Designing Posters
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  • 1. DESIGNINGPOSTERS Natalia Delgado
  • 2. RHETORICAL FIGURES
  • 3. Metonymy
  • 4. The metonymy consists ofsubstitution of one element foranother which holds a relationship.
  • 5. Cause by effect Envy = Scratched car
  • 6. Author by it’s workArman = Paintings madewith objects
  • 7. Instrument by user Milk = person who drinks it
  • 8. Product by producer Sports apparel = Logo
  • 9. Object by place oforiginTea = China
  • 10. Synecdoche
  • 11. The Synecdoche is a form ofmetonymy in which the whole isr e p r e s e n t e d b y i t ’s m o s tsignificant part. Material / Conceptual
  • 12. Whole by its parts:Jazz = String InstrumentInstrument = Central partwith circle (materialsynecdoche)Art = Paint brushes
  • 13. Whole by its parts:Vodka = BottleGeneva = Swiss watchesWatch = machinery(material synecdoche)
  • 14. Metaphor
  • 15. Consist of using an expression with adifferent meaning or in a differentcontext that usualIt’s a symbolic representation of themain idea that wants to becommunicated using two images thathave no direct relationship but haveposses some similarity
  • 16. Hyperbole
  • 17. It’s used to make a part of an objectmore evident or to exaggerate themost important elements
  • 18. Personification
  • 19. Attributes human qualities to animals or objects
  • 20. Oxymoron
  • 21. It’s the use of contrary elements
  • 22. Antiphrasis
  • 23. Uses the text or legendcontrary to what isrepresented in the image
  • 24. POSTER DESIGN
  • 25. What makes a good poster?
  • 26. It’s impressive
  • 27. It’s simple
  • 28. It communicates clearly
  • 29. It’s universal
  • 30. It’s engaging
  • 31. It’s smart
  • 32. It’s beautiful
  • 33. It’s memorable
  • 34. Tips for designing your poster
  • 35. Use bold,simple colorsand shapes
  • 36. Use sequence
  • 37. Compare
  • 38. Don’t be afraidto be funny
  • 39. Play withTypography
  • 40. Use hierarchy
  • 41. 321
  • 42. 2 13
  • 43. My work
  • 44. Student’s work
  • 45. This week • Rough Sketches: Minimum10 different ideas. Most use at least one rhetorical figure. Can be done by hand or computer • Fine sketches. Fully develop one or two ideas from the elocutio. • Studio time will be used for working on design decisions such as color, typography and composition.
  • 46. One idea, two visual solutions
  • 47. One idea, three visual solutions