Agenda Ranking Most Profitable Industry World Ranking (2006) World Ranking (2005) Entertainment Industry Biggest Company (by employees) Ranking – Summary Walt Disney Company Disney Website … (www.disney.com) Disney Mission Disney Vision Disney History Disney Synopsis Disney Philosophy Business Diversity Something’s New Competitors Criticism Famous Characters

Agenda

Ranking

Most Profitable Industry

World Ranking (2006)

World Ranking (2005)

Entertainment Industry

Biggest Company (by employees)

Ranking – Summary

Walt Disney Company

Disney Website … (www.disney.com)

Disney Mission

Disney Vision

Disney History

Disney Synopsis

Disney Philosophy

Business Diversity

Something’s New

Competitors

Criticism

Famous Characters

Most Profitable Industry 16 th biggest industry

16 th biggest industry

World Ranking (2006) Walt Disney at 63 rd position in 2006

Walt Disney at 63 rd position in 2006

Earlier Ranking (2005) Walt Disney at 54 th position in 2005

Walt Disney at 54 th position in 2005

Entertainment Industry Walt Disney the 2 nd biggest entertainment company of the world

Walt Disney the 2 nd biggest entertainment company of the world

Biggest Company (by Employees) Walt Disney the 40 th biggest company having 133,000 employees

Walt Disney the 40 th biggest company having 133,000 employees

Ranking - Summary Most Profitable Industry Ranking : 16 World Ranking (2006) : 63 World Ranking (2005) : 54 Entertainment Industry Ranking : 02 Biggest Companies (by employees) : 40

Most Profitable Industry Ranking : 16

World Ranking (2006) : 63

World Ranking (2005) : 54

Entertainment Industry Ranking : 02

Biggest Companies (by employees) : 40

Disney Website … www.disney.com

Disney Mission Mission Statement “ the Walt Disney company is committed to balancing environmental stewardship with its corporate goals and operations throughout the worlds”

Mission Statement

“ the Walt Disney company is committed to

balancing environmental stewardship

with its

corporate goals and operations throughout the worlds”

Disney Vision Vision Statement “ to make people happy”

Vision Statement

“ to make people happy”

Disney History – Walt Disney 1927: Creation of Mickey Mouse, originally named Mortimor Mouse 1928: ‘Plan Crazy’ the first Super hit Mickey’s cartoon, followed by ‘Steamboat Willy’ 1937: Full length cartoon ‘Snow White and the Seven Dwarfs’, released on his 60 th birthday 1955: Disneyland open to the public

1927: Creation of Mickey Mouse, originally named Mortimor Mouse

1928: ‘Plan Crazy’ the first Super hit Mickey’s cartoon, followed by ‘Steamboat Willy’

1937: Full length cartoon ‘Snow White and the Seven Dwarfs’, released on his 60 th birthday

1955: Disneyland open to the public

Disney History - After Walt’s Death 1967: Construction begins on Disney’s world 1971: Walt Disney World Resort opened in Florida, ROY OLIVER DISNEY dies, DONN TATUM becomes chairman & CARD WALKER becomes president 1977: ROY EDWARD DISNEY, son of Roy and nephew of Walt, resigned citing a decline in overall product quality 1979: Release of first PG rated film, ‘Take Down’ and ‘The Black Hole’ 1980: Home Video Division was created 1983: Disneyland opened in Tokyo, Japan. Disney Channel begins operation on US cable systems

1967: Construction begins on Disney’s world

1971: Walt Disney World Resort opened in Florida, ROY OLIVER DISNEY dies, DONN TATUM becomes chairman & CARD WALKER becomes president

1977: ROY EDWARD DISNEY, son of Roy and nephew of Walt, resigned citing a decline in overall product quality

1979: Release of first PG rated film, ‘Take Down’ and ‘The Black Hole’

1980: Home Video Division was created

1983: Disneyland opened in Tokyo, Japan. Disney Channel begins operation on US cable systems

Disney History - Eisner’s Era (1984 – 2005) 1986: Company’s name revised from Walt Disney Production to the Walt Disney Company 1987: The Company & French Govt. signed an agreement to start first Disney Resort 1991: Beauty & the beast nominated for Academy Award for Best Picture 1992: Euro Disney Resort opened at Paris, France 1993: Disneyland acquire Miramax Film 1994: Euro Disney renamed the Disneyland Paris. 2000: Disney owned the TV Channels 2001: Disney buys Fox Family for $3.0 billion 2002: Opening of Walt Disney Studios 2004: Release of controversial documentary film Fahrenheit 9/11. Disney buys Muppet

1986: Company’s name revised from Walt Disney Production to the Walt Disney Company

1987: The Company & French Govt. signed an agreement to start first Disney Resort

1991: Beauty & the beast nominated for Academy Award for Best Picture

1992: Euro Disney Resort opened at Paris, France

1993: Disneyland acquire Miramax Film

1994: Euro Disney renamed the Disneyland Paris.

2000: Disney owned the TV Channels

2001: Disney buys Fox Family for $3.0 billion

2002: Opening of Walt Disney Studios

2004: Release of controversial documentary film Fahrenheit 9/11. Disney buys Muppet

Disney History – Iger’s Era (2005) 2005: Miramax Co-founder Bob Weinstein and Harvey Weinstein left 2006: Pirates of Caribbean: Dead Man Chest breaking multiple box office records

2005: Miramax Co-founder Bob Weinstein and Harvey Weinstein left

2006: Pirates of Caribbean: Dead Man Chest breaking multiple box office records

Disney Synopsis Founder Walt Disney and Roy Disney Chairman John E. Pepper, Jr CEO Robert A. Iger Revenue $ 31.944 billion Profit $ 2.533 billion Asset $ 53.158 billion Employees 133,000

Founder Walt Disney and Roy Disney

Chairman John E. Pepper, Jr

CEO Robert A. Iger

Revenue $ 31.944 billion

Profit $ 2.533 billion

Asset $ 53.158 billion

Employees 133,000

Disney Philosophy Dreamer – all things are possible Realist – let’s get this sorted Critics – this don’t all fit together

Dreamer – all things are possible

Realist – let’s get this sorted

Critics – this don’t all fit together

Business Diversity TV Networks Motion Pictures Theatres Animation Park & resorts Media Networks Consumer Products

TV Networks

Motion Pictures

Theatres

Animation

Park & resorts

Media Networks

Consumer Products

Something New “ Utopia” often Utopia An ideally perfect place, especially in its social, political, and moral aspects. A work of fiction describing a utopia.

“ Utopia”

often Utopia An ideally perfect place, especially in its social, political, and moral aspects.

A work of fiction describing a utopia.

Competitors

Criticism Promotes a Vision of Women: Helpless Submissive Victims Cruel Autonomy Racism No black characters in Disney till 1990 Savage, savage, kill the savage – Song Offensive lyrics of “Arabian Nights” Arab Princess Jasmine, westernized features & American accent Disney Princess Brands Only

Promotes a Vision of Women:

Helpless

Submissive Victims

Cruel

Autonomy

Racism

No black characters in Disney till 1990

Savage, savage, kill the savage – Song

Offensive lyrics of “Arabian Nights”

Arab Princess Jasmine, westernized features & American accent

Disney Princess Brands Only

Famous Characters

Thank You !

Thank You !