Creating Persona & Scenario
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Creating Persona & Scenario

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by Natt Phenjati

by Natt Phenjati

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Creating Persona & Scenario Presentation Transcript

  • 1. by Natt Phenjati CreatingPersona&Scenario
  • 2. 1. Form a team of 2-3 people 2. Select one concept from today presentation 3. Create PERSONA for the concept 4. Modify the concept (Optional) 5. Create SCENARIO for the concept TodayExercise http://www.slideshare.net/nattphenjati/readme-by-domus-academy
  • 3. Special Moments - Book Recorder Example:Whatifthereaderisactive? http://ivanpoupyrev.com/projects/moments.php Context: Thailand, 2018
  • 4. Persona Persona is a fictional character that represents a group of potential customers.
  • 5. PersonaI:KhunMaeMalee - 45 years old middle class mom - Live with a son in Bangkok - Saleswoman, who travels a lot - Familiar with technology - Worry about her son being alone - Hire a nanny to take care her son I want to spend more time with my son, but I can’t.
  • 6. PersonaII:NongPangPong - 4 years old boy - Born as a digital native - Cannot read well - Do not have many friends yet - Not familiar with stranger - Want to be with his mom I miss my mom when she left me at home.
  • 7. ExamplesofPersonas http://www.servicedesigntools.org/tools/40 Credit: live|work Credit: Wei Zhou
  • 8. ModifiedConcept Title: Talking Clip Talking Clip notifies you and plays a recorded voice when a book with the clip is opened.
  • 9. Scenario Naration that shows value and interaction between users and the product.
  • 10. ScenarioPartI Nong Pangpong is left with his nanny. He misses his mom, so the nanny gives him a storybook with Talking Clip on. When he opens the book, he is delighted to hear his mom’s voice narating the story of the book.
  • 11. ScenarioPartII While Khun Mae Malee is working outside, she is notified through her phone that her son is reading the storybook.
  • 12. ScenarioPartIII Khun Mae Malee is notified that Nong Pangpong has finished reading the storybook through her phone. She calls him and compliments him on his good action.
  • 13. ExamplesofScenarios http://www.servicedesigntools.org/tools/13 Credit: Thinkpublic Credit: Xplane
  • 14. TodayExercise 1. Form a team of 2-3 people 2. Select one concept from today presentation 3. Create PERSONA for the concept 4. Modify the concept (Optional) 5. Create SCENARIO for the concept http://www.slideshare.net/nattphenjati/readme-by-domus-academy