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Facebook and linkedin masterclass (the business network) 10.08.2010
 

Facebook and linkedin masterclass (the business network) 10.08.2010

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  • (Facebook, Twitter & Linkedin being just 3 of them) (The information gets shared via these social media sites will vary from person to person – for that very reason is why people shy away from these sites as a business tool as some people take the sharing of information to the extreme – such as what they are having for lunch, severity of hangovers, how much they love/dislike certain family members etc, Facebook have created a platform within their site specifically for businesses – we’ll come to that later) (There are many different ways to market your business through from your more traditional face to face networking, advertising, printed material, websites, however Social Media is just another method and does not replace other marketing, of course, you can’t beat a bit of face to face networking!)
  • Social Media is an additional tool and I will not promise that it will generate leads, close sales and it will certainly not generate your invoices, so this presentation is not to brainwash you to thinking that Social Media is the be-all and end-all of marketing, it is simply an additional tool that could help you market your business. Social Media is about putting the right message, in front of the right person in the right medium, sales will happen – it happened to me! Because more and more people are using these social media sites, businesses are now using them as a tool to connect with their customers and potential customers
  • Swansea Population approx 228,000 National office of statistics states 60% are of working age = 136,000 Facebook states approx 90,000 users live in Swansea and within a 10 mile radius (aged 18-64) 2/3rds of the Swansea Population (of working age) are registered on Facebook
  • A business page keeps your personal profile information separate – be cautious of friend requests from businesses January 2010 statistics , the 35+ demographic now represents more than 30% of the entire user base, and the 55+ audience grew an incredible 922.7% in 2009 alone . Yes, Facebook is addictive, but you can control the amount of time you spend on there – make sure you keep business to business and personal for your own time. For those who say they havent got time, then you could be missing out on some valuable networking opportunities. Facebook is a tool that needs to monitored and updated with useful, relevant information for your audience
  • Cost – free to use these websites (Just time, but I’ll get to that) Drive traffic to website (explain google and how back links work – currently your website maybe very static, SEO) Your current and potential customers are using it! (Chances are, you’re target audience is out there on these sites, some audiences a little more difficult to find) Times are changing (Take you back to the eighties, where we used fax machines, telephones and type writers to communicate – these days we now use mobile phones, computers and emails) – if you don’t change with the times, you could be losing out Are your competitors? (You might not be on these social media sites, but your competitors may be – I certainly know that I use the social media sites to search for businesses and services – in fact, I did on the weekend) Social Media has worked for me as an individual and as a business. There is no guarantee that it will work for you, but it’s worth a try There are no defined rules – each individual and business will approach social media will be different
  • Setting up a page Common Mistakes Personal Profile vs Group Vs Public/Business Page Edit Settings/Privacy Tabs Links, Photos, Events, Notes, Reviews, Discussions, Video Additional tabs/applications Networked Blogs, Google Calendar, Ebay/Paypal, Linkedin Profile Applications – add them and access them via ‘edit settings’ Some applications are not simple to add, some ask for money, lots are not made by Facebook – be cautious
  • Quality not quantity Page username (more than 25 ‘ikes’) www.facebook.com/username Website badges/widgets Facebook Adverts ‘Promote Page with an Ad’ Static FBML Pages – using the code to hide content Insights
  • Cost – free to use these websites (Just time, but I’ll get to that) Drive traffic to website (explain google and how back links work – currently your website maybe very static, SEO) Your current and potential customers are using it! (Chances are, you’re target audience is out there on these sites, some audiences a little more difficult to find) Times are changing (Take you back to the eighties, where we used fax machines, telephones and type writers to communicate – these days we now use mobile phones, computers and emails) – if you don’t change with the times, you could be losing out Are your competitors? (You might not be on these social media sites, but your competitors may be – I certainly know that I use the social media sites to search for businesses and services – in fact, I did on the weekend) Social Media has worked for me as an individual and as a business. There is no guarantee that it will work for you, but it’s worth a try There are no defined rules – each individual and business will approach social media will be different
  • How do I start the ‘Viral Effect’? Before starting the viral effect, I would recommend browsing other pages, groups, and events on facebook Join/like any that could possibly be related to your business including liking other businesses, events that are of interest, To get you started: Inspiration Limited, The Business Network, Wales, South Wales Business Networking, Charity Events Wales, Use the search box to look for keywords – Location, Industry Certain directories are linking to Facebook with the search tool – including Booking.com and it2.biz Watch out for Community Pages – Facebook combining Wikipedia Tag photos Tag status updates with other pages, people, events & groups (using ‘@’) Share content from page to your personal profile Encourage ‘Comments’, ‘Like’ and ‘Share’ Encourage other business pages to ‘Add to Favourites’
  • Online address book – keeping in touch with your contacts Online CV – search for jobs & be found – also useful as a tool for students getting started to source potential employers, work experience and expertise Online networking – sharing knowledge & expertise Raising your individual and personal profile Business Development - create and find opportunities Source suppliers Build your network of contacts
  • This is how you will save time in the future! Vary the content and make it look and sound interesting
  • Name & Photo (Use Head Shot to start, however you may want to occaisionally use your logo to raise the awareness of your brand) Headline – Job Title and Company Location Industry Previous Positions (and duties) Previous Education Websites Summary Specialities Personal Information (Phone number, address, birthday, marital status)
  • Online CV Add to your network- colleague, classmate, we’ve done business together, friend, other, I don’t know – some will request that you verify their email address Linkedin can be used as a business development tool, gathering information when starting a new business, sourcing suppliers, sourcing staff, finding a job,
  • Import your desktop email contacts – export a csv file from outlook to check to see which connections are on Linkedin Add ‘name’ to your network Get introduced through a connection People you may know Sending Messages/InMail My Connections (Filter & Find) Check out new connections
  • Find relevant groups to your business & industry – click on groups – either use top right search box or the more detailed search in the Group Directory Join groups (await approval in some cases) Set up notifications
  • Contribute to discussions Post a question – be careful not to post the same question to multiple groups as possibly seen as spamming and make sure its not a blatent sales pitch “ South Wales Business Contacts (751 Members)” Settings to allow direct messages to be sent Increase awareness of you and your business Show that you’re an expert and/or well connected Track the updates in the group and respond to questions – not too much though as the group will track the person who contributes the most or ‘most influencial’ Use the group to make relevant connections – again be careful not to just sell, sell, sell Set up your own group? -
  • Online CV Add to your network- colleague, classmate, we’ve done business together, friend, other, I don’t know – some will request that you verify their email address Linkedin can be used as a business development tool, gathering information when starting a new business, sourcing suppliers, sourcing staff, finding a job,

Facebook and linkedin masterclass (the business network) 10.08.2010 Facebook and linkedin masterclass (the business network) 10.08.2010 Presentation Transcript

  • FACEBOOK for Business Natalie Reynolds Inspiration Ltd The Business Network, Swansea Tuesday 10 th August 2010
  • What is Social Media?
    • Most commonly used for friends, relatives and employees to:
      • “ Keep in touch, communicate and share information”
    • “ Reach consumers through the internet and to build/maintain brand reputation”
    • Additional method of marketing for businesses
  • Facebook – Global Statistics
    • More than 500 million active users
    • 50% of the active users log on to Facebook in any given day
    • Average user is connected to 60 pages, groups and events
    • More than 25 billion pieces of content is shared each month
    • There are more than 100 million active users currently accessing Facebook through their mobile devices
    • Recently had more hits than Google
  • Facebook – Statistics Locally
    • Swansea Population approx 228,000
    • 2/3rds of the Swansea Population (of working age) are registered on Facebook
    • Over 3,500 users in South Wales have actively recorded on their profile on Facebook they are a Managing Director or Owner
  • Facebook – Myths & Mistakes
    • Creating a Personal Profile instead of a business profile
    • “ Facebook is for kids”
    • “ Facebook takes too much time”
    • “ Facebook alone will get you clients and sales”
    • “ I’ve created a business profile, isn’t that enough?”
  • Facebook - Why should I do it?
    • Cost = free
    • Drive traffic to your website
    • Search Engine Optimisation
    • Your current and potential customers are using it!
    • Times are changing
    • Are your competitors using it?
    • Create opportunities
  • Facebook Facebook – Setting up a page
    • Personal Profile Vs Group Vs Public/Business Page
    • Picture/Thumbnail Picture
    • Accessing your page
    • Edit Settings/Privacy
    • Add Administrators
    • Tabs
      • Links, Photos, Events, Notes, Reviews, Discussions, Video
    • Additional tabs/applications
      • Networked Blogs, Google Calendar, Ebay/Paypal, Linkedin Profile
  • Facebook Facebook – How to get fans
    • Link to your Facebook page on your Website (all pages)
    • Invite your customers via email
    • Email signature
    • Business Cards, Business Stationery, Leaflets etc.
    • Pull up banners, Notice at Reception
    • Anywhere you would put your website!
    • Incentives for your audience to Suggest to Friends
    • Suggest to Friends (on Facebook)
    • Page username (more than 25 ‘ikes’)
      • www.facebook.com/username
    • Website badges/widgets
    • Facebook Adverts ‘Promote Page with an Ad’
    • Static FBML Pages
    • Insights
      • www.facebook.com/insights
  • Facebook Facebook – Page Content
    • Status Updates – what are you doing?
    • Events
    • Photos of staff, events, offices, awards, products etc
    • Videos/Links to YouTube
    • Links to your website
    • Links to local and national news articles
    • Links to other associated businesses
    • Promoting your other social media sites
    • Updates on legislation/news affecting your audience
    • Ask for feedback/suggestions (Market Research?)
    • Special Offers
    • Link to your blog
  • Facebook Facebook – The Viral Effect
    • Tag photos
    • Tag status updates with other pages, people, events & groups
    • (using ‘@’)
    • Share content from page to your personal profile
    • Encourage ‘Comments’, ‘Like’ and ‘Share’
    • Encourage other business pages to ‘Add to Favourites’
  • Facebook Facebook – Summary TODAY Create your basic page & search for other pages to ‘Like’ TOMORROW Commit to logging onto your Business Page for 10 minutes per day THIS WEEK Write out a list of content to post on your page NEXT WEEK Tell people about your page & secure your username THIS MONTH Include your Facebook Page on all marketing materials NEXT MONTH Keep up the good work … .and don’t forget to keep posting quality information and join my page! www.facebook.com/inspirationltd And of course www.facebook.com/thebusinessnetworkwales
  • Facebook Facebook & Twitter?
    • Create a Twitter Account at www.twitter.com and create a following list
    • Users will start to follow you and be able to view any updates
    • Link your twitter to facebook at www.facebook.com/twitter
    • All Facebook status updates will update twitter account automatically
    • Twitter can be a source of additional Facebook fans/likes
    • Twitter can also feed into your Linkedin Profile
    • You will be required to log into Twitter as users may reply to your updates and may send direct messages
    • Updates can be viewed in one central location using Hootsuite.com
    • www.twitter.com/nat_reynolds
    • www.twitter.com/inspirationltd
    • www.twitter.com/biznetwales
  • Facebook END OF PART ONE!
    • Thank you for listening!
    • Individual coaching sessions available – please see Natalie for details and Lynne & Linda for a recommendation!
  • LinkedIn Natalie Reynolds Inspiration Ltd The Business Network, Swansea Tuesday 10 th August 2010
  • Linkedin – What is it?
    • LinkedIn is the world’s largest professional network
    • Over 75 million members and growing rapidly
    • Connects you to your trusted contacts
    • Exchange of knowledge, ideas, and opportunities with a broader network of professionals
    • Online address book – keeping in touch with your contacts
    • Online CV – search for jobs & be found
    • Online networking – sharing knowledge & expertise
    • Raising your individual and personal profile
    • Business Development - create and find opportunities
    • Source suppliers
    • Build your network of contacts
    • Controls your online identity
    • -have you googled your name lately?
    www.linkedin.com
  • Linkedin – Getting Started
    • Setting up an account
    • www.linkedin.com
    • Follow the 6 steps (including verifying account by email)
    • Check for connections:
      • Yahoo; Windows Live Hotmail; Gmail; AOL
  • Linkedin – Getting Started
    • Profile (Edit Profile)
      • Name & Photo
      • Headline – Job Title and Company
      • Location
      • Industry
      • Previous Positions (and duties)
      • Previous Education
      • Websites
      • Summary
      • Specialities
      • Personal Information (Phone number, address, birthday, marital status)
  • Linkedin - Connections
    • 1 st, 2 nd , 3 rd Degree Contacts
    11,577 new people in your network since August 2 1,115,100+ Total users you can contact through an Introduction 1,102,500+         Three degrees away Reach these users through a friend and one of their friends 12,300+         Two degrees away Friends of friends; each connected to one of your connections 214         Your Connections Your trusted friends and colleagues   You are at the center of your network. Your connections can introduce you to 1,115,100+ professionals — here’s how your network breaks down:
  • Linkedin - Connections
    • Search for close colleagues/friends/contacts/suppliers etc
    • Add ‘name’ to your network
    • Get introduced through a connection
    • People you may know
    • Sending Messages/InMail
    • My Connections (Filter & Find)
    • Check out new connections
    • Import your desktop email contacts
  • Linkedin – Groups & Discussions
    • Find relevant groups to your business & industry
    • Join groups (await approval in some cases)
    • Set up notifications (can also be changed under settings of the group)
    • Group Logo : Display the group logo on my profile.
    • Posts: Send me an email for each new discussion.
    • Digest Email: Send me a digest of all activity in this group. Delivery Frequency:
    • Announcements : Send me group announcements. (Never more than one a week.)
    • Messages : Allow members of this group to send me messages.
  • Linkedin – Groups & Discussions
    • Contribute to discussions
    • Post a question
    • “ South Wales Business Contacts (778 Members)”
    • Settings to allow direct messages to be sent
    • Increase awareness of you and your business
    • Show that you’re an expert and/or well connected
    • Track the new discussions, see the most popular and comment on relevant discussions
    • Use the group to make relevant connections
    • Post Jobs
    • Setting up your own group?
  • Linkedin – Building your network
    • Create a Public Profile/URL
      • www.linkedin.com/in/nataliereynolds
    • Add address to all marketing materials
      • Website
      • Business Cards
      • Email Signature
    • Search for new contacts
    • Recommend Linkedin – Send Invitations
    • Connect to Twitter
    • Ask for recommendations
  • Linkedin – What to do next…
    • ACTION POINT:
    • Set up a LinkedIn Profile log in for as little as 5 minutes per day
    • Use the time to browse the discussions in the groups, check out the ‘People you may know’ and add a few connections
      • It will all start to make sense!
      • Natalie Reynolds
      • Sales & Marketing Manager
      • Inspiration Ltd
      • t: 01792 897900
      • m: 07811142617
      • e: [email_address]