Mother and child care a concept of tele health

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A concept presentation to show as how Tele Healthcare services be a boon to Mother and Child Care, specifically in Indian context.

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Mother and child care a concept of tele health

  1. 1. Mind is like a Parachute, it works only when it is Open………………. Dalai LamaMother and Child Care Your KPO Partner in Healthcare And HR Domain www.openmind.in rakhi@openmind.in 1
  2. 2. Need for Serviceswww.openmind.in rakhi@openmind.in 2
  3. 3. Why Services?www.openmind.in rakhi@openmind.in 3
  4. 4. Prior Project Work• Answered the fundamental question- “Whether there is a need for services or not?”• Sharply defined the target audience in terms of demographics and psychographics. www.openmind.in rakhi@openmind.in 4
  5. 5. Phase-I Hypothesis Testing www.openmind.in rakhi@openmind.in 5
  6. 6. Process SynopsisHypothesis- There are areas where mothers need lot of information and assistance www.openmind.in rakhi@openmind.in 6
  7. 7. A Mother speaks…… www.openmind.in rakhi@openmind.in 7
  8. 8. " I was completely lost for the firstFurzeen , Mother of 15 week after Labor about what to domonths old with the baby, Since the period of " I need to contact somebody for emergency, I cannot call my maternity leave is only 3 months, doctor at 12o clock in the I have to learn everything about night" babycare as soon as possible and also find a good caretaker for her" "Since I am working, I Nilufer, Mother of 9"Rather than a lot of want that my husband months oldinformation here and should also be able to take care of the baby "I often forget thethere I would prefer if I sometimes when the vaccinationcan find everything in situation arises". schedule for myone place“. Lot of sites child and have tocreate confusion so if I take leave as thecan find all the important clinic is far away"information at one place Bipasha Das, Mother of 2 months old "You go to the doctor, they "There is a lot of information available dismiss it as "hota haih" but but it is very general, I was looking for I believe that everybodys specific problems sometimes closer to problem is different and the my situation which I did not get on any symptoms are different, sites. Google throws up a lot of sites even the sites give generic once I search, but the content is info, each pregnancy is borrowed or in context of some unique and the woman European, American countries. www.openmind.in rakhi@openmind.in should feel that way" 8
  9. 9. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 9
  10. 10. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 10
  11. 11. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 11
  12. 12. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 12
  13. 13. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 13
  14. 14. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 14
  15. 15. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 15
  16. 16. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 16
  17. 17. To Summarize in Brief….Most Informationneeds start here Pregnancy Childbirth & Infant Baby Toddler Focus Shifts from Mother to baby www.openmind.in rakhi@openmind.in 17
  18. 18. To Summarize in Brief….Needs at each stage Pregnancy Childbirth & Infant Baby Toddler Dealing w ith LabourExercise routines Pains Dietary Advice Dietary AdviceDealing w ith morningsickness Handling the new born Dressing Handling TantrumsDietary planning Exercise routines Outdoors PlayingTypes of childbirth Breast f eeding Weaning Saf e toys Bottlef eeding & f ormulaEmotional support milk Playing Toilet TrainingAvailability of Balancing Work andmaternity clothes Introduction to solids Teething home Getting back toChildbirth kit Baby proof Homes w ork Finding Creches Immunisation Schedule Balancing Work andHealth check ups and reminders home Child Psychology Health check ups Finding Creches Talking www.openmind.in rakhi@openmind.in 18
  19. 19. Phase II- A service concept www.openmind.in rakhi@openmind.in 19
  20. 20. Mother and Child Premium ServicesA complete support service during pregnancy and motherhood. This package gives you:- CORE SERVICE COMPONENTSIn addition to the above services, ADD-ON SERVICES (cherry on the cake) Service Entry Points www.openmind.in rakhi@openmind.in 20
  21. 21. Process Synopsis www.openmind.in rakhi@openmind.in 21
  22. 22. Service Prioritization Extremely ImportantA complete list of services Somewhat important Less Important www.openmind.in rakhi@openmind.in 22
  23. 23. Delivery MechanismA complete list of services www.openmind.in rakhi@openmind.in 23
  24. 24. ExtremelyImportant Results…..Core Services www.openmind.in rakhi@openmind.in 24
  25. 25. Expert advice anytime anywhere• More than 52% women rated it as critical• Women said that phone is faster than online and it is easy to communicate details on phone. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 25
  26. 26. Vaccination Calendar, SMS alert and development tracker• Emerged as second most critical service , about 67% women rated it as extremely important• Mothers want the SMS alert to be supplemented by a immunization calendar in print + online Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 26
  27. 27. Diet and exercise to follow during pregnancy and after childbirth for the women•Many women stressed upon the•Workshops are better as they are•Books are good for ready Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 27
  28. 28. Tips for the “would be father” to help the mother• This service is critical or somewhat important to 88% of the women interviewed.• According to them men are reluctant to read books, so for them one time session/workshop is the best. Tele Help when needed will be cherry on the cake Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 28
  29. 29. Emotional support during pregnancy•Among the most critical with 60%of the women selecting it asextremely important duringpregnancy.•Workshops/ Counseling sessionsvoted as the best way to handlethis.•To be supplemented by onlinearticles.•Tele Support can play animportant role Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 29
  30. 30. SummaryRank Service Service Description Mode of Delivery Most Preferred Supplementary Medium Medium1 Expert advice 24X7 helpline service Phone Online anytime Call back by expert if the anywhere situation demands2 Vaccination Immunization Schedule of Phone Online Calendar with your child maintained SMS alert SMS alert before due date3 Trimester 3 To tell about daily baby Workshops, Books Workshops for care regime Phone both parents Tips for the father4 Counseling  handling mood swings Workshops, Online Sessions for during pregnancy Phone women A form to interact with women going through same www.openmind.in rakhi@openmind.in 30 phase
  31. 31. Somewhatimportant Makes my life easy… Good to have Add-on services www.openmind.in rakhi@openmind.in 31
  32. 32. Latest information on childbirth and baby care• 52% of the women said though not critical yet important .• 69% expressed that Phone is the best medium to access as it is fastest.• To be supplemented by print for reference when cannot go online. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 32
  33. 33. Directory services• 79% of women agreed that a areawise list of: Pediatricians Gynaecologist Maternity homesis very important especially for first time mothers• “Phone is the best way to access it”- more than 60% mothers said this.• Should also be available online Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 33
  34. 34. Information on feeding patterns introduction to solids and allergies• 40% of the women agreed that it is critical to know all this but more relevant from 0-1 year.• 69% stated that a magazine or a book and Phone is the best way to deliver this information supplemented by online articles. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 34
  35. 35. Information on teething, weaning and potty training• 42% of the women agreed that it is important to know all this but more relevant from 1-3 year.• 65% stated that a magazine or a book is the best way to deliver this information supplemented by online articles and Phone line. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 35
  36. 36. SnapshotRank Service Service Description Mode of Delivery Most Preferred Supplementary Medium Medium1 Latest Monthly newsletter or Books, Phone Online information on magazine with latest updates childbirth and If available in India, how baby care and where to access it2 Directory City and Area wise contact Phone Online services numbers of gynacs, pediacs, maternity homes, day care centers, Prenatal classes3 Information Easy to cook nutritious Books, Phone Indian recipes for the baby Information on feeding Online patterns, introduction to solids, allergies Information on teething, weaning, potty training www.openmind.in rakhi@openmind.in 36

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