Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Week 3
Content : Business Ethics
Ethics in the
Workplace
Social Responsibility
mplementing SR
program
Jakarta, September 2008
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Intro .....
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
What is Ethics ?
“Beliefs about what is right and wrong or good and bad
in actions that affect others”
Content : (Griffin, 2007)
Ethics in the “The rules and principles that define right and wrong conduct”.
Workplace
(Robbin, 2007)
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
If…
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Then ...
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
By process…
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Is there any gray area in ethics ?
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
No…!!
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
What is Business Ethics ?
Ethical or unethical behaviors by a manager or employer
of an organization
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Steps in Making Ethical Judgments
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Same blue taxi ?
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Coincidence or ... ?
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Expanded Model of Ethical Judgment Making Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Business Ethical Challenges
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
How Organizations Shape Ethical Conduct
Content :
Ethics in the
Workplace
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Johnson & Johnson’s Credo
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Johnson & Johnson’s Credo
Content :
Ethics in the
Workplace
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Major Corporate Stakeholders
Content :
Social Responsibility
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Responsibilities of Business
Content :
Social Responsibility
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Responsibilities to the General Public
Content :
Social Responsibility
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Content :
Social Responsibility
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Responsibilities to Customer
What is Consumerism ?
Form of social activism dedicated to protecting the rights of
consumers in their dealings with businesses
Content :
Basic Consumer Rights Source: Griffin, 2007
1. Consumers have a right to safe products.
Social Responsibility 2. Consumers have a right to be informed about all relevant
aspects of a product.
3. Consumers have a right to be heard.
4. Consumers have a right to choose what they buy.
5. Consumers have a right to be educated about purchases.
6. Consumers have a right to courteous service.
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Consumer Rights Source: Kurtz & Boone, 2007
Content :
Social Responsibility
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Content :
Social Responsibility
Source: Marketing Magazine, 2006
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Ethics in Advertising23
• Food product labeling
• Misleading product claims
Content : • Deceptive advertising
• Morally objectionable advertising
Social Responsibility
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Warning Labels
Content :
Social Responsibility
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Content :
Source: Marketing Magazine, 2006
Social Responsibility
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Content :
Social Responsibility
Source: Marketing Magazine, 2006
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Legal and Social Commitments
• Businesses cannot practice illegal discrimination against
people in any facet of the employment relationship.
Content :
• Businesses should provide employees with equal
opportunities for reward and advancement without regard
to race, sex or other irrelevant factors.
Social Responsibility
• Businesses should strive to ensure that the workplace is
physically and socially safe.
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Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Implementing Social Responsibility Programs
• Critics of socially responsible business oppose any
business activity that threatens profits.
Content : • Proponents of socially responsible business believe that
corporations are citizens and should help to improve the
lives of fellow citizens.
mplementing SR
program
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Spectrum of Approaches to Social Responsibility
Content :
mplementing SR
program
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Top 15 Corporate Foundations
Content :
mplementing SR
program
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
Establishing a Social Responsibility Program
Content :
mplementing SR
program
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id

Universitas Multimedia Nusantara (UMN) www.unimedia.ac.id
thank you
Exclusively prepared by: Anna Riana Putriya, SE, MSi e-mail: anna@unimedia.ac.id