Navajo
Stichting Marketing Congress

Briefing
Navajo, the experience-activation bureau of the BBDO-group, decided
to show their work and the high degree of service for its clients at the
Authenticity Congress organized by Stichting Marketing.

Central idea
Don’t build the next conventional stand, but
create VIP toilets.

Results
• Rest rooms were the
coziest place that day
• People stayed talking to
each other
• More than 300 business
cards were collected
(which means 1 every 2 minutes)