A wikinnovation ecosystem for a quadruple helix ecosystem

Seminary-Workshop A Wikinnovation ModelThree approaches to reinforce Quadruple Helix connections putting the citizen in the center of an open and participatory innovation system Amalio Rey & Ines Skotnicka

Concepts, models, metaphors...All we are going to present are METAPHORS that can serve as an inspiration for empower the participation of the civil society in the innovation processes Amalio Rey e Ines Skotnicka - www.emotools.com

THREE PROPOSITIONS• Innovation 2.0 and Social Media tools: Principles of 2.0 innovation or “Wikinnovation” according to the eMOTools model. Use of Social Media to build bottom-up, participative and open communities to innovate at a local and regional scale.• Design Thinking: Thinking like designers as a methodology for innovation and to create open spaces to integrate proactive citizens in the QH system. Networking based on „weak links‟ and serendipity. Empathy, Experimentation spaces, collaborative Prototyping and Integrative Thinking to solve “wicked” social problems.• Hybridization: Audacious blending of concepts, disciplines, markets, cultures and sectors as a source of disruptive innovations. Managing diversity and paradox interactions among agents weakly connected. Amalio Rey e Ines Skotnicka - www.emotools.com

1) The quadruple helix: citizens, social society and users: Proposition: Civil Society has a strong role to play in increasing effective innovation in cities.

Four innovation actors with chains oriented in the same directionThe Actors of Innovation: the « Quadruple Helix »Four main actors interacting dynamically betweenthemselves in the various steps of the innovation cycle:- Government: The State- Science: The Science & Technology Community- Business: The Industry- Society at large: The consumer, the market, the people= citizens / users Amalio Rey e Ines Skotnicka - www.emotools.com

CIVIL SOCIETYBUSINESS SOCIALInnovation Innovation Opportunities and problemsUsers and clients Citizens Amalio Rey e Ines Skotnicka - www.emotools.com

Quadruple Helix“Consumers need to be more involved inproduct and marketing development; not only inthose industries that have been doing so fordecades (the typical Fast Moving ConsumerGoods: P&G, Unilever) but also in the typicalB2B sectors of construction, energy equipmentor advanced materials” Bax & Willems

Open Declaration on European Public Services: three core principles The declaration has been presented at the 5th ministerial e-government conference in Malmo on Nov 20, 2009• Transparency: all public sector organizations should be “transparent by default” and should provide the public with clear, regularly-updated information on all aspects of their operations and decision-making processes. When providing information, public sector organizations should do so in open, standard and reusable formats (with, of course, full regard to privacy issues).• Participation: government should pro-actively seek citizen input in all its activities from user involvement in shaping services to public participation in policy-making. The capacity to collaborate with citizens should become a core competence of government.3. Empowerment: public institutions should seek to act as platforms for public value creation. In particular, government data and government services should be made available in ways that others can easily build on. Public organisations should enable all citizens to solve their problems for themselves by providing tools, skills and resources. Amalio Rey e Ines Skotnicka - www.emotools.com

2) Wikinnovation Model: Web 2.0 and Innovation Ecosystems

Web 1.0 vs. Web 2.0 WEB 1.0 WEB 2.0• Only reading 1. Read-write-collaborate• Individual intelligence 2. Collective intelligence (only-for-experts) (wisdom of the crowds)• Control 3. Freedom, self- regulation• Passive attitude 4. Participation• Licensed technologies 5. Standard applications• Impersonal 6. Human, personal, informal• Version management 7. Perpetual Beta• Turn-key solutions 8. Do it yourself!• Opacity 9. Transparency Amalio Rey e Ines Skotnicka - www.emotools.com

WIKI-ENTERPRISEThe company characterized by Wiki-style, the 2.0 philosophy participant and Social Web tools user and that embraces the habits of open, empathic, integral and participative management style. Amalio Rey e Ines Skotnicka - www.emotools.com

“INNOVATION 2.0” – the Emotools model inspired on Web2.0 paradigm. It consists on six attributes:1) PARTICIPATIVE2) GENUINE3) COLLABORATIVE4) OPEN5) EMPATHIC6) INTEGRALThis six attributes includes 18 principal characteristics. Amalio Rey e Ines Skotnicka - www.emotools.com

Attitude 2.0 = Enterprise 2.0 Amalio Rey e Ines Skotnicka - www.emotools.com

THE STAR Amalio Rey e Ines Skotnicka - www.emotools.com

The Bonsai Amalio Rey e Ines Skotnicka - www.emotools.com

BOTTOM-UP APPROACH The best initiatives, that last in time, are those started from the bottom through voluntary mobilization of the people.“that seems pretty but is it practical and viable?” Yes!! Amalio Rey e Ines Skotnicka - www.emotools.com

Collective Intelligence = ¡¡viable!!Thanks to Internet we can identify, establish contacts between theindividual “wise man”, generate the interactions and get add value through the synthesized results of collective wisdom. Amalio Rey e Ines Skotnicka - www.emotools.com

The Participation Rule:Think of the participation as an opportunity!, not a menace : The Innovation is not a thing of the experts, not anymore!! Amalio Rey e Ines Skotnicka - www.emotools.com

The social pyramid is changing:1º) The base of the pyramid is widening2º) The top the pyramid becomes a “bottle neck”3º) There are tension to reverse the pyramid Amalio Rey e Ines Skotnicka - www.emotools.com

“Do it yourself!” rule Instead of hiring anything out (to make decision, to buy, to sell, to design, to write, to record, to innovate, etc.), get find the best tools for do it you yourself New leadership Role of “FACILITATOR” (change agent)• Amalio Rey e Ines Skotnicka - www.emotools.com

New power of user as prosumer Co-creation + SelfserviceMichael Arrington, fromTechCrunch, bored of waiting for The aim: ultralight tactile device, with Linux OS at lesssome Web-oriented device at then 200$.really low cost, has designed theone (hoping that someone willproduce it).But he won´t work alone; he hasasked his (quite a lot) followers.Final result of this collaborativeproduct design will be free toreproduce by any manufacturer. Amalio Rey e Ines Skotnicka - www.emotools.com

Marketplaces of ideas

Open collaboration network

Collective intelligence (wisdom of the crowds) e.Lilly Collective internal prediction of pharmaceutical products before FDA certificationMultinational Lilly has a prediction division that prepares stock analysis of pharmaceuticals to be or not certified for the market by FDA Amalio Rey e Ines Skotnicka - www.emotools.com

Crowdsourcing to volunteers (pro-am) Amalio Rey e Ines Skotnicka - www.emotools.com

Open Innovation = From know- how to Know-whoCompanies start to evaluate a possible R&D model ceasing the current resource- intensive approach(researchers, proper labs) and focusing on external challenges coordination. To change the current “know -how” search into efficient “know-who” discovery. Amalio Rey e Ines Skotnicka - www.emotools.com

i-COSYSTEMNew dynamic i-cosystem display (ecosystem of innovation) with the agents complementary to the enterprise (research centres, inventors, other companies) Amalio Rey e Ines Skotnicka - www.emotools.com

Open designs = mashups cultureWe should take a look on data, applications,pieces and half-products already present on the market and then start to design from thebeginning with proper technologies (licence- based technologies) Amalio Rey e Ines Skotnicka - www.emotools.com

• R& D traditional: internal• Co-development: R&D with external collaboration alongside the chain of value.• Organisational Innovation:Any person of the organisation interior participates in R&D processes(ex. Kaizen)• Do it yourself:Development by a group or community of users, guides but not controlled (open source) Amalio Rey e Ines Skotnicka - www.emotools.com

Social Media ToolsHow to generate conversation to innovate with users and citizens?

Enter to a conversation, by Alberto Ortiz de Zarate:“It´s impossible to control the Internet communications. Its preferable to enter to this conversation than to try to avoid it.” (ALORZA). It is not the same talk to the network that talk in the network (networked) Amalio Rey e Ines Skotnicka - www.emotools.com

Build the conversational company Critical factors of Natural the Dialogue conversation: P2PPay attention • Receiver Empathy • ChannelMultichannel • Style Porosity • Transmitter NetworksParticipation The company worths what its conversations means. Amalio Rey e Ines Skotnicka - www.emotools.com

3.- Empathy = Design Thinking

EMPAHTIC INNOVATION To be empathic with a user during innovation process.To make an enterprise human-centred connecting with others´experiences. Amalio Rey e Ines Skotnicka - www.emotools.com

LIVING LABSThe space to experiment and Co-create with real usersin their real surroundings, where the users areconnected to the researchers, public companies andorganizations. All focused on looking for joint solutionsand new products, services or business modelsThe LL are also “open and participative innovation” -they contribute to development of new innovationsystems where the users and citizens take active roleand not only the passive receptors of innovations. http://www.openlivinglabs.eu/ Amalio Rey e Ines Skotnicka - www.emotools.com

Observe, don´t ask!!: Living labs Does it market research, like always, serve us? ¿Questionnaires, interviews, focus groups?“Do not spend time on market research, but launch as early as possible in alpha or beta versions. Keep improving the product in the open. (LOIC LE MEUR - Seesmic founder) LIVING LABS It´s better to observe what the clients really buy than to analyse what they say they buy. ¡¡Observe, don´t ask!! Amalio Rey e Ines Skotnicka - www.emotools.com

Design ThinkingThe methodology of problem solving applicable to any scope that requires a creative approach, and that is based on the following principles:1. Empathy: a deep, empathic and multidisciplinary observation of the users needs, including their emotions.2. Imagination: “the optimistic” search of creative solutions; being inspired more by the imagination (“the desirable focus”) than by the analytical thought (“the probabilistic focus”) without prejudging anything in advance.3. Experimentation: the visualization of possible alternatives of solution by means of the experimentation; it´s a game and a construction of visual and emotional stories (storytelling) in cooperation with the users.4. Collaborative Prototypes: the use of techniques of collaborative prototypes to generate models that help to visualize the alternatives and to validate them in team.5. Integrating thinking: the capacity of integration and synthesis of the factors that affect the user experience6. Iterative learning: the iteration of the process “observe-create-prototype-validate” whichever times is necessary = the innovation is also a “trial-failure” exercise Amalio Rey e Ines Skotnicka - www.emotools.com

Design Thinking: Principles Amalio Rey e Ines Skotnicka - www.emotools.com

Observe, don´t ask.So called Design Thinking facilitates quite useful tools to be more empathic and to understand the others. Amalio Rey e Ines Skotnicka - www.emotools.com

Design Thinking: method Amalio Rey e Ines Skotnicka - www.emotools.com

Innovation by doing: Action vs. Paralysis Too much information (infoxication) can make harm to the innovation spirit: • “If I had known that that was so complicated, I would never create this successful company”• “To create very innovative company it is convenient to be a little ignorant and a little wakiedoodle” Amalio Rey e Ines Skotnicka - www.emotools.com

AGILITY = continuous Innovation The contents are dynamic, in constant change, movement, because the participation of communities modifies them, during an agile and continuous process ( so called“perpetual Beta”),instead of the typical cycle of “versions management” which has always predominated in the software industry. Amalio Rey e Ines Skotnicka - www.emotools.com

The logic on the bottom of “experimentation”• COMPLEXITY: there is more and more complicated to anticipate what is going to prevail in the market• AGILITY: The rapidity and agility are basic factors.• CREATIVITY: The excessive scheduling, focused only on “looking for” reduces the company´s creativity.• CONDITIONAL TOLERANCE: The users and clients are much more prepared and open to participate. Now they are more tolerant to the imperfections if the company takes them in real consideration.• PARETO: 20% of final improvement of a product or service can take, as it says the Law of Pareto, 80% of the project´s time. For that reason it´s better to place in the market a product just 80% “perfect” but in a 20% of the time. Amalio Rey e Ines Skotnicka - www.emotools.com

Find it, not only search for... Be systematical with your discovers!! Amalio Rey e Ines Skotnicka - www.emotools.com

4.- Hybridization

TO HYBRIDIZE or “HYBRIDIZATION” Hybridization is an innovation but on ahuge scale … it´s an answer to the excessof the specialization on the market or within some area of the knowledge. It is to combine(mix) at least twoconcepts, products or knowledge areas,but the ones between that there weren´t any previous connection. Amalio Rey e Ines Skotnicka - www.emotools.com

THE “ MEDICI EFFECT” Going into the so calledINTERSECTION, the Medici Effect is generated (Florence S-XV)‫‏‬ More different (diverse) pieces you use, you will MULTIPLICATE the innovation instead of sum it. Amalio Rey e Ines Skotnicka - www.emotools.com

The multidisciplinary science is rising…“The science of one sole discipline is dead.The mayor part of the civilisation advanced includes the multiply disciplines. There iseven less frequent to see academic studies signed by one sole person. But it´s quitecommon to see studies realised by different areas researchers.” ALAN LESHNER CEO American Association for the Advancement of Science

SEARCH SOLUTION FAR AWAY... LEAVE THE COMMON SOLUTIONS APARTIf you are writing a travel guide, look for the inspiration in cook books.Or the next time you are preparing a meal, look for the inspiration in a travel guide. Amalio Rey e Ines Skotnicka - www.emotools.com

One wonderful PARADOX…“More qualifications of diverse fields you have, the more capacity to use a common sense” (ANTONI FLORES) Amalio Rey e Ines Skotnicka - www.emotools.com

Hybridadors: “Renaissance Men”The persons that are predisposed to “waste their time” on apparently irrelevant things. Irrelevant to their work. Just because they are curious. Amalio Rey e Ines Skotnicka - www.emotools.com

Is it easy to work out? OF COURSE NOT!! Try a thing you havent done three times. Once, to get over the fear ofdoing it. Twice, to learn how to do it. And a third time to figure out whether you like it or not. VIRGIL THOMSON (at the age of 93) Amalio Rey e Ines Skotnicka - www.emotools.com

¡¡THANK YOU!!If you´d like to follow our Wikinnovation methodology, please visit: www.emotools.com

A wikinnovation ecosystem for a quadruple helix ecosystem

by emotools on Oct 31, 2011

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A wikinnovation ecosystem for a quadruple helix ecosystem — Presentation Transcript

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