DESIGNINGPOSTERS     Natalia Delgado
RHETORICAL FIGURES
Metonymy
The metonymy consists ofsubstitution of one element foranother which holds a relationship.
Cause by effect   Envy = Scratched car
Author by it’s workArman = Paintings madewith objects
Instrument by user   Milk = person who drinks it
Product by producer   Sports apparel = Logo
Object by place oforiginTea = China
Synecdoche
The Synecdoche is a form ofmetonymy in which the whole isr e p r e s e n t e d b y i t ’s m o s tsignificant part.       Ma...
Whole by its parts:Jazz = String InstrumentInstrument = Central partwith circle (materialsynecdoche)Art = Paint brushes
Whole by its parts:Vodka = BottleGeneva = Swiss watchesWatch = machinery(material synecdoche)
Metaphor
Consist of using an expression with adifferent meaning or in a differentcontext that usualIt’s a symbolic representation o...
Hyperbole
It’s used to make a part of an objectmore evident or to exaggerate themost important elements
Personification
Attributes human qualities   to animals or objects
Oxymoron
It’s the use of contrary elements
Antiphrasis
Uses the text or legendcontrary to what isrepresented in the image
POSTER DESIGN
What makes a good poster?
It’s impressive
It’s simple
It communicates clearly
It’s universal
It’s engaging
It’s smart
It’s beautiful
It’s memorable
Tips for designing your poster
Use bold,simple colorsand shapes
Use sequence
Compare
Don’t be afraidto be funny
Play withTypography
Use hierarchy
321
2    13
My work
Student’s work
This week  • Rough Sketches: Minimum10 different  ideas. Most use at least one rhetorical  figure. Can be done by hand or c...
One idea, two visual solutions
One idea, three visual solutions
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Design presentation for AE310 course at Uvic

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Designing Posters

  1. 1. DESIGNINGPOSTERS Natalia Delgado
  2. 2. RHETORICAL FIGURES
  3. 3. Metonymy
  4. 4. The metonymy consists ofsubstitution of one element foranother which holds a relationship.
  5. 5. Cause by effect Envy = Scratched car
  6. 6. Author by it’s workArman = Paintings madewith objects
  7. 7. Instrument by user Milk = person who drinks it
  8. 8. Product by producer Sports apparel = Logo
  9. 9. Object by place oforiginTea = China
  10. 10. Synecdoche
  11. 11. The Synecdoche is a form ofmetonymy in which the whole isr e p r e s e n t e d b y i t ’s m o s tsignificant part. Material / Conceptual
  12. 12. Whole by its parts:Jazz = String InstrumentInstrument = Central partwith circle (materialsynecdoche)Art = Paint brushes
  13. 13. Whole by its parts:Vodka = BottleGeneva = Swiss watchesWatch = machinery(material synecdoche)
  14. 14. Metaphor
  15. 15. Consist of using an expression with adifferent meaning or in a differentcontext that usualIt’s a symbolic representation of themain idea that wants to becommunicated using two images thathave no direct relationship but haveposses some similarity
  16. 16. Hyperbole
  17. 17. It’s used to make a part of an objectmore evident or to exaggerate themost important elements
  18. 18. Personification
  19. 19. Attributes human qualities to animals or objects
  20. 20. Oxymoron
  21. 21. It’s the use of contrary elements
  22. 22. Antiphrasis
  23. 23. Uses the text or legendcontrary to what isrepresented in the image
  24. 24. POSTER DESIGN
  25. 25. What makes a good poster?
  26. 26. It’s impressive
  27. 27. It’s simple
  28. 28. It communicates clearly
  29. 29. It’s universal
  30. 30. It’s engaging
  31. 31. It’s smart
  32. 32. It’s beautiful
  33. 33. It’s memorable
  34. 34. Tips for designing your poster
  35. 35. Use bold,simple colorsand shapes
  36. 36. Use sequence
  37. 37. Compare
  38. 38. Don’t be afraidto be funny
  39. 39. Play withTypography
  40. 40. Use hierarchy
  41. 41. 321
  42. 42. 2 13
  43. 43. My work
  44. 44. Student’s work
  45. 45. This week • Rough Sketches: Minimum10 different ideas. Most use at least one rhetorical figure. Can be done by hand or computer • Fine sketches. Fully develop one or two ideas from the elocutio. • Studio time will be used for working on design decisions such as color, typography and composition.
  46. 46. One idea, two visual solutions
  47. 47. One idea, three visual solutions
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