LIFE WITH SOCIAL NETWORKING WEBSITES                               By: Khawaja Naveed HaiderTechnology is really changing ...
the good source of information sharing. People share what they like. Information canspread really fast with these social n...
References: ●   Gate, J. (2009). "The Impact of Social Networking Sites to People."     eZinearticles. ●   Lenhart, A., P....
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Life with social networking websites

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What could be the life of you with the social networking websites? What could be the impact and how it is very helpful in our society? Why it has become an essential part of our virtual personality and society?

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Life with social networking websites

  1. 1. LIFE WITH SOCIAL NETWORKING WEBSITES By: Khawaja Naveed HaiderTechnology is really changing day by day. It doesn’t only bring ease to your life but itis also trying to develop your another personality which is virtual personality. We call itthe personality of the one on the internet. People are not social in their actual life butthey are more social on the internet. Social networking site is the online place wherepeople come to make their profile based on their personalities and make friends byadding new and existing friends in their lives. I won’t be wrong if I say that these socialnetworking sites really changed our personalities in good and bad ways and they arevery popular among almost every age group. But why not think positive? The famoussocial networking websites are Facebook, MySpace, and Twitter etc…To create the base of my topic, I would like to quote the facts of Americans using socialnetworking websites. ● 55% of online teens have created a personal profile online, and 55% have used social networking sites like MySpace or Facebook. ● 66% of teens who have created a profile say that their profile is not visible to all internet users. ● 48% of teens visit social networking websites daily or more often; 26% visit once a day, 22% visit several times a day. ● 70% of older girls have used an online social network compared with 54% of older boys, and 70% of older girls have created an online profile, while only 57% of older boys have done so. (Lenhart, Internet et al. 2007)The purpose of using the social networking websites can be different for each one ofus. May be you use social networking website for fun and the other one is using it fornetworking. May be somebody say waste of time about me and probably mostly dothink the same.The above story is about the USA. Now what is happening in our country is kind ofsame as USA. The trend is changing. Number of people is increasing day by daywho use internet. We can easily observe that how the many companies of internethave introduced the new internet packages in which mobile companies are alsoincluded. The TV commercials of mobile internet are also created on the basis of socialnetworking websites. Our young generation is totally crazy about it. There are severalentertainment features that these social networking sites have for its users. A goodexample for this is Facebook.com. It offers picture, status, videos and notes sharingwith your friends who keeps you updated all the time. But at the same time, it is also
  2. 2. the good source of information sharing. People share what they like. Information canspread really fast with these social networking sites. Not only young but people of oldage are also the part of these social networking websites. If you go for advance search,you will find many people who are married and their children are also using these sites.It is all about the way of thinking and attitude towards the technology. You can find BillGates, Sania Mirza, Ali Zafar, Barack Obama and many other famous celebrities who arein touch with their fans on the twitter and Facebook. (Gate 2009)It doesn’t helpful for teens only but many organizations are using it for their businessand customer relationship management. It can be amazing for you but it is true. It willbe very helpful for people who are in a community or in an organization. With morethan 68 million active users of Facebook.com, organizations are looking for to tap intothe relationship development potential. In April 2006, Facebook opened its registrationprocess to organizations, and more than 4000 organizations joined within 2 weeks.Public relations-oriented blogs and trade publications have promoted these sites asrelationship building gear. Social networking makes their CRM process easier as it isvery hard to tackle and handle hundreds of customers and potential customers. It canbe done with a single click and they are done with their work. There are many Pakistanicompanies who are implementing the same thing like Stoneage, Levi’s Pakistan, HSY,Maria B and many others. (Waters, Burnett et al. 2009)Many people think that how these sites are going to earn money even we don’t paythem anything for making our account. The answer for this question is really simple.These websites offer the platform to other websites to add their applications. Thenthese social networking websites charge for them. These social networking websitesalso offer the virtual money which is needed to play online games. One more amazingthing about it is that whatever you’re surfings on the internet or you have accounton other social networking website; you can connect your website with other socialnetworking website. It helps every sector of life to update their fans. Like you canconnect your twitter account with Facebook and MySpace. Now every time you updateyour status on twitter, it will automatically update your other accounts too. In this way,businesses can reach to more customers and entertainers can reach to more fans.(Rutledge 2008)Thus it helps you in every way. Our modern generation has introduced us manychanges and impacts through technology. These are what build up our everyday lives.It can be good or bad in some ways, but we can never deny that their changes havereally been a part of our society. Technology enables us to have another personality.
  3. 3. References: ● Gate, J. (2009). "The Impact of Social Networking Sites to People." eZinearticles. ● Lenhart, A., P. Internet, et al. (2007). Social networking websites and teens: An overview, Pew/Internet. ● Rutledge, P. (2008). The truth about profiting from social networking, Que Pub. ● Waters, R., E. Burnett, et al. (2009). "Engaging stakeholders through social networking: How nonprofit organizations are using Facebook." Public Relations Review 35(2): 102-106.

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