Week 11

Distributing
 Products


            Exclusively designed and presented by:
                             Anna Ria...
The Four P’s and The Four C’s

                      Marketing
                        Mix

                              ...
What is the Distribution Mix ?

  The combination of distribution channels by
  which a seller gets its product to end use...
Channels of Distribution




                           anna_riana@yahoo.com
Channels 1-4




               anna_riana@yahoo.com
anna_riana@yahoo.com
Tupperware




             http://www.avon.com




                        anna_riana@yahoo.com
Levi’s




         anna_riana@yahoo.com
Gas Station




              anna_riana@yahoo.com
How a distributor reduces the number of channel transactions


                 1
                  2
                 3
 ...
= Manufacturer



    1                                    = Customer
                4

        Store
                   ...
Channels 5




             anna_riana@yahoo.com
anna_riana@yahoo.com
Channels 6-8




               anna_riana@yahoo.com
Distribution Strategies
1. Intensive distribution is a strategy by which a
   product is distributed through as many
   ch...
Agents and Brokers

Agents and brokers serve as independent sales
representatives for many companies’ products
      They ...
Types of E-Intermediaries
1. Syndicated sellers are Web sites that offer another
   a commission for referring customers

...
Syndicated sellers




                     anna_riana@yahoo.com
Shopping agents (or E-agents)




                                anna_riana@yahoo.com
Shopping agents :
http://www.terkenal.com/Belanja_Online/Buku_dan_CD/




                                                ...
Business-to-business brokers: www.iklanbaris.com




                                                   anna_riana@yahoo.com
Merchant Wholesalers
Merchant wholesalers buy products from manufacturers and sell
them to other businesses
        Full-s...
Retailers


Types of Retail Outlets
1. Product line retailers feature broad product lines

2. Bargain retailers carry wide...
Product Line Retailers

a) Department stores are organized into specialized
   departments

b) Supermarkets are divided in...
Bargain Retailers
•   Discount houses generate large sales volume by offering
    goods at substantial price reductions

•...
Nonstore and Electronic Retailing

Direct-response retailing involves direct interaction with
customers to inform them abo...
Mail order : Eddie Bauer




                           anna_riana@yahoo.com
What is Electronic Retailing ?

Nonstore retailing in which information about the seller’s
products and services is connec...
What is Physical Distribution ?

Activities needed to move a product efficiently from
             manufacturer to consume...
Transportation tools
  Planes

                                      Water
  Trucks                              carriers
...
thank you




            anna_riana@yahoo.com
Upcoming SlideShare
Loading in...5
×

Business w11a Distributing Products @1

995

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
995
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
81
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Business w11a Distributing Products @1

  1. 1. Week 11 Distributing Products Exclusively designed and presented by: Anna Riana Putriya
  2. 2. The Four P’s and The Four C’s Marketing Mix Place Product Distribution Customer Solution Price Promotion Customer Communication Cost anna_riana@yahoo.com
  3. 3. What is the Distribution Mix ? The combination of distribution channels by which a seller gets its product to end users anna_riana@yahoo.com
  4. 4. Channels of Distribution anna_riana@yahoo.com
  5. 5. Channels 1-4 anna_riana@yahoo.com
  6. 6. anna_riana@yahoo.com
  7. 7. Tupperware http://www.avon.com anna_riana@yahoo.com
  8. 8. Levi’s anna_riana@yahoo.com
  9. 9. Gas Station anna_riana@yahoo.com
  10. 10. How a distributor reduces the number of channel transactions 1 2 3 = Manufacturer 4 5 6 = Customer 7 A. Number of 8 contacts 9 without a distributor MxC=3X3= 9 anna_riana@yahoo.com
  11. 11. = Manufacturer 1 = Customer 4 Store = Distributor 2 5 6 3 B. Number of contacts with a distributor MxC=3+3=6 anna_riana@yahoo.com
  12. 12. Channels 5 anna_riana@yahoo.com
  13. 13. anna_riana@yahoo.com
  14. 14. Channels 6-8 anna_riana@yahoo.com
  15. 15. Distribution Strategies 1. Intensive distribution is a strategy by which a product is distributed through as many channels as possible 2. Exclusive distribution is a strategy by which a manufacturer grants exclusive rights to distribute or sell a product to a limited number of wholesalers or retailers 3. Selective distribution is a strategy by which a company uses only wholesalers and retailers who will give special attention to specific products anna_riana@yahoo.com
  16. 16. Agents and Brokers Agents and brokers serve as independent sales representatives for many companies’ products They work on commission They do not own their merchandise anna_riana@yahoo.com
  17. 17. Types of E-Intermediaries 1. Syndicated sellers are Web sites that offer another a commission for referring customers 2. Shopping agents (or E-agents) help Internet consumers by gathering and sorting information 3. Business-to-business brokers enable businesses to buy and sell from one another and confirm transactions electronically anna_riana@yahoo.com
  18. 18. Syndicated sellers anna_riana@yahoo.com
  19. 19. Shopping agents (or E-agents) anna_riana@yahoo.com
  20. 20. Shopping agents : http://www.terkenal.com/Belanja_Online/Buku_dan_CD/ anna_riana@yahoo.com
  21. 21. Business-to-business brokers: www.iklanbaris.com anna_riana@yahoo.com
  22. 22. Merchant Wholesalers Merchant wholesalers buy products from manufacturers and sell them to other businesses Full-service merchant wholesalers provide credit, marketing and merchandising services Limited-function merchant wholesalers provide fewer services Drop shippers don’t carry inventory or handle products Rack jobbers market consumer goods directly to retail stores anna_riana@yahoo.com
  23. 23. Retailers Types of Retail Outlets 1. Product line retailers feature broad product lines 2. Bargain retailers carry wide ranges of products and come in many forms 3. Nonstore and electronic retailing involves selling all or most of a retailer’s products without brick- and-mortar stores anna_riana@yahoo.com
  24. 24. Product Line Retailers a) Department stores are organized into specialized departments b) Supermarkets are divided into departments of related products c) Specialty stores are small stores that carry one line of related products anna_riana@yahoo.com
  25. 25. Bargain Retailers • Discount houses generate large sales volume by offering goods at substantial price reductions • Catalog showrooms mail catalogs to attract customers into showrooms to view display samples and place orders to be picked up at on-premises warehouses • Factory outlets are owned by the manufacturer whose products it sells • Warehouse club (or Wholesale club) offers large discounts on brand-name merchandise to customers who pay annual membership fees • Convenience stores offer easy accessibility, extended hours and fast service anna_riana@yahoo.com
  26. 26. Nonstore and Electronic Retailing Direct-response retailing involves direct interaction with customers to inform them about products and to receive sales orders • Mail order (or Catalog marketing) • Telemarketing • Direct selling anna_riana@yahoo.com
  27. 27. Mail order : Eddie Bauer anna_riana@yahoo.com
  28. 28. What is Electronic Retailing ? Nonstore retailing in which information about the seller’s products and services is connected to consumers’ computers, allowing consumers to receive the information and purchase the products in the home • Internet-Based Stores • Electronic Catalogs (or E-catalogs) • Electronic Storefronts and Cybermalls • From Door-to-Door to E-Sales? Multilevel Marketing • Interactive and Video Marketing anna_riana@yahoo.com
  29. 29. What is Physical Distribution ? Activities needed to move a product efficiently from manufacturer to consumer anna_riana@yahoo.com
  30. 30. Transportation tools Planes Water Trucks carriers Railroads Pipelines Factors in choosing transportation methods: Cost Nature of the product Distance Speed Customer wants and needs anna_riana@yahoo.com
  31. 31. thank you anna_riana@yahoo.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×