The metonymy consists ofsubstitution of one element foranother which holds a relationship.
Cause by effect Envy = Scratched car
Author by it’s workArman = Paintings madewith objects
Instrument by user Milk = person who drinks it
Product by producer Sports apparel = Logo
Object by place oforiginTea = China
The Synecdoche is a form ofmetonymy in which the whole isr e p r e s e n t e d b y i t ’s m o s tsigniﬁcant part. Material / Conceptual
Whole by its parts:Jazz = String InstrumentInstrument = Central partwith circle (materialsynecdoche)Art = Paint brushes
Whole by its parts:Vodka = BottleGeneva = Swiss watchesWatch = machinery(material synecdoche)
Consist of using an expression with adifferent meaning or in a differentcontext that usualIt’s a symbolic representation of themain idea that wants to becommunicated using two images thathave no direct relationship but haveposses some similarity
It’s used to make a part of an objectmore evident or to exaggerate themost important elements
Attributes human qualities to animals or objects
It’s the use of contrary elements
Uses the text or legendcontrary to what isrepresented in the image
What makes a good poster?
It communicates clearly
Tips for designing your poster
Use bold,simple colorsand shapes
Don’t be afraidto be funny
This week • Rough Sketches: Minimum10 different ideas. Most use at least one rhetorical ﬁgure. Can be done by hand or computer • Fine sketches. Fully develop one or two ideas from the elocutio. • Studio time will be used for working on design decisions such as color, typography and composition.