ป โท Chavaleephorn 550132045
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ป โท Chavaleephorn 550132045

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    ป โท Chavaleephorn 550132045 ป โท Chavaleephorn 550132045 Presentation Transcript

    • PRESENTED BYCHAVALEEPHORN BOONMA550132045E N G L I S H F O R I N T E R N A T I O N A LC O M M U N I C A T I O NThe Persuasive Techniques inAdvertising
    • The Objectives - To analyse the persuasive techniques in advertisingin order to reach media literacy skill and how it is usedin advertising- To present “ English language” is used throughadvertising- To study the persuasive techniques/language ofpersuasion that effect towards Consumers- Data collection will be based on websites, researches
    • The Importance of Persuasive Techniquestowards media literacy The goal of most media messages is topersuade the audience to believe andcommercial advertising tries to persuade usto buy a product or service Learning these techniques is an importantmedia literacy skills by examiningadvertising in order to keep in mind thatmany media messages
    • Media Literacy in 21st Century The Center for Media Literacy stated that "MediaLiteracy is a 21st century approach to education. Itprovides a framework to access, analyze, evaluateand create messages in a variety of forms – fromprint to video to the Internet. Media literacy buildsan understanding of the role of media in society aswell as essential skills of inquiry and self-expression necessary for citizens of a democracy.”
    • Analyzing Persuasive Techniques inAdvertising Product Comparison Compare a product with the “inferior”competition Intended effect Consumers believe the feature productis superior
    • Individuality Appeals to consumers’ desire to be differentfrom everyone else Intended Effect Consumers celebrate their own style or rebelagainst what others are doing Consumers perceive the product as unique,stylish or cool
    • Celebrity SpokenspersonUses a celebrity of famous personto endorse a productIntended EffectConsumers transfer admiration orrespect for the celebrity to theproduct
    • Name-calling Attacks people or groups to discredittheir ideas Intended Effect Consumers focus on the attack ratherthan the issues
    • Humor Used to make audiences laugh, but provideslittle information about the product orservice It’s a powerful persuasion technique. Whenwe laugh, we feel good Intended Effect Consumers remember the advertising andassociate positive feeling with the product
    • Emotional AppealsMake viewers feel certain emotions,such as excitement, sadness or fearIntended EffectAudience transfers that feeling tothe product
    • Fear/message
    • How do you feel?Don’t talk while driving
    • Bribery Persuade us to buy a product by promisingto give us something else, like a discount, acoupon, a free gift, sales, special offers Intended Effect Consumers are persuaded to buy a moreitem and accept this information withoutenough real evidence
    • Conclusion Media literacy beginners will be betterable to make your own decisions tobelieve or do something/buy ,vote, givemoney etc.
    • References http://medialiteracyproject.org/language-persuasion http://www.wikihow.com/Identify-Persuasive-Techniques-in-Advertising http://teach.clarkschools.net/jbernhard/literacy_web/persuasion/CommonPersuasiveTechniques.ppt. http://medialiteracyproject.org/learn/media-literacy