High-End Games ForMainstream AudiencesTorsten Reil, CEO, NaturalMotion Games      @torstenreil
First Steps     Neural Network and Simple Physics Engine(c) NaturalMotion Games 2011
Learning To Walk     Artificial Evolution and Biomechanics(c) NaturalMotion Games 2011
True Interactivity     Environment Interaction(c) NaturalMotion Games 2011
Glue Boy     Visual Effects for Pepsi(c) NaturalMotion Games 2011
Guinness     Visual Effects for Global Beer Brand(c) NaturalMotion Games 2011
Euphoria     Xbox 360 and PLAYSTATION 3(c) NaturalMotion Games 2011
s     © 2011(c) NaturalMotion Games 2011
© 2011(c) NaturalMotion Games 2011
© 2011(c) NaturalMotion Games 2011
Outtakes     Large it, large it, large it(c) NaturalMotion Games 2011
Outtakes     Do The Elephant...(c) NaturalMotion Games 2011
Outtakes     Permission To Robot Dance... Granted(c) NaturalMotion Games 2011
Emergent Behavior     Don’t stand so close to me(c) NaturalMotion Games 2011
Inflection Point(c) NaturalMotion Games 2011
MOBILE!                                    ND ANIMATION, ON A                    TY G RAPHICS A                           ...
GAME FACTS Key          This time YOU tackle! Feature Release      Available now. iOS and Android. Date Target       Males...
aker has been                                                                                                     ds of Ba...
®(c) NaturalMotion Games 2011
Stats     Backbreaker, Backbreaker 2, Icebreaker, Jenga     Four consecutive Top             5 hits     >9 Million downloa...
Casual vs Hardcore     Definitions     cas-u-al [kazh-oo-uhl]:     Simple rules and controls, easy to learn, short session...
Casual vs Hardcore     Definitions  cas-u-al [kazh-oo-uhl]:      hard-core [hahrd-kohr]:            2D graphics           ...
Video Games     Ever-Increasing Production Quality on Consoles        1972                   1985              1996       ...
Animated Movies     Ever-Increasing Production Quality      1937                       1994      1995          2001       ...
Animated Movies     From Lion King To Toy Story      1937                        1994      1995           2001          20...
The mainstream wants to be                               wowed!(c) NaturalMotion Games 2011
Performance Explosion     Smartphones and tablets         “It’s unquestionable that within a very short time, we’re       ...
Performance Explosion     Imagination Technologies(c) NaturalMotion Games 2011
Performance Explosion     Mobile Overtaking Console (source: NVIDIA)(c) NaturalMotion Games 2011
Mass-Market Adoption     High-End Graphics Hardware Exploding                                          hics    Adoption   ...
What does this mean for the                 mainstream games market?(c) NaturalMotion Games 2011
Mainstream     New IPs on Mobile         High-end      Paid                                F2P                            ...
Mainstream     New IPs on Mobile         High-end      Paid                                F2P                            ...
High-End Games     Economics      Return On Investment          Infinity Blade*:              Development cost: $2m    ...
Revenues and ROI     People Pay For Quality   Revenue                                        ROI                          ...
Revenues and ROI     Wowing Billions Of People   Revenue                                        ROI                       ...
High-End Games     The Mainstream Market is Shifting Fast      Make deliberate investments now:      Invest in productio...
Engagement     Intuitive Controls(c) NaturalMotion Games 2011
Engagement     Intuitive Controls                    +          =(c) NaturalMotion Games 2011
Real Racing     No Gas – Just Braking(c) NaturalMotion Games 2011
Controls     Less Is More(c) NaturalMotion Games 2011
Lessons From Backbreaker     Control Iterations - Too Many Buttons(c) NaturalMotion Games 2011
Lessons From Backbreaker     Solution - Fewer Buttons(c) NaturalMotion Games 2011
Learning Curve     Too Hard(c) NaturalMotion Games 2011
Learning Curve     Just Right(c) NaturalMotion Games 2011
Learning Curve     High Drop-Off in Level 4(c) NaturalMotion Games 2011
Learning Curve     High Drop-Off in Level 4(c) NaturalMotion Games 2011
Learning Curve     How Do I Jump?(c) NaturalMotion Games 2011
Learning Curve     Solution            Before                               After(c) NaturalMotion Games 2011
Learning Curve     From Here...(c) NaturalMotion Games 2011
Learning Curve     To Here(c) NaturalMotion Games 2011
Orientation and Navigation     Where Am I?(c) NaturalMotion Games 2011
Navigation     Infinity Blade - Touch, But Don’t Look(c) NaturalMotion Games 2011
The Uncanny Valley     Realism and Believability(c) NaturalMotion Games 2011
Uncanny Valley     Polar Express(c) NaturalMotion Games 2011
Uncanny Valley(c) NaturalMotion Games 2011
Uncanny Valley(c) NaturalMotion Games 2011
Uncanny Valley(c) NaturalMotion Games 2011
Uncanny Valley(c) NaturalMotion Games 2011
The Uncanny Valley     Realism and Believability(c) NaturalMotion Games 2011
The Uncanny Valley     Mainstream Audiences Are More Demanding(c) NaturalMotion Games 2011
Uncanny Valley     Solution: Helmets and Masks!(c) NaturalMotion Games 2011
Uncanny Valley     Solution: Real Actors(c) NaturalMotion Games 2011
Uncanny Valley     Solution: Stylise(c) NaturalMotion Games 2011
Uncanny Valley     Solution: Stylise(c) NaturalMotion Games 2011
Uncanny Valley     Solution: Non-Human Characters(c) NaturalMotion Games 2011
Mainstream     New IPs on Mobile         High-end      Paid                                F2P                            ...
Paid vs F2P     Freemium Now Dominant Business Model(c) NaturalMotion Games 2011
Mainstream     New IPs on Mobile         High-end      Paid                                F2P                            ...
Mainstream     New IPs on Mobile         High-end      Paid                                F2P                            ...
Mainstream     New IPs on Mobile         High-end      Paid                                F2P                            ...
@torstenreilwww.slideshare.com/naturalmotionwww.naturalmotiongames.com
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Torsten Reil - Casual Connect Keynote 2011

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Torsten Reil - Casual Connect Keynote 2011

  1. 1. High-End Games ForMainstream AudiencesTorsten Reil, CEO, NaturalMotion Games @torstenreil
  2. 2. First Steps Neural Network and Simple Physics Engine(c) NaturalMotion Games 2011
  3. 3. Learning To Walk Artificial Evolution and Biomechanics(c) NaturalMotion Games 2011
  4. 4. True Interactivity Environment Interaction(c) NaturalMotion Games 2011
  5. 5. Glue Boy Visual Effects for Pepsi(c) NaturalMotion Games 2011
  6. 6. Guinness Visual Effects for Global Beer Brand(c) NaturalMotion Games 2011
  7. 7. Euphoria Xbox 360 and PLAYSTATION 3(c) NaturalMotion Games 2011
  8. 8. s © 2011(c) NaturalMotion Games 2011
  9. 9. © 2011(c) NaturalMotion Games 2011
  10. 10. © 2011(c) NaturalMotion Games 2011
  11. 11. Outtakes Large it, large it, large it(c) NaturalMotion Games 2011
  12. 12. Outtakes Do The Elephant...(c) NaturalMotion Games 2011
  13. 13. Outtakes Permission To Robot Dance... Granted(c) NaturalMotion Games 2011
  14. 14. Emergent Behavior Don’t stand so close to me(c) NaturalMotion Games 2011
  15. 15. Inflection Point(c) NaturalMotion Games 2011
  16. 16. MOBILE! ND ANIMATION, ON A TY G RAPHICS A EXTRAS! CONS OLE QUALI NGE + UN LOCKABLE NG CHALLE T GETS BET TER! S FOR A LONG-LASTI S, IT JUS AMES MODE FOR 5 OR 50 MINUTE MULTIPLE G STER! PLAY KY TO MA PLAY… TRIC . EASY TO FUN FOR EVERYONE One Top 10 Worldwide(c) NaturalMotion Games 2011
  17. 17. GAME FACTS Key This time YOU tackle! Feature Release Available now. iOS and Android. Date Target Males Audience Ages 10-35 Number Multiplayer will be added as a Of Players free update post launch Existing Backbreaker already has over Fan Base 5.5 million users worldwide(c) NaturalMotion Games 2011
  18. 18. aker has been ds of Backbre illion downloa off dekes ula that led to 6 m e nt as you pull e action form istilled excitem The proven arcad po rt. It’s pure, d er. d to another hard-hitting s in the top corn adapte tt ing the puck our way to slo and spin -o-ramas on y n of smart latest generatio vailable in the such as playe r reflections, tage o f the power a cts Taking advan way with effe aker w ill blow you a phones, Icebre lighting effects g and co nsole quality self-shadowin on’s with NaturalMoti Hard-hitting sm ashes – created High-end motion ula tion technology. , Endorphin™ sim ations on the ice fluid , responsive anim capture data for NaturalMotion’s all procedura lly blended with n engine running o Morpheme™ – an Xbox 360/PS3 iPhone!(c) NaturalMotion Games 2011
  19. 19. ®(c) NaturalMotion Games 2011
  20. 20. Stats Backbreaker, Backbreaker 2, Icebreaker, Jenga Four consecutive Top 5 hits >9 Million downloads Biggest new sports IP on iOS(c) NaturalMotion Games 2011
  21. 21. Casual vs Hardcore Definitions cas-u-al [kazh-oo-uhl]: Simple rules and controls, easy to learn, short sessions, 2D graphics hard-core [hahrd-kohr]: Complex rules and controls, challenging, long sessions, high-end 3D visuals(c) NaturalMotion Games 2011
  22. 22. Casual vs Hardcore Definitions cas-u-al [kazh-oo-uhl]: hard-core [hahrd-kohr]: 2D graphics high-end 3D visuals(c) NaturalMotion Games 2011
  23. 23. Video Games Ever-Increasing Production Quality on Consoles 1972 1985 1996 2010 Pong Super Mario Bros Super Mario 64 Gran Turismo 5(c) NaturalMotion Games 2011
  24. 24. Animated Movies Ever-Increasing Production Quality 1937 1994 1995 2001 2003 Snow White Lion King Toy Story Monsters Inc Finding Nemo(c) NaturalMotion Games 2011
  25. 25. Animated Movies From Lion King To Toy Story 1937 1994 1995 2001 2003 Snow White Monsters Inc Finding Nemo Lion King Toy Story(c) NaturalMotion Games 2011
  26. 26. The mainstream wants to be wowed!(c) NaturalMotion Games 2011
  27. 27. Performance Explosion Smartphones and tablets “It’s unquestionable that within a very short time, we’re going to have portable cell phones that are more powerful than the current-gen consoles.” John Carmack, id Software(c) NaturalMotion Games 2011
  28. 28. Performance Explosion Imagination Technologies(c) NaturalMotion Games 2011
  29. 29. Performance Explosion Mobile Overtaking Console (source: NVIDIA)(c) NaturalMotion Games 2011
  30. 30. Mass-Market Adoption High-End Graphics Hardware Exploding hics Adoption Rate p gra We’re only ~20% up the curve… Source: Imagination Technologies(c) NaturalMotion Games 2011
  31. 31. What does this mean for the mainstream games market?(c) NaturalMotion Games 2011
  32. 32. Mainstream New IPs on Mobile High-end Paid F2P 2D(c) NaturalMotion Games 2011
  33. 33. Mainstream New IPs on Mobile High-end Paid F2P 2D(c) NaturalMotion Games 2011
  34. 34. High-End Games Economics  Return On Investment  Infinity Blade*:  Development cost: $2m  App Store revenue: $11m+  ROI: >5x  NaturalMotion Games titles:  ROI: >5x * Source: Epic Games(c) NaturalMotion Games 2011
  35. 35. Revenues and ROI People Pay For Quality Revenue ROI Production Value(c) NaturalMotion Games 2011
  36. 36. Revenues and ROI Wowing Billions Of People Revenue ROI Production Value(c) NaturalMotion Games 2011
  37. 37. High-End Games The Mainstream Market is Shifting Fast  Make deliberate investments now:  Invest in production  Invest in technology  Invest in differentiated, high-quality content  Create compelling, rich experiences that engage a mainstream audience(c) NaturalMotion Games 2011
  38. 38. Engagement Intuitive Controls(c) NaturalMotion Games 2011
  39. 39. Engagement Intuitive Controls + =(c) NaturalMotion Games 2011
  40. 40. Real Racing No Gas – Just Braking(c) NaturalMotion Games 2011
  41. 41. Controls Less Is More(c) NaturalMotion Games 2011
  42. 42. Lessons From Backbreaker Control Iterations - Too Many Buttons(c) NaturalMotion Games 2011
  43. 43. Lessons From Backbreaker Solution - Fewer Buttons(c) NaturalMotion Games 2011
  44. 44. Learning Curve Too Hard(c) NaturalMotion Games 2011
  45. 45. Learning Curve Just Right(c) NaturalMotion Games 2011
  46. 46. Learning Curve High Drop-Off in Level 4(c) NaturalMotion Games 2011
  47. 47. Learning Curve High Drop-Off in Level 4(c) NaturalMotion Games 2011
  48. 48. Learning Curve How Do I Jump?(c) NaturalMotion Games 2011
  49. 49. Learning Curve Solution Before After(c) NaturalMotion Games 2011
  50. 50. Learning Curve From Here...(c) NaturalMotion Games 2011
  51. 51. Learning Curve To Here(c) NaturalMotion Games 2011
  52. 52. Orientation and Navigation Where Am I?(c) NaturalMotion Games 2011
  53. 53. Navigation Infinity Blade - Touch, But Don’t Look(c) NaturalMotion Games 2011
  54. 54. The Uncanny Valley Realism and Believability(c) NaturalMotion Games 2011
  55. 55. Uncanny Valley Polar Express(c) NaturalMotion Games 2011
  56. 56. Uncanny Valley(c) NaturalMotion Games 2011
  57. 57. Uncanny Valley(c) NaturalMotion Games 2011
  58. 58. Uncanny Valley(c) NaturalMotion Games 2011
  59. 59. Uncanny Valley(c) NaturalMotion Games 2011
  60. 60. The Uncanny Valley Realism and Believability(c) NaturalMotion Games 2011
  61. 61. The Uncanny Valley Mainstream Audiences Are More Demanding(c) NaturalMotion Games 2011
  62. 62. Uncanny Valley Solution: Helmets and Masks!(c) NaturalMotion Games 2011
  63. 63. Uncanny Valley Solution: Real Actors(c) NaturalMotion Games 2011
  64. 64. Uncanny Valley Solution: Stylise(c) NaturalMotion Games 2011
  65. 65. Uncanny Valley Solution: Stylise(c) NaturalMotion Games 2011
  66. 66. Uncanny Valley Solution: Non-Human Characters(c) NaturalMotion Games 2011
  67. 67. Mainstream New IPs on Mobile High-end Paid F2P 2D(c) NaturalMotion Games 2011
  68. 68. Paid vs F2P Freemium Now Dominant Business Model(c) NaturalMotion Games 2011
  69. 69. Mainstream New IPs on Mobile High-end Paid F2P 2D(c) NaturalMotion Games 2011
  70. 70. Mainstream New IPs on Mobile High-end Paid F2P 2D(c) NaturalMotion Games 2011
  71. 71. Mainstream New IPs on Mobile High-end Paid F2P 2D(c) NaturalMotion Games 2011
  72. 72. @torstenreilwww.slideshare.com/naturalmotionwww.naturalmotiongames.com

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