11 ENGAGEMENTPOSSIBILITIES
2010 is Over!Let’s forget all about the hot issues ofthe past year; the phenomenal Krispy  Kremes, the infamous red/ yello...
I like         I show                               2THEREFOREI share I am{3            Cost &          Convenience       ...
THIS IS  MY SPACE6 WHERE ICAN DOWHATEVER I WANT!”           BRANDSPACE                    7           ENGAGEMENT          ...
As a tribute to His Majesty the King on his                                                                 84th birthday ...
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11Engagement Possibilities for 2011

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11Engagement Possibilities for 2011

  1. 1. 11 ENGAGEMENTPOSSIBILITIES
  2. 2. 2010 is Over!Let’s forget all about the hot issues ofthe past year; the phenomenal Krispy Kremes, the infamous red/ yellow crowds, the tragic floods and the scandalous celebrities. Because McCann Engagement will introduce you to 11 Engagement Possibilitiesfor reaching and staying in touch with Thai consumers in the most inspirational and effective way.Be prepared to keep an eye on how we are marchingTowards 2011!
  3. 3. I like I show 2THEREFOREI share I am{3 Cost & Convenience } 4 Focused Online Shopping Corporate Social Contributions 5 “Farewell to outdated CSR, let consumers be a part of the contribution”
  4. 4. THIS IS MY SPACE6 WHERE ICAN DOWHATEVER I WANT!” BRANDSPACE 7 ENGAGEMENT SOCIAL COMMERCE 8 & CROWDSOURCING9 BRANDED CONTENT BROADCASTING 0 11 1 BRANDIVIDUAL CONCEPT TOWARDs ‘12 MAJOR EVENTS
  5. 5. As a tribute to His Majesty the King on his 84th birthday in 2011, there is room for brands’ special projects that provide opportunities for all Thais and residents in the country to participate in expressing their gratitude. Unsurprisingly, 2011 is going to be the year of CSR, CSC and Social Cause Campaigns in both traditional & digital media, which will enhance mass participation and engagement. NATTAVEE NEIL MAVICHAK ENGAGEMENT PLANNING DIRECTOR Nattavee.Mavichak@mccann.com http://pulse.mccann.co.th©McCann Worldgroup SUKIT KITTINUNTAKULAll rights reserved. ENGAGEMENT PLANNING SUPERVISORReproduction in whole or in part is forbidden without prior writtenconsent of the copyright holder. Sukit.Kittinuntakul@mccann.com

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