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ทำตลาดเชิงรุกอย่างไร ให้ประสบความสำเร็จ
 

ทำตลาดเชิงรุกอย่างไร ให้ประสบความสำเร็จ

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โดยนางพรพรรณ จุลาณุกะ กรรมการผู้จัดการ Leisure Pleasure Co., Ltd ...

โดยนางพรพรรณ จุลาณุกะ กรรมการผู้จัดการ Leisure Pleasure Co., Ltd จากการสัมมนาการส่งเสริมตลาดนักท่องเที่ยวคุณภาพอเมริกา วันที่ 6-7 มิถุนายน 2554 ณ ห้องเลิศวนาลัยบอลรูม โรงแรมสวิสโซเทล นายเลิศ ปาร์ค กรุงเทพมหานคร

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    ทำตลาดเชิงรุกอย่างไร ให้ประสบความสำเร็จ ทำตลาดเชิงรุกอย่างไร ให้ประสบความสำเร็จ Presentation Transcript

    • American population 308 M. Age 35 – 39 years 6.9% - 21,520,000 Age 40 – 49 years 7.4% - 22,792,000 Age 50 – 59 years 6.4% - 19,712,000 Age 60 – 69 years 7.9% - 24,332,000 Age 70 – 79 years 5.4% - 15,632,000 Total 103,988,000 TAT 2553/2010 – visitors 549,720 (0.53%)Friday, 17 June 2011
    • American Travelers Leisure – FIT, Tailor made, Series, Cruises Requirements: • Value of package • Uniqueness • Cultural / local connection • Food experienceFriday, 17 June 2011
    • The Deal - Valid Through May 31, 2011 US$1,799 to US$1,499 15 Day Tour of Thailand & Taiwans Capital City with Flights Explore Taipei, Bangkok Ayutthaya Sukhothai Chiang Rai Chiang Mai Release May 23Friday, 17 June 2011
    • Uniqueness / difference Mode of transportation: add in BTS, MTR, boat, train. Routing: Change to new routing. Site visit: Giant Swing area, Amulet market, home visit, farm visit. Factory visitFriday, 17 June 2011
    • Cultural / Local connection • Home visit - join their meal, join the cooking, discuss on Thai culture, food, children • Farm visit – stop on the way, grow and harvest crops. • School, day care – visit their classes, teach English, singing, donate school supplies, musical instruments, books for library, bicycles,food • Market visit – learn about Thai herb, vegetable • Community service – renovate class roomFriday, 17 June 2011
    • School visit / Cultural connectionFriday, 17 June 2011
    • American Travelers Business – Meeting, Incentive Trip Requirements: • Meeting Venues, Outside Function • Team Building • Leisure ActivitiesFriday, 17 June 2011
    • Meeting Venues Outside Function 1. Convention Center 1. Park 2. Hotels 2. Old Palaces - Opening Theme 3. Thai home - Coffee break Theme 4. Heritage ground - Lunch Theme 5. Temples - Dinner Theme 6. Sport stadium 7. MuseumFriday, 17 June 2011
    • Team Building Venues Activities • Park • Rally • Market • Treasure Hunt • School • Sport racing • Village • Cooking All activities to combine with site seeing of the areaFriday, 17 June 2011
    • Leisure Activities • Thai Cooking • Massage - Spa • Cultural lecture • Thai Boxing • Golfing • Site-seeing • ShoppingFriday, 17 June 2011