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Pepsi
Max
4Max
Briefing
Generate brand awareness around Pepsi Max and reach a max
of people. The baseline “Max Your Life” has to be clearly
communicated
Central idea
From “Max your life” to “Max
your game”. The famous game
Connect 4 was brought to life

The campaign was developed in
3 parts

Under cover: people could play
the game on a specially build
website. During this period
Pepsi Max wasn’t mentioned
Central idea
Reveal: Frank Molnar revealed that Pepsi Max was behind the game
in his show Gunk on TMF. The final: the best online players
competed with each other on a live event
Results
Numerous articles in the
           newspapers

    Lots of PR coverage

   Best of Activation 08:
   Gold Advertisers Jury
    Bronze creative jury
             Press award

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Pepsi 4Max

  • 2. Briefing Generate brand awareness around Pepsi Max and reach a max of people. The baseline “Max Your Life” has to be clearly communicated
  • 3. Central idea From “Max your life” to “Max your game”. The famous game Connect 4 was brought to life The campaign was developed in 3 parts Under cover: people could play the game on a specially build website. During this period Pepsi Max wasn’t mentioned
  • 4. Central idea Reveal: Frank Molnar revealed that Pepsi Max was behind the game in his show Gunk on TMF. The final: the best online players competed with each other on a live event
  • 5. Results Numerous articles in the newspapers Lots of PR coverage Best of Activation 08: Gold Advertisers Jury Bronze creative jury Press award