TMFORUM MANAGEMENT WORLD
IDENTITY AS A SERVICE
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Consumer Identity Management
5/14/2013 2
Fortune 1000
Emp...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
The Basics - What is an Identity?
…a unique person, produ...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Identity = Personal Data
5/14/2013 4
Individual
Preferenc...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Identity as Enabler, Currency, and Product
• Identity dri...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Identity is Valuable but Carries Risk
Monetization Data P...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Identity Economy Business Cases
5/14/2013 7
Permission-Ba...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Permission-Based Targeted Marketing
“If we can share your...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
“You’re Verified!”
“I’m signing up.”
Partial &
Un-trusted...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Identity Bank
“If we can share your data,
you’ll get comp...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Privacy-as-a-Service
Transparency, Choice, & Control
5/14...
• Copyright 2013. UnboundID Confidential. All Rights Reserved. •
Privacy-as-a-Service
Humanize and Operationalize Privacy
...
UnboundID is a leading platform provider for identity services enabling companies
to dynamically manage, protect, and shar...
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Tmw20098 land

  1. 1. TMFORUM MANAGEMENT WORLD IDENTITY AS A SERVICE
  2. 2. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Consumer Identity Management 5/14/2013 2 Fortune 1000 Employees 62 million IDs $4B market Facebook Users 1 billion IDs Mobile Subscribers 5.2 billion IDs Citizens 7.0 billion Consumer Identity 100+ billion IDs
  3. 3. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • The Basics - What is an Identity? …a unique person, product, or device – All the data/attributes associated with it—dynamic (location) and static (gender) – Across all channels (In store, Online, Mobile) 5/14/2013 3 In Store experience Shopping for X category and comparing Y products, adding Z products to the basket Online experience Searching retailer website for X category of products with Y features and Z price Mobile experience Surfing for price comparisons, reviews, and features on X products at Y location
  4. 4. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Identity = Personal Data 5/14/2013 4 Individual Preferences  Favorite brands  Taste in music  Interests  … Acquired Attributes  Address  Medical record  Purchase history  … Inherent Characteristics  Date of birth  Gender  Nationality  … What does she like? What did she do? What does she come from? Digital Identity Sum of all the digitally available data about an individual
  5. 5. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Identity as Enabler, Currency, and Product • Identity drives revenue by serving 3 roles: – Enabler: companies are building rich, personalized products and services – Currency: users can trade their identity data for value – Product: companies will sell identity data as a product 5/14/2013 5
  6. 6. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Identity is Valuable but Carries Risk Monetization Data Privacy Stronger legal enforcement Increased potential for brand damage Higher consumer awareness/interest Attribute Exchange & Federation Personalization & Cross-sell 5/14/2013 6 ?
  7. 7. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Identity Economy Business Cases 5/14/2013 7 Permission-Based Marketing Supplier of real-time profile data to advertising engines Identity Broker A market maker for companies that want to exchange identity assets Identity Bank A secure, privacy-driven solution for managing personal data Privacy-as-a-Service Real time attributes driving service interaction
  8. 8. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Permission-Based Targeted Marketing “If we can share your data, you’ll get a discount” “Great!” Policy: Has resource owner {the consumer} consented to allow client {advertiser} to access {profile, preferences, location, presence} for this purpose {scope(s)}? Advertising Brands • Profile • Presence • Location • Preferences 5/14/2013 8 Targeted Advertisement 1 2 3 4
  9. 9. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • “You’re Verified!” “I’m signing up.” Partial & Un-trusted Data “Please verify her identity and risk score” “90% certainty and low-risk” Identity Broker: Authentication as a Service 5/14/2013 9 Monetized Exchange of Identity Data for Enhanced Security: • Knowledge-based Authentication • Identity Proofing • Geofencing
  10. 10. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Identity Bank “If we can share your data, you’ll get compensated” “I’m signing up.” “Great!” Monetized Exchange of Identity Data: * Profile * Presence * Preferences Turn your customer data into a valuable asset, instead of a privacy liability • Put the user in control of what’s OK to share • Faster time-to-market for Opt-In/Opt-Out • Enabled personalized 1:1 marketing versus aggregated anonymized • Become a trusted broker of consumers’ attributes Retail Finance Healthcare 5/14/2013 10
  11. 11. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Privacy-as-a-Service Transparency, Choice, & Control 5/14/2013 11 My Privacy Preferences: • Consent • Preferences • Personal Data Informed Consent • JIT • Contextualized
  12. 12. • Copyright 2013. UnboundID Confidential. All Rights Reserved. • Privacy-as-a-Service Humanize and Operationalize Privacy 5/14/2013 12 1 Regulations Consumer Consent Internal Policies 2
  13. 13. UnboundID is a leading platform provider for identity services enabling companies to dynamically manage, protect, and share real-time customer identity data across cloud, mobile and social applications. Our solutions help companies provide cross- organizational visibility into individual customer value, preferences and desires over time while delivering the assurance that companies and their customers need to share and manage identity data in secure and open environments. Ultimately, UnboundID helps companies maximize average revenue per customer by responding to changing identities over their lifetime. For more information, see www.unboundid.com. CLARITY TRUST REVENUE

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