Charging high price than the actual value of
When customer sells their bikes to the company.
Very much undervaluation of the product.
As a result,
1.Customer is not able to get right value ,Apart from
that he is being exploited.
2.Lack of trust
3 Consuming lot of time.
Earn the trust of customers by creating right value to
How will we create value to customers ?
1.For the customers who are selling their bikes to our
We pay Reasonable market prices
Giving guidance about the bikes in the market if the
customer has an idea to buy new one
2.For the customers who are purchasing from our
Quality product + Value added services
Creating value to the customers through
purchasing and selling of used bikes along
with Value added services.
Inventory of bikes to select
Complete customer satisfaction is top priority
Provide quality service after sales.
Hand bikes of different models.
Modification of New & 2nd
Services to the bikes
Target customers & place
Middle & lower income group
Negotiable based on the following aspects
Model of the bike
Market value of the bike
No. of Years used
• Sales Strategy:
Providing Free service of bikes for 6
• Buying Strategy:
Identity Card & Booklet
Providing Free service for 6 Months
(Once for 3 Months)
online site for comparison of 2nd
Forecasting of sales ,demand and profit
Expansion of business from Two-Wheelers to Cars .
No of Operating branches
facility locations across the City
Expanding from Tier-1 cities to Tier-2 cities across
Selling bikes on Behalf of Brand image
Promoting sales by providing EMI facility
Spreading Business from Cities to Rural
Continuous feedback from each and every
customer for Total Satisfaction