Mind is like a Parachute, it works only when it is Open………………. Dalai LamaMother and Child Care Your KPO Partner in Healthc...
Need for Serviceswww.openmind.in rakhi@openmind.in   2
Why Services?www.openmind.in rakhi@openmind.in   3
Prior Project Work•   Answered the fundamental question- “Whether there is a need for services or not?”•   Sharply defined...
Phase-I Hypothesis Testing     www.openmind.in rakhi@openmind.in   5
Process SynopsisHypothesis- There are areas where mothers need lot of information and assistance                          ...
A Mother speaks…… www.openmind.in rakhi@openmind.in   7
" I was completely lost for the firstFurzeen , Mother of 15                                                           week...
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   9
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   10
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   11
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   12
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   13
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   14
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   15
Set of services as per the need gap identified               www.openmind.in rakhi@openmind.in   16
To Summarize in Brief….Most Informationneeds start here        Pregnancy       Childbirth & Infant                 Baby   ...
To Summarize in Brief….Needs at each stage        Pregnancy       Childbirth & Infant                  Baby               ...
Phase II- A service concept       www.openmind.in rakhi@openmind.in   19
Mother and Child                        Premium ServicesA complete support service during pregnancy and motherhood. This p...
Process Synopsis www.openmind.in rakhi@openmind.in   21
Service Prioritization                                                     Extremely                                      ...
Delivery MechanismA complete list of     services                     www.openmind.in rakhi@openmind.in   23
ExtremelyImportant                 Results…..Core Services            www.openmind.in rakhi@openmind.in   24
Expert advice anytime anywhere• More than 52% women  rated it as critical• Women said that phone  is faster than online an...
Vaccination Calendar, SMS alert and development tracker• Emerged as second most  critical service , about  67% women rated...
Diet and exercise to follow during pregnancy and            after childbirth for the women•Many women stressed upon the•Wo...
Tips for the “would be father” to help the mother• This service is critical or  somewhat important to 88% of  the women in...
Emotional support during pregnancy•Among the most critical with 60%of the women selecting it asextremely important duringp...
SummaryRank Service          Service Description                      Mode of Delivery                                    ...
Somewhatimportant            Makes my life easy… Good to have                   Add-on services              www.openmind....
Latest information on childbirth and baby care• 52% of the women said though  not critical yet important .• 69% expressed ...
Directory services•   79% of women agreed that a    areawise list of:    Pediatricians    Gynaecologist    Maternity homes...
Information on feeding patterns introduction to              solids and allergies•   40% of the women agreed that it is   ...
Information on teething, weaning and potty training•   42% of the women agreed that it is    important to know all this bu...
SnapshotRank Service           Service Description                       Mode of Delivery                                 ...
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Mother and child care a concept of tele health

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A concept presentation to show as how Tele Healthcare services be a boon to Mother and Child Care, specifically in Indian context.

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Mother and child care a concept of tele health

  1. 1. Mind is like a Parachute, it works only when it is Open………………. Dalai LamaMother and Child Care Your KPO Partner in Healthcare And HR Domain www.openmind.in rakhi@openmind.in 1
  2. 2. Need for Serviceswww.openmind.in rakhi@openmind.in 2
  3. 3. Why Services?www.openmind.in rakhi@openmind.in 3
  4. 4. Prior Project Work• Answered the fundamental question- “Whether there is a need for services or not?”• Sharply defined the target audience in terms of demographics and psychographics. www.openmind.in rakhi@openmind.in 4
  5. 5. Phase-I Hypothesis Testing www.openmind.in rakhi@openmind.in 5
  6. 6. Process SynopsisHypothesis- There are areas where mothers need lot of information and assistance www.openmind.in rakhi@openmind.in 6
  7. 7. A Mother speaks…… www.openmind.in rakhi@openmind.in 7
  8. 8. " I was completely lost for the firstFurzeen , Mother of 15 week after Labor about what to domonths old with the baby, Since the period of " I need to contact somebody for emergency, I cannot call my maternity leave is only 3 months, doctor at 12o clock in the I have to learn everything about night" babycare as soon as possible and also find a good caretaker for her" "Since I am working, I Nilufer, Mother of 9"Rather than a lot of want that my husband months oldinformation here and should also be able to take care of the baby "I often forget thethere I would prefer if I sometimes when the vaccinationcan find everything in situation arises". schedule for myone place“. Lot of sites child and have tocreate confusion so if I take leave as thecan find all the important clinic is far away"information at one place Bipasha Das, Mother of 2 months old "You go to the doctor, they "There is a lot of information available dismiss it as "hota haih" but but it is very general, I was looking for I believe that everybodys specific problems sometimes closer to problem is different and the my situation which I did not get on any symptoms are different, sites. Google throws up a lot of sites even the sites give generic once I search, but the content is info, each pregnancy is borrowed or in context of some unique and the woman European, American countries. www.openmind.in rakhi@openmind.in should feel that way" 8
  9. 9. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 9
  10. 10. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 10
  11. 11. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 11
  12. 12. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 12
  13. 13. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 13
  14. 14. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 14
  15. 15. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 15
  16. 16. Set of services as per the need gap identified www.openmind.in rakhi@openmind.in 16
  17. 17. To Summarize in Brief….Most Informationneeds start here Pregnancy Childbirth & Infant Baby Toddler Focus Shifts from Mother to baby www.openmind.in rakhi@openmind.in 17
  18. 18. To Summarize in Brief….Needs at each stage Pregnancy Childbirth & Infant Baby Toddler Dealing w ith LabourExercise routines Pains Dietary Advice Dietary AdviceDealing w ith morningsickness Handling the new born Dressing Handling TantrumsDietary planning Exercise routines Outdoors PlayingTypes of childbirth Breast f eeding Weaning Saf e toys Bottlef eeding & f ormulaEmotional support milk Playing Toilet TrainingAvailability of Balancing Work andmaternity clothes Introduction to solids Teething home Getting back toChildbirth kit Baby proof Homes w ork Finding Creches Immunisation Schedule Balancing Work andHealth check ups and reminders home Child Psychology Health check ups Finding Creches Talking www.openmind.in rakhi@openmind.in 18
  19. 19. Phase II- A service concept www.openmind.in rakhi@openmind.in 19
  20. 20. Mother and Child Premium ServicesA complete support service during pregnancy and motherhood. This package gives you:- CORE SERVICE COMPONENTSIn addition to the above services, ADD-ON SERVICES (cherry on the cake) Service Entry Points www.openmind.in rakhi@openmind.in 20
  21. 21. Process Synopsis www.openmind.in rakhi@openmind.in 21
  22. 22. Service Prioritization Extremely ImportantA complete list of services Somewhat important Less Important www.openmind.in rakhi@openmind.in 22
  23. 23. Delivery MechanismA complete list of services www.openmind.in rakhi@openmind.in 23
  24. 24. ExtremelyImportant Results…..Core Services www.openmind.in rakhi@openmind.in 24
  25. 25. Expert advice anytime anywhere• More than 52% women rated it as critical• Women said that phone is faster than online and it is easy to communicate details on phone. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 25
  26. 26. Vaccination Calendar, SMS alert and development tracker• Emerged as second most critical service , about 67% women rated it as extremely important• Mothers want the SMS alert to be supplemented by a immunization calendar in print + online Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 26
  27. 27. Diet and exercise to follow during pregnancy and after childbirth for the women•Many women stressed upon the•Workshops are better as they are•Books are good for ready Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 27
  28. 28. Tips for the “would be father” to help the mother• This service is critical or somewhat important to 88% of the women interviewed.• According to them men are reluctant to read books, so for them one time session/workshop is the best. Tele Help when needed will be cherry on the cake Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 28
  29. 29. Emotional support during pregnancy•Among the most critical with 60%of the women selecting it asextremely important duringpregnancy.•Workshops/ Counseling sessionsvoted as the best way to handlethis.•To be supplemented by onlinearticles.•Tele Support can play animportant role Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 29
  30. 30. SummaryRank Service Service Description Mode of Delivery Most Preferred Supplementary Medium Medium1 Expert advice 24X7 helpline service Phone Online anytime Call back by expert if the anywhere situation demands2 Vaccination Immunization Schedule of Phone Online Calendar with your child maintained SMS alert SMS alert before due date3 Trimester 3 To tell about daily baby Workshops, Books Workshops for care regime Phone both parents Tips for the father4 Counseling  handling mood swings Workshops, Online Sessions for during pregnancy Phone women A form to interact with women going through same www.openmind.in rakhi@openmind.in 30 phase
  31. 31. Somewhatimportant Makes my life easy… Good to have Add-on services www.openmind.in rakhi@openmind.in 31
  32. 32. Latest information on childbirth and baby care• 52% of the women said though not critical yet important .• 69% expressed that Phone is the best medium to access as it is fastest.• To be supplemented by print for reference when cannot go online. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 32
  33. 33. Directory services• 79% of women agreed that a areawise list of: Pediatricians Gynaecologist Maternity homesis very important especially for first time mothers• “Phone is the best way to access it”- more than 60% mothers said this.• Should also be available online Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 33
  34. 34. Information on feeding patterns introduction to solids and allergies• 40% of the women agreed that it is critical to know all this but more relevant from 0-1 year.• 69% stated that a magazine or a book and Phone is the best way to deliver this information supplemented by online articles. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 34
  35. 35. Information on teething, weaning and potty training• 42% of the women agreed that it is important to know all this but more relevant from 1-3 year.• 65% stated that a magazine or a book is the best way to deliver this information supplemented by online articles and Phone line. Source : Consumer Interviews (pregnant women + mothers of babies 0-3 years of age = 50) www.openmind.in rakhi@openmind.in 35
  36. 36. SnapshotRank Service Service Description Mode of Delivery Most Preferred Supplementary Medium Medium1 Latest Monthly newsletter or Books, Phone Online information on magazine with latest updates childbirth and If available in India, how baby care and where to access it2 Directory City and Area wise contact Phone Online services numbers of gynacs, pediacs, maternity homes, day care centers, Prenatal classes3 Information Easy to cook nutritious Books, Phone Indian recipes for the baby Information on feeding Online patterns, introduction to solids, allergies Information on teething, weaning, potty training www.openmind.in rakhi@openmind.in 36

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