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Consist of using an expression with adifferent meaning or in a differentcontext that usualIt’s a symbolic representation of themain idea that wants to becommunicated using two images thathave no direct relationship but haveposses some similarity
This week • Rough Sketches: Minimum10 different ideas. Most use at least one rhetorical ﬁgure. Can be done by hand or computer • Fine sketches. Fully develop one or two ideas from the elocutio. • Studio time will be used for working on design decisions such as color, typography and composition.