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Week 1
Content :
Introduction to
management
What is
&
management ?
organization
Who are
managers ?
What is
an organization ?
Why study
Gading Serpong, February 2009
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
What is Management ?
Management is …
Content :
The process of coordinating and overseeing
work activities of others
What is
so that they are completed efficiently and effectively
management ?
with and through other people
(Robbins, Management)
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Key Aspects of the Management Process
Content :
What is
management ?
Source: Kreitner, Management.
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Effectiveness and Efficiency in Management
Content :
Doing Doing
things the right
right things
What is
management ?
Source: Robbins, Management.
Exhibit 1.2
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Balancing Effectiveness and Efficiency
Content :
What is
management ?
Source: Kreitner, Management.
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Identifiable Functions in the Management Process
Content :
What is
management ?
Source: Kreitner, Management.
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Who are Managers ?
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Source: image by www.fotosearch.com
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Manager is …
Someone who works with and through other
Content :
people by coordinating and integrating their
work activities in order to accomplish
organizational goals.
What is
management ? (Robbins, Management)
Who are
managers ?
What is
an organization ?
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Managerial Levels
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Classifying Managers
First-line Managers
Content : – Are at the lowest level of management and manage the
work of non-managerial employees.
Middle Managers
What is
– Manage the work of first-line managers.
management ?
Who are
Top Managers
managers ?
– Are responsible for making organization-wide
What is
decisions and establishing plans and goals that affect
an organization ?
the entire organization.
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Management Functions
Content :
What is
management ?
Who are
managers ?
What is
an organization ? Source: Robbins, Management.
Why study
management ?
Exhibit 1.3
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Mintzberg’s Managerial Roles (a)
Content :
What is Interpersonal
management ? roles
Who are
managers ?
What is
an organization ?
Source: Adapted from Henry Mintzberg, “Managerial Work: Analysis from Observation,” Management Science, 18
Why study (October 1971): B97-B110.
management ?
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Mintzberg’s Managerial Roles (b)
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Source: Adapted from Henry Mintzberg, “Managerial Work: Analysis from Observation,” Management Science, 18
(October 1971): B97-B110.
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Mintzberg’s Managerial Roles (c)
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Source: Adapted from Henry Mintzberg, “Managerial Work: Analysis from Observation,” Management Science, 18
Why study (October 1971): B97-B110.
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Skills Needed at Different Management Levels
Content :
What is
management ?
Who are
managers ?
Source: Robbins, Management.
What is
an organization ?
Research by Robert L. Katz found that managers need 3 essential
skills/competencies:
Why study
– Conceptual skills
management ?
– Human skills
– Technical skills
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

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Skill Approach
Technical skills
Content : – Knowledge and proficiency in a specific field
Human skills
– The ability to work well with other people
What is
management ?
Conceptual skills
Who are
– The ability to think and conceptualize about abstract
managers ?
and complex situations concerning the organization
What is
an organization ?
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

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Conceptual Skills
• Using information to solve business problems
Content :
• Identifying of opportunities for innovation
• Recognizing problem areas and implementing solutions
• Selecting critical information from masses of data
What is
management ?
• Understanding of business uses of technology
Who are
managers ? • Understanding of organization’s business model
What is
an organization ?
Source: Based on American Management Association Survey of Managerial Skills and Competencies, March/April 2000, found on
AMA Web site (www.ama.org), October 30, 2002.
Why study
management ?
Exhibit 1.6a
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Communication Skills
• Ability to transform ideas into words and actions
Content : • Credibility among colleagues, peers, and subordinates
• Listening and asking questions
• Presentation skills; spoken format
What is
• Presentation skills; written and/or graphic formats
management ?
Who are
managers ?
Source: Based on American Management Association Survey of Managerial Skills and Competencies, March/April 2000, found on
What is AMA Web site (www.ama.org), October 30, 2002.
an organization ?
Why study
management ?
Exhibit 1.6b
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Effectiveness Skills
• Contributing to corporate mission/departmental objectives
Content : • Customer focus
• Multitasking: working at multiple tasks in parallel
• Negotiating skills
• Project management
What is
• Reviewing operations and implementing improvements
management ?
• Setting and maintaining performance standards internally and
Who are
externally
managers ?
• Setting priorities for attention and activity
What is
an organization ? • Time management
Why study
management ? Source: Based on American Management Association Survey of Managerial Skills and Competencies, March/April 2000, found on
AMA Web site (www.ama.org), October 30, 2002.
Exhibit 1.6c
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Interpersonal Skills
• Coaching and mentoring skills
Content : • Diversity skills: working with diverse people and cultures
• Networking within the organization
• Networking outside the organization
What is
• Working in teams; cooperation and commitment
management ?
Who are
managers ?
Source: Based on American Management Association Survey of Managerial Skills and Competencies, March/April 2000, found on
What is AMA Web site (www.ama.org), October 30, 2002.
an organization ?
Why study
management ?
Exhibit 1.6d
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Management Skills and Management Function Matrix
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Why study
management ?
Source: Robbins, Management.
Exhibit 1.7
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
How The Manager’s Job is Changing
The Increasing Importance of Customers
Content : – Customers: the reason that organizations exist
• Managing customer relationships is the
responsibility of all managers and employees.
What is
• Consistent high quality customer service is essential
management ?
for survival.
Who are
Innovation
managers ?
– Doing things differently, exploring new territory, and
What is
an organization ?
taking risks
• Managers should encourage employees to be
Why study
management ?
aware of and act on opportunities for innovation.
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Changes Impacting the Manager’s Job
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Why study
management ?
Source: Robbins, Management.
Exhibit 1.8
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
What is an Organization?
An Organization defined
Content :
– A deliberate arrangement of people to accomplish
some specific purpose
What is
Common Characteristics of Organizations
management ?
– Have a distinct purpose (goal)
Who are
– Composed of people
managers ?
– Have a deliberate structure
What is
an organization ?
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Characteristics of Organizations
Content :
What is
management ?
Who are
managers ?
What is
an organization ? Source: Robbins, Management.
Why study
management ?
Exhibit 1.9
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
The Changing Organization
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Source: Robbins, Management.
Why study
management ?
Exhibit 1.10
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Why study management ?
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Why study
management ? Source: image by www.fotosearch.com
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Why Study Management?
The Value of Studying Management
Content : – The universality of management
• Good management is needed in all organizations.
– The reality of work
What is
management ?
• Employees either manage or are managed.
Who are
– Rewards and challenges of being a manager
managers ?
• Management offers challenging, exciting and creative
What is
an organization ?
opportunities for meaningful and fulfilling work.
Why study • Successful managers receive significant monetary rewards for
management ?
their efforts.
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Universal Need for Management
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Why study Source: Robbins, Management.
management ?
Exhibit 1.11
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Rewards and Challenges of Being A Manager
Content :
What is
management ?
Who are
managers ?
What is
an organization ?
Why study Source: Robbins, Management.
management ?
Exhibit 1.12
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
References :
Stephen P. Robbins and Mary Coulter, Management, 9th ed.
•
Content : • Angelo Kinicki, Brillian K. Williams, Management: A practical
introduction, 3rd ed.
• Kreitner, Management.
Richard L. Daft, Management, 9th ed.
•
What is
management ? • Henry Mintzberg, “Managerial Work: Analysis from Observation,”
Management Science, 18 (October 1971).
Who are
managers ? • American Management Association Survey of Managerial Skills and
Competencies, March/April 2000, found on AMA Web site
What is
(www.ama.org), October 30, 2002.
an organization ?
• Image by: www.fotosearch.com
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Content :
Download : www.natriumz.wordpress.com
What is
management ?
Who are
managers ?
What is
an organization ?
thank you
Why study
management ?
Exclusively prepared & presented by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id