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“เจาะกลุ่มเป้าหมาย ในหลายหลากกลยุทธ์”
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“เจาะกลุ่มเป้าหมาย ในหลายหลากกลยุทธ์”

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โดย Mr. Kang, Hee Min, CEO of RTS Group in Korea จากการสัมมนาการส่งเสริมตลาดนักท่องเที่ยวคุณภาพเกาหลีใต้ วันที่ 23-24 พฤษภาคม 2554 ณ ห้องบอลรูม 1 โรงแรมดิ เอมเมอรัลด์ กรุงเทพมหานคร

โดย Mr. Kang, Hee Min, CEO of RTS Group in Korea จากการสัมมนาการส่งเสริมตลาดนักท่องเที่ยวคุณภาพเกาหลีใต้ วันที่ 23-24 พฤษภาคม 2554 ณ ห้องบอลรูม 1 โรงแรมดิ เอมเมอรัลด์ กรุงเทพมหานคร

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  • 1. Korean FIT Market 23rd of May 2011 by H.M. KangFriday, 17 June 2011
  • 2. Agenda Is Thailand, popular enough for Korean FIT market?? How could Korean travel Thailand with confidence without a guide?Friday, 17 June 2011
  • 3. Figure Number of bookings by region Year 2011 11th Mar~27 Apr top 10 cities Year 2010 (After Japan Tsunami) Order Continent Total VS TTL Order Continent Total VS TTL 1 SEA 122,117 34.80% 1 SEA 14,008 43.52% 2 Europe 107,564 30.65% 2 Europe 13,292 41.29% 3 Japan 80,010 22.80% 3 Japan 710 2.21% 4 China 19,378 5.52% 4 China 1,750 5.44% 5 America 14,805 4.22% 5 America 1,800 5.59% 6 Oceania 5,860 1.67% 6 Oceania 486 1.51% 7 Middle East 1,016 0.29% 7 Middle East 132 0.41% 8 Africa 154 0.04% 8 Africa 10 0.03% Grand Total 350,904 100.00% Grand Total 32,188 100.00%Friday, 17 June 2011
  • 4. Figure Number of bookings by top 10 destinations Year 2011 11th Mar~30 Apr top 10 cities Year 2010 (After Japan Tsunami) Order Continent Total VS TTL Order Continent Total VS TTL 1 Tokyo 37,640 10.7%   1 Hong Kong 4,470 13.9% 2 Hong Kong 36,232 10.3%   2 Singapore 3,088 9.6% 3 Singapore 23,212 6.6%   3 Paris 2,054 6.4% 4 Seoul 20,267 5.8%   4 Seoul 1,974 6.1% 5 Osaka 19,766 5.6%   5 Bangkok 1,032 3.2% 6 Paris 15,102 4.3%   6 Rome 994 3.1% 7 London 10,056 2.9%   7 London 987 3.1% 8 Shanghai 9,984 2.8%   8 Macau 850 2.6% 9 Bangkok 8,096 2.3%   9 Venice 789 2.5% 10 Rome 7,900 2.3%   10 Shanghai 656 2.0% Top 10 Cities total 188,255 53.6%   Top 10 Cities total 16,894 52.5% Grand Total 350,904 100% Grand Total 32,188 100%Friday, 17 June 2011
  • 5. “Why Japan, Hong Kong and Singapore more popular for FIT market?” How can they travel other popular cities without guide?Friday, 17 June 2011
  • 6. SWOT Bangkok vs. Hong Kong, Singapore as a FIT destination Friendliness, Rich Cultural Distance, Publicity, Language, asset, Inexpensive travelling cost Lack of awareness as FIT incl. Food, Taxi fair , destination, Public Accommodations, variety of Transportation, expensive night life, Health care, Golf branded goods (High Import tax), S W Event through media O T Political instability, Red and Unusual Korean wave, Yellow shirt, Tsunami for costal Alternative destination to Japan, area Airline FIT pricing policy Main weakness of Bangkok as a FIT destination is “Confidence to Travel Alone”Friday, 17 June 2011
  • 7. Suggestions Utilize Korean Waive in Thailand And Create Mutual fondness through publicity Light and small pocket guide book with list of frequently used wordings such as Tourist attraction, BTS station, Shopping centre, as well as Landmarks in Korean-Thai (pronunciation in Korean letters).Friday, 17 June 2011
  • 8. What RTS do Online market place for operators, travel agents and consumers 100% World first real-time Auto bidding hotel booking platform for B2B, B2B2C and B2C 1400 website in Korea, Hong Kong, Japan, Taiwan and Thailand 5,000 B2B users in AsiaFriday, 17 June 2011