Designing Posters
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Designing Posters

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Design presentation for AE310 course at Uvic

Design presentation for AE310 course at Uvic

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Designing Posters Designing Posters Presentation Transcript

  • DESIGNINGPOSTERS Natalia Delgado
  • RHETORICAL FIGURES
  • Metonymy
  • The metonymy consists ofsubstitution of one element foranother which holds a relationship.
  • Cause by effect Envy = Scratched car
  • Author by it’s workArman = Paintings madewith objects
  • Instrument by user Milk = person who drinks it
  • Product by producer Sports apparel = Logo
  • Object by place oforiginTea = China
  • Synecdoche
  • The Synecdoche is a form ofmetonymy in which the whole isr e p r e s e n t e d b y i t ’s m o s tsignificant part. Material / Conceptual
  • Whole by its parts:Jazz = String InstrumentInstrument = Central partwith circle (materialsynecdoche)Art = Paint brushes
  • Whole by its parts:Vodka = BottleGeneva = Swiss watchesWatch = machinery(material synecdoche)
  • Metaphor
  • Consist of using an expression with adifferent meaning or in a differentcontext that usualIt’s a symbolic representation of themain idea that wants to becommunicated using two images thathave no direct relationship but haveposses some similarity
  • Hyperbole
  • It’s used to make a part of an objectmore evident or to exaggerate themost important elements
  • Personification
  • Attributes human qualities to animals or objects
  • Oxymoron
  • It’s the use of contrary elements
  • Antiphrasis
  • Uses the text or legendcontrary to what isrepresented in the image
  • POSTER DESIGN
  • What makes a good poster?
  • It’s impressive
  • It’s simple
  • It communicates clearly
  • It’s universal
  • It’s engaging
  • It’s smart
  • It’s beautiful
  • It’s memorable
  • Tips for designing your poster
  • Use bold,simple colorsand shapes
  • Use sequence
  • Compare
  • Don’t be afraidto be funny
  • Play withTypography
  • Use hierarchy
  • 321
  • 2 13
  • My work
  • Student’s work
  • This week • Rough Sketches: Minimum10 different ideas. Most use at least one rhetorical figure. Can be done by hand or computer • Fine sketches. Fully develop one or two ideas from the elocutio. • Studio time will be used for working on design decisions such as color, typography and composition.
  • One idea, two visual solutions
  • One idea, three visual solutions