Social media monitoring

Are you listening????

About Tag-On
Tag-On is a Social Media consultancy firm that specializes in providing customized solutions that drive brand awareness, increase customer engagement, help product innovation, market research, and more…
Tag-On is owned by Navah Hochstein, holding a strong track record of over 10 years with international business experience, working for Oil&Gas and telecom companies in commercial roles: marketing communication/analysis.

The monitoring process in 3 simple steps
Are you listening to what your customers are saying about you and your services on social media sites?
Step 1: Based on your objectives - decide what you are going to measure.
Step 2: Select the monitoring tools
Step 3: Evaluate and respond on a personal level

Step 1: What are you going to measure?
Number of followers/group members: Are they sharing your information
What are people saying about your company/services/ products: twitter #hashtags, facebook wall. And more…
How many times have people viewed your links (Biturl)
Are they enthusiastic about what you wrote (Facebook like button, was this information helpful button)
What do people think about your company
(Voting sites such as yelp review)
Some examples

Step 2: Select your monitoring tools
There are various tools that can be used. Free tools (such as howsociable) and paid tools (such as Radian6, meltwaterbuzz, and buzz capture).
The key is to:
Find the key words and phrases that people use to describe your company, products and/or services
Select multiple tools for measuring different things, according to the desired objective

Example of a free monitoring tool: HowSociable.com

Example of a free monitoring tool: Addict-o-matic

Example of a free monitoring tool: SocialMention

Step 3: Evaluate and respond
Evaluate and respond to the information on a personal level
Send thank you notes for positive feedback and sharing of information
Handle complaints - Ask questions, take the appropriate action
Create a conversation
Do not ignore !!!!

Hands On experience
Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader . Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.
Scan Google Alerts ( 1.5 minutes ): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!
Check Facebook stats ( 1 minute ): Visit your Company Page's Facebook Insights. This can be found by clicking "more" under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.
Answer Industry-related LinkedIn questions ( 3 minutes ): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.
Use Google Reader to check Flickr, Delicious, Digg and others ( 2.5 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!
Source: http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx Example of monitoring your Social Media Presence in 10 Minutes a Day !!!!

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Social media monitoring

by Navah Hochstein on Jul 09, 2010

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Social media monitoring — Presentation Transcript