NEGATIVE SEOWhat Is Negative SEO & How To Protect Yourself
What is Negative SEO It is the reverse version of Search Engine Optimization. The aim of SEO is to increase a sites visibility in SERP. Whereas Negative SEO is to reduce the site ranking in search result page.
Why Use Negative SEO?Three main cases: To downgrade your competitors sites. To bury bad news about yourself of your company. Targeted Negative SEO(TNS) attack on the website.
How to defend yourself against Negative SEO Make sure by checking Bing & Google Webmaster tools regularly. By checking your email address and react to notifications emails properly. If you are hit by virus or malware try to get your website back to online as soon as possible. Remove potentially damaging material from your website and in social media pages fix any pages that might have bad links on them.
If Distributed denial of services(DDOS) attack occur means inform to your web host as they can do something to mitigate the damage. Use reconsideration request if you have been penalized. Try to identify the source. sometimes of fence is the best defence and if you can prove that a competitor is damaging your websites revenue, you may have grounds to sue. Try to develop solid site structure Clean link profile Create website design with useful content.
How is Negative SEO done Adding the offending content into your site by hacking Google bowling This is the technique designed to remove a site from SERP my making Google itself believe that the site is spammy. Google bowling can be done by following two ways.1.Adding link to the site from lots of bad neighborhoods this link forms automatically generated spammy pages.
2. Find a page on your competitors website which have dynamic URL and hacking that page by making some changes in their competitor url like http:mycompetitor.com/index.php?page=11 change this into http:mycompetitor/index.php?page=12 but has the same content then this changes will be showing your site as a vulnerable to google bowling by URL manipulation.
CLICK FRAUD: Click on the competitor website advertise to use up to their budget or limit and affect the number of genuine visitors of them. But google is really good to detect these kind of hacking so no more impact for this method of Negative SEO.
ADSENSE BANNING: This is also similar like click fraud that clicking competitor adverts on their site many times until the adsense account get suspended.
BLACK SOCIAL BOOKMARKING: Creating lots of bogus social media accounts like Facebook, Twitter, Google+ by using this creating and posting spammy links to target sites.
FALSE DUPLICATE CONTENT: Getting content from competitor page and post on your page before the competitor page crawled in google so that your page is 1st crawled and that competitor page considered as a spam.
Conclusion The only way to get safe from Negative SEO is we should update our site by making regular content reviews and backlink checks should be part of your strategy of Positive SEO.